Business with Marketing (with Placement)
UCAS Code: N503
Bachelor of Science (with Honours) - BSc (Hons)
Entry requirements
GCSE/National 4/National 5
3 GCSEs at grade C, or grade 4, or above, including English and Maths.
UCAS Tariff
from a minimum of 2 A Levels (or equivalent).
About this course
Please note this course replaces BA (Hons) Marketing (with Placement).
You want to stand out from unqualified marketers. Our full-time Business with Marketing degree can help you do that. Making the decision to earn your qualification instead of jumping straight into work is a good one. With up-to-the minute knowledge and skills, the chance to take a placement year, and a course that maps to professional marketing qualifications, you’ll be ready to fast-track your career.
Marketing is something you can learn on the job, right? In reality, it depends how far you want to go. If you plan to outstrip the competition, becoming a qualified marketer is one of the most significant ways you can stand out, so don't let your knowledge be limited by the scope of the company you work for, get the comprehensive understanding and strong skills you can use wherever you go. You want to have the freedom to change your mind about the sector you work in, our degree will give you that flexibility.
Whether you want to be a Marketing Manager for an innovative tech company, the go-to PR person with your own agency, or the name behind developing a successful contemporary brand, we will help you get there. And if you discover a new aspect of marketing along the way, you'll know you got this, because the skills and knowledge you gain at ARU will last a lifetime, wherever your passion takes you.
Our BSc (Hons) Business with Marketing degree gives you up-to-the-minute knowledge and skills, plus transferable business acumen that will help you graduate ahead of unqualified industry starters, as well as other graduates. By going this way, you'll have the qualification and confidence that are fundamental for a head start in the fast-paced world of marketing.
You want expert lecturers, but you need to know that they'll make time for you. This is what sets us apart from other institutions; our focus on you as an ARU student, and our commitment to see you succeed. You will be taught by industry specialists with a wealth of practical experience, teaching you in the supportive and encouraging environment that we champion here.
Modules
Level 4 modules
Introduction to Financial Analysis and Management
Global Business Environment and International Strategy
Business Law
Digital Business and Principles of Marketing
Organisational Behaviour
Level 5 modules
The Entrepreneurial Journey
Project Management and Implementation
Retail and Experiential Marketing
Understanding the Consumer
Placement year
Work Placement
Level 6 modules
Strategic Management
Sustainability and Responsible Business
Marketing Communications
Undergraduate Major Project
Assessment methods
You can expect a lively mix of coursework, essays, exams and activity-based assignments. Your coursework could include problem-solving activities, consultancy projects, presentations and group or individual reports. You’ll be able to access support materials through our virtual learning environment (CANVAS).
All assessment is designed to allow you to demonstrate what you’ve learned, and to make sure you’re developing the knowledge and skills you need to complete the course. It will focus on analysing real, live marketing issues and solving marketing problems.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Cambridge Campus
Economics, Strategy, Marketing and Enterprise
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£22k
£23k
£27k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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