Digital Marketing
Birmingham City University
UCAS Code: P647 | Bachelor of Arts (with Honours) - BA (Hons)
Birmingham City University
UCAS Code: P647 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
A Level: 120 UCAS tariff points / BBB (or equivalent). AS Level: Must be in a different subject to A Levels. A maximum of four subjects will be considered.
Pass with 60 credits. At least 45 credits at level 3 with 30 credits at Merit or Distinction. Accepted subjects: Information, Communication Technology and Business subjects preferred but other subjects also considered.
GCSE/National 4/National 5
This course does not require evidence of GCSE qualifications.
International Baccalaureate Diploma Programme
Obtain a minimum of 30 points overall
Minimum of 120 UCAS tariff points, achieved in five Higher level subjects
120 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.
120 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.
120 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.
120 UCAS tariff points from three Advanced Highers (CCC) or two Advanced Highers (CC) plus two Highers (CC)
120 UCAS tariff points from three Advanced Highers (CCC) or two Advanced Highers (CC) plus two Highers (CC)
T Level
Merit overall. All subjects accepted but Craft and Design and Media, Broadcast and Production preferred.
UCAS Tariff
About this course
Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications:
- Digital is the shared digital media experience between brands, users, technologies and trends.
- Marketing is how marketers add value to their brands and user experiences by fulfilling desires.
It’s a powerful mix, with industry-driven instruction in the skills you’ll need for the fast-paced digital communications sector.
You’ll be working with Digital Marketing Institute (DMI) certified lecturers and top agency talent to solve creative briefs, launch simulated marketing campaigns and build multiplatform experiences for brands and their customers.
BA Digital Marketing is employment-led, so the course teaches a practice-based, knowledge-applied approach: tutors and industry professionals work with you in classes and assignments to help you grow in your personal and professional development.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Parkside Building Campus
School of Visual Communication
What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Advertising
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£25k
£28k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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