Business management and psychology degree personal statement example (1a)

Why do you want to study this course or subject?

My enthusiasm and passion to understand human interaction and creative business management drives me to continue my education and gain the knowledge that is needed to succeed in the competitive world of big business. I aim for confident social skills with an in-depth understanding of business so, after I have managing experience, I may continue to successfully handle my own business ideas in the future.

When I was young my involvement with my parent's Post Office and Stores in Oxfordshire enhanced my interest in a customer focused environment, which is why my employment history has always been related to this area of business. Working with my parents to satisfy our customer's needs and bring out the shop's full potential always encouraged me to spend time planning products, their placement, and price for maximum sales and profit.

I take pleasure in analysing and researching the market place as I seek to understand what people want from today's products. My interests lie strongly in areas of branding and marketing where I find the psychological influence of the image of the product intriguing. What makes a product standout from the rest? Studying a course in NLP has helped me become more aware of the importance of being organised, motivated, and setting enjoyable goals; as this makes achieving easier and the journey more optimistic.

How have your qualifications and studies helped you to prepare for this course or subject?

I believe that it is possible to successfully sell anything to anyone as long as the correct situation is created and the need is there. Working as a sales executive taught me about people's choices and how it is possible to influence them. Gaining instant rapport and giving them a good first impression was vital for them to trust your judgement. Taking the customer through a planned thought process, while successfully keeping in control, ultimately, ended up with the customer buying the product. While I was employed by this company I completed extensive sales training and was fully responsible of my own customers, negotiations, and my administration.

Having had a previously disrupted education studying the Access Course has given me the chance to redeem my education and, as a mature student, I now have the experience and people skills to excel in my study. I am willing and eager to work hard to achieve high as I aspire to fulfil my potential. My knowledge is broad with my makeup of experiences, and I am confident that my creative, analytical, and psychological thinking will bring excellent ideas to a degree and to university.

What else have you done to prepare outside of education, and why are these experiences useful?

My self-determined backpacking around India, South East Asia, and many other countries gave me experience and valuable skills of independence, perseverance, and social confidence; which I believe to be excellent skills to hold for success at university and in business. Enjoyment from negotiating with the locals for services and souvenirs has given me international people skills with, also, an understanding of the possibilities of a communication breakdown between people from different nations. Looking for employment, working around Europe, and living abroad was a challenge I set myself as I enjoy testing my ability to adapt quickly to my surroundings, to learn some of the language, and to make diverse friends in an alien culture. I keep in contact with the many friends I have met along my travels; this gives me the added benefit of low cost holidays all over the world.

How personal statements have changed?

The current personal statement format, with three 'scaffolding' questions, was introduced by Ucas in September 2025. This personal statement was submitted before then, using the old essay-style format. It has been carefully edited into the three-question format, with all of the original wording kept.

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