Marketing (Professional Placement Year)
Bath Spa University
UCAS Code: MAR2 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
Grades BBB-BCC preferred.
Access to HE Diploma
Typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, at Merit or higher).
International Baccalaureate Diploma Programme
A minimum of 32 points are required.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Extended Diploma grades from Distinction Distinction Merit (DDM) to Distinction Merit Merit (DMM) accepted in any subject.
T Level
Grade Merit preferred.
UCAS Tariff
We've calculated how many Ucas points you'll need for this course.
About this course
**Become a socially-conscious marketer. Learn practical digital marketing skills and gain experience of cutting-edge tech with our Marketing degree.**
- Prepare for a career in the fast-paced and ever-evolving business of marketing.
- Enhance your creative and digital skills by gaining experience of cutting-edge marketing technology.
- Work towards a qualification from the Chartered Institute of Marketing (CIM) alongside your degree.
Marketing has the power to shape everything in business, from consumer choice to product development, brand, and sustainable consumption. On this BA (Hons) Marketing course, you’ll develop a marketer's toolkit and work collaboratively to explore sustainable and ethical marketing practices that create brands with purpose.
You’ll learn marketing fundamentals while having the flexibility to choose modules that interest you most. You might lean more towards expanding your knowledge in international marketing and cross-cultural management, or specialise in developing marketing plans for sustainable brands. You may choose to focus on deepening your understanding of digital and immersive technologies, new trends in influencer marketing and emerging platforms. Whichever direction you choose, you'll be gaining skills that you can apply to any industry.
The course supports you to develop highly sought-after digital marketing skills and gives you opportunities to explore the use, in marketing, of emerging technologies such as Artificial Intelligence (AI) and Virtual reality (VR). By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills that you can use in your marketing career.
Modules
Year one
Gain key knowledge of the business environment, organisational structures and business cultures. You’ll begin to build your marketing toolkit from the start of your degree, learning about the process of marketing, building campaigns and using digital technology. You’ll also hone the data management skills that will support later learning on data analytics and use online simulations to explore various business scenarios.
Year two
In the second year you'll start to develop your digital marketing skills and learn more about all aspects of promotional media. On successful completion of the Digital Marketing Essentials module in semester one, you’ll immediately obtain DMI certification that shows you've learned the fundamental skills of digital marketing and is recognised by the world’s leading employers including Google, Facebook and Twitter.
You also get the chance to customise your own study journey by choosing modules that support your specific career goals. For example, you could take a deeper dive into social media marketing by studying digital storytelling, influencers and contemporary celebrities in marketing.
You can also choose modules that’ll give you the tools to support your career goals, whether these are to become an entrepreneur, work in a start-up or crowdfund to enable you to be your own boss.
Year three is your Professional Placement Year.
Final year
You’ll focus on sustainable and societal marketing – a major trend in business today – and learn to create a future-ready brand strategy.
You’ll also have the opportunity to learn about emerging digital and immersive marketing technologies and the role of AI in marketing initiatives, and you’ll get to join The Studio, our innovation hub for creative media technology.
Your final dissertation and module choices are flexible, allowing you to explore topics and make business connections related to the sector of marketing that you'd like to explore.
You might decide to lean more towards developing your mastery of digital marketing and content development, hone your expertise in the application of emerging marketing technologies (VR/AR/AI), or focus more on becoming an international marketing expert and how to manage cross-cultural teams. It’s up to you!
Assessment methods
You'll be assessed in ways that test your marketing abilities, business knowledge and management skills in practical and applicable ways.
These could include presentations, group work, computer-based simulations, podcasts, exams, essays, videos, business reports and opportunities to work on projects set by real companies.
On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Bath Spa University
Bath Business School
What students say
How do students rate their degree experience?
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Marketing
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Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
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Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£25k
£29k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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