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Bachelor of Arts (with Honours) - BA (Hons)
Digital Marketing
Birmingham City University
Entry requirements
Here's what you will need to get a place on the Digital Marketing course at Birmingham City University.
Select a qualification to see required grades
A level
B,B,B
A Level: 120 UCAS tariff points / BBB (or equivalent). AS Level: Must be in a different subject to A Levels. A maximum of four subjects will be considered.
Most popular A-levels studied
See who's studying at Birmingham City University. These students are taking Digital Marketing or another course from the same subject area.
| Subject | Grade |
|---|---|
| Business Studies | C |
| Sociology | C |
| Psychology | C |
| Media Studies | C |
| English Literature | C |
Course summary
What this course is about
UCAS code: P647
Here's what Birmingham City University says about its Digital Marketing course.
Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications:
-
Digital is the shared digital media experience between brands, users, technologies and trends.
-
Marketing is how marketers add value to their brands and user experiences by fulfilling desires.
It’s a powerful mix, with industry-driven instruction in the skills you’ll need for the fast-paced digital communications sector.
You’ll be working with Digital Marketing Institute (DMI) certified lecturers and top agency talent to solve creative briefs, launch simulated marketing campaigns and build multiplatform experiences for brands and their customers.
BA Digital Marketing is employment-led, so the course teaches a practice-based, knowledge-applied approach: tutors and industry professionals work with you in classes and assignments to help you grow in your personal and professional development.
Source: Birmingham City University
Course details
Qualification
Bachelor of Arts (with Honours) - BA (Hons)
Department
School of Visual Communication
Location
Parkside Building | Birmingham
Duration
2 Years
Study mode
Full-time
Subjects
• Advertising
• Marketing
Start date
September 2026
Application deadline
14 January 2026
Tuition fees
| Location | Fees |
|---|---|
| England | £11,750 per year |
| Scotland | £11,750 per year |
| Wales | £11,750 per year |
| Northern Ireland | £11,750 per year |
| EU | £18,970 per year |
| International | £18,970 per year |
Birmingham City University student reviews
1 year ago
Birmingham City University is a wonderful place to be, very accommodative irrespective of your ethnicity. Staff are well approachable
Graduate
Showing 596 reviews
3rd year
Paramedic science
6 months ago
Great simulation facilities for practicing skills learnt in university
3rd year
Paramedic science
6 months ago
The staff are very helpful and always available when needed. I feel the course has well prepared me for life as a graduate paramedic.
3rd year
Paramedic science
6 months ago
Very supportive staff and students, wide range of activities available
Graduate
Fashion design
6 months ago
In terms of societies and events, I always found things to do on campus. The Freshers' fair was always really good with lots to do and lots of freebies. I loved the society I joined too.
Graduate
Fashion design
6 months ago
I was mostly as City Centre campus so I was close to the city centre area. I always found things to do in my free time, had shops close by for my food shopping and could always find somewhere to meet friends. My friends and I really enjoyed the pub quiz at the Eagle and Ball and this became a week...
Graduate
Fashion design
6 months ago
I think I managed pretty well at uni with my finances. I did work a part time job which helped out with extra costs and I thankfully had family support too. My biggest financial concern would probably be financing my course itself - like my equipment and materials. But this is quite course specifi...
National Student Survey (NSS) scores at Birmingham City University
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
Here you can see ratings from Birmingham City University students who took the Digital Marketing course - or another course in the same subject area.
Select an option to see a detailed breakdown
Teaching on my course
92%
high
Teaching on my course
92%
high
How often does your course challenge you to achieve your best work?
94%
high
How good are teaching staff at explaining things?
99%
high
How often do teaching staff make the subject engaging?
90%
high
How often is the course intellectually stimulating?
85%
high
Learning opportunities
93%
high
Learning opportunities
93%
high
To what extent have you had the chance to bring together information and ideas from different topics?
94%
high
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
96%
high
How well has your course developed your knowledge and skills that you think you will need for your future?
94%
high
To what extent have you had the chance to explore ideas and concepts in depth?
90%
high
To what extent does your course have the right balance of directed and independent study?
90%
high
Assessment and feedback
90%
high
Assessment and feedback
90%
high
How well have assessments allowed you to demonstrate what you have learned?
97%
high
How fair has the marking and assessment been on your course?
93%
high
How often does feedback help you to improve your work?
87%
high
How often have you received assessment feedback on time?
86%
med
How clear were the marking criteria used to assess your work?
90%
high
Academic support
95%
high
Academic support
95%
high
How easy was it to contact teaching staff when you needed to?
94%
high
How well have teaching staff supported your learning?
96%
high
Organisation and management
93%
high
Organisation and management
93%
high
How well were any changes to teaching on your course communicated?
95%
high
How well organised is your course?
91%
high
Learning resources
94%
high
Learning resources
94%
high
How well have the IT resources and facilities supported your learning?
92%
high
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
94%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
94%
high
Student voice
93%
high
Student voice
93%
high
How clear is it that students' feedback on the course is acted on?
92%
high
To what extent do you get the right opportunities to give feedback on your course?
93%
high
To what extent are students' opinions about the course valued by staff?
94%
high
How well does the students' union (association or guild) represent students' academic interests?
83%
high
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
95%
high
How well communicated was information about your university/college's mental wellbeing support services?
90%
high
Student information
See who's studying at Birmingham City University. These students are taking Digital Marketing or another course from the same subject area.
Graduate prospects
What graduates do next
We have no information about graduates who took Digital Marketing at Birmingham City University.
Earnings after graduation
Earnings from Birmingham City University graduates who took Digital Marketing - or another course in the same subject area.
Earnings
£23k
First year after graduation
£25.2k
Third year after graduation
£29.6k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Digital Marketing.
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about Birmingham City University on The Student Room.
Chat with Birmingham City University
At Birmingham City University, we make it easy for you succeed. Our focus on practical skills and real-world learning means you'll leave ready to make waves in your chosen career.
University is about more than a degree - it's an experience that shapes your future, unlocks your potential and helps you grow professionally and personally.
Located at the heart of the UK's second city, studying at BCU means you'll be at the centre of it all, experiencing student life to the fullest. Our cutting-edge facilities, vibrant and diverse city-centre location bring our students a wealth of opportunities, industry connections and not to mention, a whole lot of fun.
Birmingham City University open days
Open Days are the perfect way to find out more about university, you’ll be able to attend course talks, meet lecturers, chat to current students, find out about finance and other support services. It also offers a great way to get a feel for campus life and help you see firsthand why Birmingham City University is a great place to study.
Our next open days are taking place on:
• Saturday 4 October
Source: Birmingham City University
