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Bachelor of Science (with Honours) - BSc (Hons)
Digital Marketing
Aston University, Birmingham
Entry requirements
Here's what you will need to get a place on the Digital Marketing course at Aston University, Birmingham.
Select a qualification to see required grades
A level
B,B,B
BBB: Standard offer // BBC: If the student is also presenting either Core Maths or Extended Project Qualification (EPQ) grade B // BBC: Contextual offer (Please see this webpage for more details - https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready)
Most popular A-levels studied
See who's studying at Aston University, Birmingham. These students are taking Digital Marketing or another course from the same subject area.
| Subject | Grade |
|---|---|
| Business Studies | C |
| Psychology | C |
| Sociology | B |
| Media Studies | B |
| Economics | B |
Course summary
What this course is about
UCAS code: N590
Here's what Aston University, Birmingham says about its Digital Marketing course.
Launch your digital marketing career with industry skills, real-world experience, and professional qualifications.
Course description
The BSc Digital Marketing programme at Aston University equips you with the knowledge and practical skills needed to thrive in a fast-paced world of digital marketing. Blending core marketing theory with industry standard digital tools, this programme will cover areas such as Content Marketing, User Experience, Social Media, Digital Analytics and Influencer Marketing.
You will develop strong analytical, communication, and strategic decision-making skills, with a focus on innovation and ethical practice. The programme includes a compulsory placement year, offering valuable experience to enhance employability for a digital agency environment. With a balance of academic and practical application, this course prepares you to become an adaptable, forward-thinking marketer in a global digital economy. Whilst at university, you will have the opportunity to complete the CIM Certificate in Professional & Digital Marketing and will graduate with exemptions at Level 6.
Key course benefits
-
Recognised for quality – Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation
-
Professionally accredited – Throughout the programme the CIM Certificate in Professional & Digital Marketing will be embedded, with the option for you to achieve the professional qualification whilst studying
-
Gold standard teaching – Aston University was awarded Gold – the highest possible rating for the Teaching Excellence Framework (TEF, 2023)
-
Earn more – Our graduates are among the highest paid in the country, earning on average £36,100 five years after graduating (Longitudinal Education Outcomes, 2023)
-
Top 100 in Europe - We've been ranked 17th in the UK and 97th in Europe (Financial Times European Business Schools ranking 2024)
-
Global Top 100 - Aston University was ranked among the top 100 universities worldwide for marketing (QS World University Rankings By Subject 2025)
Course details
Modules For more information on this course and a full list of modules, visit the course page: https://www.aston.ac.uk/study/courses/digital-marketing-bsc/
Assessment method For more information on the methods of assessment on this course, visit the course page: https://www.aston.ac.uk/study/courses/digital-marketing-bsc/
Source: Aston University, Birmingham
Course details
Qualification
Bachelor of Science (with Honours) - BSc (Hons)
Department
Aston Business School
Location
Main Site | Birmingham
Duration
4 Years
Study mode
Sandwich
Subjects
• Marketing
Start date
14 September 2026
Application deadline
14 January 2026
Tuition fees
| Location | Fees |
|---|---|
| England | £9,535 per year |
| Scotland | £9,535 per year |
| Wales | £9,535 per year |
| Northern Ireland | £9,535 per year |
| International | £23,500 per year |
Aston University, Birmingham student reviews
Showing 124 reviews
3rd year student
1 year ago
It is accessible
3rd year student
1 year ago
It’s a wonderful environment to be a part of
3rd year student
1 year ago
I have been responsible with finances
3rd year student
1 year ago
The support has been excellent
3rd year student
1 year ago
There is a wide range of facilities available
3rd year student
1 year ago
It’s a well detailed course
National Student Survey (NSS) scores at Aston University, Birmingham
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
Here you can see ratings from Aston University, Birmingham students who took the Digital Marketing course - or another course in the same subject area.
Select an option to see a detailed breakdown
Teaching on my course
78%
low
Teaching on my course
78%
low
How often does your course challenge you to achieve your best work?
80%
med
How good are teaching staff at explaining things?
92%
med
How often do teaching staff make the subject engaging?
72%
low
How often is the course intellectually stimulating?
69%
low
Learning opportunities
76%
low
Learning opportunities
76%
low
To what extent have you had the chance to bring together information and ideas from different topics?
77%
low
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
77%
low
How well has your course developed your knowledge and skills that you think you will need for your future?
77%
med
To what extent have you had the chance to explore ideas and concepts in depth?
77%
low
To what extent does your course have the right balance of directed and independent study?
73%
low
Assessment and feedback
75%
low
Assessment and feedback
75%
low
How well have assessments allowed you to demonstrate what you have learned?
80%
low
How fair has the marking and assessment been on your course?
82%
med
How often does feedback help you to improve your work?
61%
low
How often have you received assessment feedback on time?
74%
low
How clear were the marking criteria used to assess your work?
79%
med
Academic support
90%
med
Academic support
90%
med
How easy was it to contact teaching staff when you needed to?
89%
med
How well have teaching staff supported your learning?
92%
med
Organisation and management
81%
med
Organisation and management
81%
med
How well were any changes to teaching on your course communicated?
82%
med
How well organised is your course?
81%
med
Learning resources
85%
med
Learning resources
85%
med
How well have the IT resources and facilities supported your learning?
86%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
87%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
84%
low
Student voice
74%
med
Student voice
74%
med
How clear is it that students' feedback on the course is acted on?
67%
med
To what extent do you get the right opportunities to give feedback on your course?
83%
med
To what extent are students' opinions about the course valued by staff?
73%
low
How well does the students' union (association or guild) represent students' academic interests?
64%
low
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
84%
low
How well communicated was information about your university/college's mental wellbeing support services?
71%
low
Student information
See who's studying at Aston University, Birmingham. These students are taking Digital Marketing or another course from the same subject area.
Graduate prospects
What graduates do next
We have no information about graduates who took Digital Marketing at Aston University, Birmingham.
Earnings after graduation
Earnings from Aston University, Birmingham graduates who took Digital Marketing - or another course in the same subject area.
Earnings
£28.1k
First year after graduation
£33.2k
Third year after graduation
£42k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Digital Marketing.
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about Aston University, Birmingham on The Student Room.
Aston University, Birmingham open days
Are you thinking of applying to this university?
Before you do, it's a good idea to go to an open day. You can have a good look around campus, getting a better idea of what it's like to study there. You'll meet current students and staff and get the chance to ask them questions.
Universities will list upcoming open days on their websites. Most will also have virtual open days; these are a great alternative if you really can't get there in person. For tips on preparing for open days, check the advice section here on The Uni Guide.
