This is a real Business, marketing and management personal statement written by a student for their university application to Southampton (Management Sciences), Warwick (Management), Reading (Management & Administrative Studies), Surrey (Business Management) and Portsmouth (Business Studies). It has been carefully edited into the new three-question format, with all of the original wording kept. It may have strengths and weaknesses, but it can be used as inspiration for writing your own UCAS personal statement. Ensure your personal statement is entirely your own work, copying from this example or other sources is considered plagiarism and can affect your application. There are lots more examples in our collection of sample personal statements.
My interest in studying Business and Management comes from initially discussing with my father about his experiences and working part time in the company he runs. This has led me to become more conscious of organisational behaviour and to believe that excellent communication, innovation, decision making and enthusiasm are all essential for effective business management.
This degree will equip me well for my career in business, and from my experience and ambition, I am confident that I have the required self motivation, ability and commitment to succeed.
During my time in the sixth form I have developed my management skills through a variety of projects with set deadlines. This required me to plan and organise my workload efficiently, as well as being able to identify and resolve problems.
Studying Business Studies allowed me to learn key features and strategies necessary to succeed, and then research and question how these are applied to real life circumstances. This has led me to develop skills of analysis and the capacity to work independently, as well as part of a group. My understanding of business activities was greatly enhanced through a field trip to Cyprus, where a number of businesses, including the tourism board and an aluminium manufacturing plant, were visited. These visits put into perspective and utilised the knowledge I had previously acquired in lessons and helped me to develop personal skills by listening attentively and asking in-depth questions.
I have developed an academic and mathematical foundation through studying Statistics. This allows me to apply skills of numeracy to situations, through collecting, analysing and interpreting data and then making informed decisions in areas such as finance, marketing and research. For a business to be successful, I feel that it is important that Statistics are understood to assess performance, so that corrective action can be taken if required.
Gaining knowledge of ICT enabled me to view the importance of technology in business. This was supported by a field trip to EDF Energy’s southern office, where there were a number of management based activities focusing on how businesses gain the competitive edge.
Through analysing several case studies based upon international business, globalisation and climate change, Geography has helped me to understand how businesses function in a global context, shaped by social, economical, political and environmental factors. Living in Singapore for two years helped me to understand and accept other cultures and religions, which helped me to realise the importance of ethics in effective global business management.
Academically I have become a strong and motivated person. My dedication to school work has resulted in recent examination success and being invited to join the ‘National Academy For Gifted And Talented Youth’.
I have been involved in a number of extra curricular activities including going to the gym, playing the saxophone, badminton and football. I have also attended university lectures on Business Studies and Geography, and was a delegate at the ‘Model United Nations General Assembly’, where I acted as a representative for North Korea and had to speak about challenging world issues to a large audience. This required diplomatic skills and confidence, in having to express a large number of controversial opinions. These activities have all resulted in teamwork skills and leadership qualities, enabling me to cooperate and communicate well with others.
Through my experience in a variety of part time employment with Woolworths, Dynalite and Tesco, I have been able to understand diverse business cultures and to develop knowledge in various departments, such as sales and customer service, administration and logistics, computer aided design and human resources.
This feedback is AI-generated, based on the text of this personal statement:
This personal statement effectively conveys a genuine interest in Business and Management, supported by relevant academic and extracurricular experiences. The applicant successfully showcases a good mix of theoretical knowledge and practical experience, enhanced by unique international exposure and part-time work. To improve, the statement could benefit from clearer linking sentences between paragraphs to enhance flow and cohesion. Adding more specific examples of achievements or challenges overcome within projects could strengthen the demonstration of personal skills. Overall, it aligns well with the expectations for the new Ucas personal statement format by clearly addressing motivation, academic preparation, and extracurricular engagement.
The current personal statement format, with three 'scaffolding' questions, was introduced by Ucas in September 2025. This personal statement was submitted before then, using the old essay-style format. It has been carefully edited into the three-question format, with all of the original wording kept.
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