Marketing
Entry requirements
A level
GCSE/National 4/National 5
Applicants will normally be expected to have grade C or grade 4 GCSE-level English and mathematics.
UCAS Tariff
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About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
Our BSc Marketing will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. This innovative course features an unmatched breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers.
The programme attracts students from both the public and private sectors, including administrators, clerical workers and managers, as well as the self-employed. Because it is taught entirely by evening study, you are able to combine academic studies with your daytime commitments. Our students come from a wide range of backgrounds and with a wide range of experience, which creates a stimulating and supportive learning environment. Our tutorial/seminar sessions give you a chance to interact with your peers and to develop insights into analysing and interpreting a wide and varied subject matter.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
If you opt for the Foundation Year route, this will fully prepare you for undergraduate study. It is ideal if you are returning to study after a gap, or if you have not previously studied the relevant subjects, or if you didn't achieve the grades you need for a place on your chosen undergraduate degree.
**Highlights**
- Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.
- We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
- You will have access to Moodle, our online learning resource, where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles required for your studies.
**Careers and employability**
Graduates can pursue career paths in the media, marketing, brand management or public relations. Possible professions include:
- market researcher
- advertising account executive
- media planner
- marketing executive
- public affairs consultant.
We also work and liaise closely with the Chartered Institute of Marketing (CIM), the leading professional organisation for marketers in the UK, and have full recognition of this course from them. This allows exemptions to some of their modules if you choose to become a member, and will help to enhance your career prospects.
We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.
Modules
For information about course structure and the modules you will be studying, please visit Birkbeck’s online prospectus.
Assessment methods
Unseen formal examinations, short tests, individual or group presentations and written essays
Tuition fees
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The Uni
Birkbeck, University of London
Birkbeck Business School
What students say
How do students rate their degree experience?
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Marketing
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After graduation
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Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£28k
£30k
£36k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
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Graduate field commentary:
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While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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