Personal Statement:MA/MSc Marketing

Why do you want to study this course or subject?

My dream as a teenager was to become a copywriter. I imagined myself staring out the window trying to come up with a great idea for the “next project”. That next project was usually the dreadful TV ad that I didn’t like and needed to be improved. Those daydreams led to a scrapbook that has kept me going till today.

I have grown up now and so have my dreams. The little copywriter in me insists to become a brand manager now. I have been planning and preparing for this master course for the past two years. I have spent my leisure time reading Philip Kotler and Jim Collins books, listening to podcasts such as Marketing on the edge and Harvard Business IdeaCast. Pursuing a career in marketing where I get the opportunity to deal with fun and challenging tasks has always been my ultimate goal. I urge to solve problems, organise and lead in this creative industry.

I see two possible career pathways in front of me. The first one is to work for the healthcare division of companies manufacturing diagnostic imaging devices, such as GE, Philips and Siemens. This one gives me the possibility to take advantage of my bachelor’s degree and put the knowledge into use. The other one which is more appealing is to work for companies with larger and varied range of products like P&G, L’Oreal and Mars. The products are more fun to work with and the challenges are more difficult since the items have to appeal to taste of a larger group of people.

The reason I’m applying to your institution is that it seems to be the one of the few that covers the aspects of marketing which suits a brand manager best. Modules such as Buyer Behaviour and Business Economics and Accounting are either not offered by other institutions or if they are as electives, it will be at the cost of giving up other important modules.

How have your qualifications and studies helped you to prepare for this course or subject?

Unfortunately a one year diploma course in copy writing was unthinkable for my researcher parents as everyone in the family and relatives has at least a master’s degree. After 2 years of pointless struggling I ended up at Karolinska, studying medical imaging which is fun for the moment but is not something that I wish to do for the rest of my life.

What else have you done to prepare outside of education, and why are these experiences useful?

I have been planning and preparing for this master course for the past two years. I have spent my leisure time reading Philip Kotler and Jim Collins books, listening to podcasts such as Marketing on the edge and Harvard Business IdeaCast.

I’m looking forward to a fun and instructive study year at X.

Universities applied to:

• Leeds
• Durham

How personal statements have changed?

The current personal statement format, with three 'scaffolding' questions, was introduced by Ucas in September 2025. This personal statement was submitted before then, using the old essay-style format. It has been carefully edited into the three-question format, with all of the original wording kept.

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