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Fashion Communication and Branding

Entry requirements


GCSE/National 4/National 5

3 GCSEs at grade C, or grade 4, or above. If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.

UCAS Tariff

96

from a minimum of 2 A Levels (or equivalent).

About this course


Course option

3.0years

Full-time | 2022

Subject

Fashion

Forge an international career in the £1.5 trillion fashion industry. Specialise in luxury branding, fashion journalism and PR, or fashion marketing and management.

In an increasingly competitive, commercial and technological environment, communication and branding professionals have never played such a central role in buying, retail, import and export, digital marketing and more.

Study BA (Hons) Fashion Communication and Branding at ARU, and develop the skills, understanding and knowledge that are critical to international fashion design and business functions. You’ll gain a broad understanding of the fields of fashion, branding, journalism, PR, marketing and management in a global context.

As a Fashion Communication and Branding student in Cambridge, you’ll be able to select from one of three pathways: Luxury Branding, Fashion Journalism and PR, and Fashion Marketing and Management so you can become a specialist and stand out from the crowd. Alongside this you'll learn about the ethics of the fashion industry, and consider issues of sustainability that will help you to develop as a responsible professional.

You’ll work closely with students from across our Univeristy, including the Faculty of Business and Law on marketing and events, Cambridge School of Creative Industries, and Cambridge School of Art to create eye-catching campaigns and digital content. Perhaps most importantly, you’ll get time, guidance and support from our experienced staff who, as well as launching and managing their own brands, have worked with companies such as Chloe, Alexander McQueen, Warner Bros Records, and London Records.

Talks from visiting lecturers and live briefs from industry are built into our course. They focus on areas including event management, brand identity, entrepreneurship, marketing and promotion. We'll encourage you to build your profile by entering national and international competitions, as well our as own competitions such as the Sustainability Art Prize. You'll have the chance to develop a business plan and pitch for start-up funding through our annual competition, The Big Pitch. And you can get involved in our Student Creative Careers Conference.

There's also the opportunity to find placements and internships, and visit trade fairs and conferences.

This course is subject to planning. Some content, including modules, may be subject to change.

Modules

This is a new course, subject to planning. Some information, including the modules listed below, may be subject to change.

Luxury Branding pathway:
Year 1:
Fundamentals of Fashion Marketing
Fashion Styling
Web Design and Digital Content Creation
Luxury Fashion: Strategies for Prestige
Integrated Fashion Communication
Year 2

Cool Hunting: Identity Socioeconomics and Psychology in Fashion
Visual Merchandising for Luxury Brands
Visual Identity Systems for Fashion Brands
Ruskin Module
Teenage Kicks: Youth Culture and Media
Digital Media Theory: Social Media, AI, and the Cultures of the Internet
Brand Management
Commercial Context and Employability for the Creative Industries
Year 3

Working in the Creative Industries
Research Project
Sensorial Marketing
Personal Enterprise: Inspiration and Commercialisation
Major Project
Fashion Journalism and PR pathway:
Year 1:

Fundamentals of Fashion Marketing
Fashion Styling
Writing to Entertain, Inform and Persuade
Fashion Journalism: Theory and Creation
Integrated Fashion Communication
Year 2:

Specialist Events Planning
Visual Merchandising for Luxury Brands
Visual Identity Systems for Fashion Brands
Ruskin Module
Online Journalism
Digital Media Theory: Social Media, AI, and the Cultures of the Internet
Entering the World of Creative Non-Fiction
Commercial Context and Employability for the Creative Industries
Year 3:

Working in the Creative Industries
Research Project
Sensorial Marketing
Personal Enterprise: Inspiration and Commercialisation
Major Project
Fashion Marketing and Management pathway:
Year 1:

Fundamentals of Fashion Marketing
Global Business Environment and International Strategy
Predicting Demand: Consumer-Centric Product Development
Integrated Fashion Communication
Year 2:

Specialist Events Planning
Retail and Experiential Marketing
Visual Identity Systems for Fashion Brands
Ruskin Module
The Entrepreneurial Journey
Brand Management
Commercial Context and Employability for the Creative Industries
Year 3:

Working in the Creative Industries
Research Project
Sensorial Marketing
Personal Enterprise: Inspiration and Commercialisation
Major Project

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Cambridge Campus

Department:

Cambridge School of Creative Industries

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

79%
med
Fashion

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

78%
Staff make the subject interesting
88%
Staff are good at explaining things
89%
Ideas and concepts are explored in-depth
83%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

68%
Library resources
76%
IT resources
80%
Course specific equipment and facilities
67%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

59%
UK students
41%
International students
25%
Male students
75%
Female students
82%
2:1 or above
13%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

A
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£16,500
low
Average annual salary
94%
med
Employed or in further education
49%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

29%
Design occupations
17%
Sales assistants and retail cashiers
12%
Other elementary services occupations

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Creative arts and design

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£15k

£15k

£20k

£20k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
University of Southampton
Fashion Design
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Lower entry requirements
University of Derby
Fashion Styling and Communication with Foundation Year
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Nearby University
Middlesex University
Fashion Communication and Styling
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Same University
Anglia Ruskin University
Fashion Design
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here