Psychology and Marketing
Aston University, Birmingham
UCAS Code: C8N5 | Bachelor of Science - BSc
Entry requirements
A level
ABB in any three A levels. BBB in any three A levels plus grade B in either Core Maths or Extended Project Qualification (EPQ). BBC in any three A levels for Contextual offer students (more details https: //www2aston.ac.uk/study/undergraduate/contextuaI-offer). Excluded Subjects: We welcome the following subjects as an additional A level, but not as one of the core three A levels - General Studies, Critical Thinking, Citizenship Studies. We welcome applications from students who have tried to improve their examination grades by taking resits and only your latest grades will be accepted. We treat these applications in exactly the same way as other applications.
Access to HE Diploma
We accept the QAA-recognised Access Diploma which must consist of 45 credits at Level 3. You must obtain a minimum of 30 distinction and the rest must be at merit or distinction. Please note that we do not accept the English and Maths components within the Access qualification and you must meet the GCSE entry requirement. Subjects Accepted: Humanities, Social Sciences, Health and Social Care, Applied Science, Biology combined with Chemistry, Biomedical Science, Biosciences, Combined Sciences, Health Sciences, Health Sciences Professions, Life Sciences, and Sciences
GCSE/National 4/National 5
Five GCSEs which must include Mathematics and English all at grade C/4. Please note we do not accept Key skills or Functional skills in place of these.
International Baccalaureate Diploma Programme
32 points overall and must include grades 6, 5, 5 in Higher Level subjects. You must also have Standard Level grade 5 in both Mathematics and English.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
With this BTEC you must also achieve a grade B one A Level subject.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
With this BTEC you must also achieve grades BB in two A Level subjects.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Scottish Higher
UCAS Tariff
We've calculated how many Ucas points you'll need for this course.
About this course
Our British Psychological Society (BPS) accredited four year BSc (Hons) Psychology and Marketing course with integrated placement year, looks at the practical applications of psychology and marketing.
You’ll learn to apply your knowledge of how people think, reason, communicate, learn, and remember to the study of consumer behaviour, sales management and digital marketing. From branding to buyer behaviour, understanding why people buy one product over another, or why they behave in ways that may be unhealthy, are vital skills for helping organisations in retail, healthcare, and the creative industries to be successful.
Studying marketing through the lens of psychology gives businesses and organisations insight into the consumer mind, and helps them to understand how this psychological knowledge influences and improves the way they communicate, resulting in more successful marketing plans.
This course is designed to give you a range of transferable and practical skills to succeed within your chosen career. We make extensive use of group working and presentations to prepare you for the reality of working life, this has been designed to aid in the development of your team working and negotiating skills.
You will develop a full understanding of marketing principles in both theory and practice and merge your understanding of these two fields to gain a greater insight into consumer behaviour. Our comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology.
Graduates with these mix of skills and knowledge are well placed for careers in a variety of industries.
**Key course benefits:**
- Accredited by the British Psychological Society (BPS) and confers eligibility for the Graduate Membership of the BPS, which is vital for students who wish to ultimately train as a professional psychologist (clinical, educational, forensic, occupational etc) . It is also the first step towards becoming a Chartered Psychologist.
- Our integrated placement year will give you the opportunity to gain valuable real-wold experience, setting your studies in the context of a working environment, designed to boost your future employment prospects. Placements can be taken in a psychology or related professional setting in both the UK and abroad.
- Top 10 in the UK for Research Quality (Psychology, Complete University Guide, 2021).
- Top 20 in the UK for Graduate Prospects (Marketing, Complete University Guide, 2020).
- Top 25 in the UK for Psychology graduate salaries one year after graduation (Longitudinal Education Outcomes (LEO) data, 2020).
Modules
Year 1
Start your education by studying key topics in both psychology and marketing, from biological and social psychology, to marketing management and consumer behaviour. Core modules: Key Skills in Psychology I, Key Skills in Psychology II, Biological and Cognitive Psychology, Developmental and Social Psychology, Introduction to Marketing Management, Introductory Accounting for Business, Consumer Behaviour, and Economic Environment of Business.
Year 2
Building on the skills, knowledge and experience you gained up in your first year, you will study a range of specialist modules across both specialties. Core modules: Research Methods and Data Analysis, Applied Psychology and Professional Skills, Individual Differences and Personality, Cognition and Cognitive Neuropsychology, Marketing Communications, Services Marketing, Market Research, and Digital Marketing.
Placement year
Gain valuable career boosting experience by setting your studies in a real world context of a working environment alongside professionals. Placements can be taken in the UK, EU or internationally.
Final year
Moving into your final year you will complete your final year project alongside a series of modules. Core modules: Critical Social Psychology, Child Development, Marketing Strategy, Advanced Marketing Communications, Consumer Research and the Customer Experience, Strategic Brand Management, Innovation and New Product and Service Development, and Final Year Project.
For more information, please visit our website.
Assessment methods
You will experience a wide range of high quality learning experiences from informative large-scale interactive lectures, to smaller group sessions such as tutorials, where you will discuss the course material with your tutors and peers, and labs, where you will learn key practical skills for psychological research; plus there will be opportunities to work with our expert staff on a one-to-one basis.
We utilise a wide range of assessments linked to learning outcomes such as: class tests/end of year examinations (unseen essay, short answer or multiple choice questions), essays, research reports (group or individual), presentations, statistics assignments, and oral presentations.
Tuition fees
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The Uni
Aston University, Birmingham
School of Psychology
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Psychology (non-specific)
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Psychology
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
20 years ago, this was a specialist degree for would-be psychologists but now it is the model of a modern, flexible degree subject. One of the UK's fastest-growing subject at degree level, and the second most popular subject overall (it recently overtook business studies), one in 23 of all graduates last year had psychology degrees. As you'd expect with figures like that, jobs in psychology itself are incredibly competitive, so to stand a chance of securing one, you need to get a postgraduate qualification (probably a doctorate in most fields, especially clinical psychology) and some relevant work experience. But even though there are so many psychology graduates — far more than there are jobs in psychology, and over 13,800 in total last year — this degree has a lower unemployment rate than average because its grads are so flexible and well-regarded by business and other industries across the economy. Everywhere there are good jobs in the UK economy, you'll find psychology graduates - and it's hardly surprising as the course helps you gain a mix of good people skills and excellent number and data handling skills. A psychology degree ticks most employers' boxes — but we'd suggest you don't drop your maths modules.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Psychology
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£22k
£25k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£25k
£30k
£39k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
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It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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