This is a real Business, marketing and management personal statement written by a student for their university application to UEA, SOAS, Royal Holloway, City and Reading. It has been carefully edited into the new three-question format, with all of the original wording kept. It may have strengths and weaknesses, but it can be used as inspiration for writing your own UCAS personal statement. Ensure your personal statement is entirely your own work, copying from this example or other sources is considered plagiarism and can affect your application. There are lots more examples in our collection of sample personal statements.
I would like to study in the UK for various reasons. First of all, the English-speaking environment helps me to improve my English level in all aspects especially speaking and listening, which is critical to a future career in international business. Moreover, London is a major financial centre and studying here will allow me to witness how the global market functions, while studying the principles behind it. London’s cosmopolitan population will allow me to experience different cultures and gain a cultural awareness that will help my career ambitions of working in an international company.
I would like to study International Business and Management, eventually specialising in marketing and management because eventually i hope to work in the marketing department for my father’s company, so having an in-depth understanding of this area of business will be essential. The structure of this program will give me a broad understanding of the principles of business management in an international context and will set me up to start an international business career. I hope to learn how to promote a company, advertise products internationally, as well as cooperating with and managing employees from different cultures, something I believe is imperative for successful business development.
I am currently studying the Diploma in Business and Management at EF University Preparation in London. After studying for 11 months, I hope to have gained a foundation of knowledge related to business and management, which will prepare me for joining a Business and Management degree in Year 2. Among the modules I have studied so far, I am particularly interested in Critical Thinking because through arguments and discussions with my classmates and teachers trains me to think and react more quickly to problems, and find solutions to them.
I have been travelling overseas alone since I was a teenager, either to learn languages or to travel. My experiences have made me a very independent and adaptable person who has the courage to face challenges in new environments. I enjoy learning about different cultures, which is why I am sure that studying a degree in the UK is the right decision, and I am looking forward to the challenge. In my free time I try to give back to the community and have been involved in various voluntary projects, including fundraising for a homeless animal charity and caring for the elderly. I also have great interest in artistic activities. I have learned piano for over 10 years, ballet for approximately 5 years and oil painting for 2 years. These activities have taught me discipline and patience, but also help me to relax.
After I graduate I would like to enter an international company to learn how the real market works, and to gain practical work experience. Eventually I would like to join my father’s watch manufacturing company. He produces watches for some international brands, mainly in Turkey and the Middle East like Saudi Arabia. However, I aim at making use of the techniques I will learn at school and companies to start our own brand. To do so, marketing and advertising are vital, therefore, I wish to focus on international business at University and hopefully I could promote our products globally and efficiently.
This feedback is AI-generated, based on the text of this personal statement:
This personal statement effectively conveys clear motivation and relevant experiences for studying International Business. The applicant's reasons for choosing the UK, especially London’s cultural and financial environment, are persuasive and well articulated. They demonstrate awareness of the course purpose and career goals. However, the statement could be improved by refining grammar and some informal phrasing (e.g., "eventually i hope" should be "eventually I hope"). The academic preparation section might benefit from more detail on specific skills or knowledge gained, and how these directly relate to course demands. The extracurricular activities section provides good evidence of personal qualities and transferable skills but could better link these back to the degree or career aspirations. Overall, reorganizing some content to avoid slight repetition (for example, the career goal mentioned both in question 1 and 3) would enhance coherence. Adhering closely to the new UCAS personal statement structure improves clarity and focus, which you have done well here.
The current personal statement format, with three 'scaffolding' questions, was introduced by Ucas in September 2025. This personal statement was submitted before then, using the old essay-style format. It has been carefully edited into the three-question format, with all of the original wording kept.
Need help with your personal statement? You can ask a question or get feedback from The Student Room community (and our trained personal statement experts) on the personal statement advice forum.
Take a look at some more articles on this topic.
Students are talking about this topic on The Student Room. Catch up with the latest...
Take a look at some more articles on this topic.
Students are talking about this topic on The Student Room. Catch up with the latest...