Psychology and Marketing
Aston University, Birmingham
UCAS Code: C8N5 | Bachelor of Science - BSc
Entry requirements
A level
BBB in any three A Levels. BBC in any three A Levels plus grade B in either Core Maths or Extended Project Qualification (EPQ). BCC in any three A levels for Contextual Offer students (more details https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready). Excluded Subjects: The following subjects will not be considered as one of the core three A Levels; General Studies, Critical Thinking and Citizenship Studies. We welcome applications from students who have tried to improve their examination grades by taking resits and only your latest grades will be accepted. We treat these applications in exactly the same way as other applications.
Access to HE Diploma
We accept the QAA recognised Access to HE Diploma which must consist of 45 credits at Level 3. You must obtain a minimum of 30 distinction and the rest must be at merit or distinction. Please note that we do not accept the English and Maths components within the Access qualification and you must meet the GCSE entry requirements.
GCSE/National 4/National 5
Five GCSEs all at grade C/4 and must include Maths and English Language. Please note we do not accept Key Skills or Functional Skills in place of these.
International Baccalaureate Diploma Programme
32 points overall and must include grades 6 5 5 in three Higher Level subjects. You must also have Standard Level grade 5 in both Mathematics and English Language. Or 29 points overall, with three Higher Level subjects at 5 5 4. You must also have Standard Level grade 5 in both Maths and English Language for Contextual Offer students (more details https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready).
Pearson BTEC 90-Credit Diploma (QCF)
With this BTEC you must also achieve grades BB in two A Level subjects.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
With this BTEC you must also achieve a grade B in one A Level subject.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
With this BTEC you must also achieve grades BB in two A Level subjects.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)
With this BTEC you must also achieve grades BB in two A Level subjects.
T Level
We accept grade Distinction in any of the below subjects: • Design, Surveying and Planning for Construction • Digital Production, Design and Development • Education and Childcare • Building Services Engineering for Construction • Onsite Construction • Digital Business Services • Digital Support Services • Health • Healthcare Science • Science
UCAS Tariff
We've calculated how many Ucas points you'll need for this course.
About this course
Our four-year BSc (Hons) Psychology and Marketing course with integrated placement year will enable you to benefit from a unique mix of expert teaching, and real-world placement opportunities, which will help you to develop the skills and insight needed for a variety of careers. Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour.
Alongside this, studying marketing will allow you to understand the core concepts of marketing theory and develop skills and experience to apply them in a real-world setting. Psychology and Marketing are, therefore, an ideal combination of complementary disciplines enabling you to apply an understanding of human behaviour and cognition to a marketing context, providing insights into the consumer mind, from branding to buyer behaviour.
Our comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology, and is designed to help you develop a range of transferable and practical skills to succeed within your chosen career. Graduates with this mix of skills and knowledge are well placed for careers in a variety of industries.
**Key course benefits:**
- Our BSc (Hons) Psychology and Marketing course is also accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).
- Our recent graduates have gone on to secure work in organisations such as the BBC, HSBC, Jaguar Land Rover, local Government, PwC, private care companies, and the NHS.
**We no longer offer a Foundation Programme. If you select Year 0 on your application form, this will be amended to Year 1 at the admissions review stage.**
Modules
Year 1
Start your education by studying key topics in both psychology and marketing, from biological and social psychology, to marketing management and consumer behaviour. Core modules: Key Skills in Psychology I, Key Skills in Psychology II, Biological and Cognitive Psychology, Developmental and Social Psychology, Introduction to Marketing Management, Introductory Accounting for Business, Marketing Psychology, and Economic Environment of Business.
Year 2
Building on the skills, knowledge and experience you gained up in your first year, you will study a range of specialist modules across both specialties. Core modules: Research Methods and Data Analysis, Applied Psychology and Professional Skills, Individual Differences, Health and Personality, Cognition and Cognitive Neuropsychology, Marketing Communications, Services Marketing, Market Research, and Digital Marketing.
Placement year
Gain valuable career boosting experience by setting your studies in a real world context of a working environment alongside professionals. Placements can be taken in the UK, EU or internationally.
Final year
Moving into your final year you will complete your final year project alongside a series of modules. Core modules: Social Psychology, Lifespan Development, Marketing Strategy, Advanced Marketing Communications, Consumer Research and the Customer Experience, Strategic Brand Management, Innovation and New Product and Service Development, and Final Year Project.
For more information, please visit our website.
Assessment methods
Our close employer links and focus on practical experiences to transfer to the workplace means you’ll get a blend of learning and teaching experiences that will equip you for your career.
You will complete a range of modules from across the full breadth of psychology and marketing, learning from expert academics in both subjects Throughout your studies with us, you will experience a range of teaching methods including lectures, tutorials, group working, case studies, and individual and group presentations.
This will give you an invaluable blend of insight and knowledge about both areas, allowing you to apply theories and practices learned in one subject to the other. This will help you to be successful in your future career, and is a key part of what makes our graduates so employable and sought after.
You will be assessed throughout the course using a wide range of methods linked to learning outcomes, including:
class tests/end of year examinations (unseen essay, short answer or multiple choice questions)
essays
research reports (group or individual)
presentations
statistics assignments
oral presentations
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Aston University, Birmingham
School of Psychology
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Psychology (non-specific)
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Psychology (non-specific)
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
20 years ago, this was a specialist degree for would-be psychologists but now it is the model of a modern, flexible degree subject. One of the UK's fastest-growing subject at degree level, and the second most popular subject overall (it recently overtook business studies), one in 23 of all graduates last year had psychology degrees. As you'd expect with figures like that, jobs in psychology itself are incredibly competitive, so to stand a chance of securing one, you need to get a postgraduate qualification (probably a doctorate in most fields, especially clinical psychology) and some relevant work experience. But even though there are so many psychology graduates — far more than there are jobs in psychology, and over 13,800 in total last year — this degree has a lower unemployment rate than average because its grads are so flexible and well-regarded by business and other industries across the economy. Everywhere there are good jobs in the UK economy, you'll find psychology graduates - and it's hardly surprising as the course helps you gain a mix of good people skills and excellent number and data handling skills. A psychology degree ticks most employers' boxes — but we'd suggest you don't drop your maths modules.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£24k
£30k
£39k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Psychology (non-specific)
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£25k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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