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Business with Marketing

Entry requirements


GCSE/National 4/National 5

3 GCSEs at grade C, or grade 4, or above, including English and Maths.

UCAS Tariff

96

from a minimum of 2 A Levels (or equivalent).

About this course


Course option

3years

Full-time | 2024

Subject

Marketing

You want to stand out from unqualified marketers. Our Business with Marketing degree can help you do just that.

With up-to-the-minute knowledge and skills, our course will help you to outstrip the competition and build up your business acumen as you learn from industry specialists with a wealth of practical experience.

With this intel, the opportunity to take a placement year and a degree course that serves as a gateway to professional marketing qualifications, you’ll be ready to fast-track your business career and get a head start in the ever-changing world of marketing.

At ARU, we’re helping to develop the next generation of business practitioners and thinkers.

No matter which industry you want to work in, becoming a qualified marketer is a sure-fire way to stand out from the competition.

As part of the CIM Graduate Gateway programme, our Business with Marketing degree course gives you the unique opportunity to gain a professional qualification or award alongside your degree.

We know that your future career is important and you want to build your CV. So we’ll encourage you to grab every opportunity for real-world experience: there’s even the chance to study abroad for a semester – with funding on offer to help cover the costs.

With a career in marketing, a world of possibilities awaits you. You could go on to become a marketing manager, the go-to PR person running your own agency, or even find yourself as the name behind the development of a successful brand.

The world of business never stands still – join us and see where your talents can take you.

Modules

Level 4 modules: Introduction to Financial Analysis and Management, Global Business Environment and International Strategy, Introduction to Business Contracts and the Law, Digital Business and Principles of Marketing, Organisational Behaviour
Level 5 modules: The Entrepreneurial Journey, Project Management and Implementation, Retail and Experiential Marketing, Understanding the Consumer. Level 5 optional modules: Ruskin Module. Level 6 modules: Strategic Management, Sustainability and Responsible Business, Marketing Communications, Undergraduate Major Project

Assessment methods

You can expect a lively mix of coursework, essays, exams and activity-based assignments. Your coursework could include problem-solving activities, consultancy projects, presentations and group or individual reports. You’ll be able to access support materials through our virtual learning environment (CANVAS).

All assessment is designed to allow you to demonstrate what you’ve learned, and to make sure you’re developing the knowledge and skills you need to complete the course. It will focus on analysing real, live marketing issues and solving marketing problems.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Cambridge Campus

Department:

Economics, Strategy, Marketing and Enterprise

Read full university profile

What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

93%
UK students
7%
International students
35%
Male students
65%
Female students
83%
2:1 or above
15%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
96%
med
Employed or in further education
48%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

54%
Sales, marketing and related associate professionals
8%
Business, finance and related associate professionals
8%
Functional managers and directors

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£23k

£23k

£27k

£27k

£32k

£32k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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