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Birmingham City University

UCAS Code: W23M | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements

A level

B,B,C

A Level: 112 UCAS tariff points / BBC (or equivalent). AS Level: Must be in a different subject to A Levels. A maximum of four subjects will be considered.

Pass with 60 credits. At least 45 credits at level 3. Accepted subjects: Arts, Media, Publishing, Retail, Commercial Enterprise and Business subjects preferred but other subjects also considered.

GCSE/National 4/National 5

This course does not require evidence of GCSE qualifications.

International Baccalaureate Diploma Programme

28

Obtain a minimum of 28 points overall

Minimum of 112 UCAS tariff points, achieved in five Higher level subjects

112 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.

112 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.

112 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.

112 UCAS tariff points from three Advanced Highers (CCD) or two Advanced Highers (CD) plus two Highers (CC).

112 UCAS tariff points from three Advanced Highers (CCD) or two Advanced Highers (CD) plus two Highers (CC).

T Level

M

Merit overall. All subjects accepted but Digital Production, Design and Development and Media, Broadcast and Production preferred.

UCAS Tariff

112

Please note: If you qualify for our BCU Accelerate scheme, you could receive an offer that is two grades below our normal entry requirements.

You may also need to…

Present a portfolio

image

About this course

Course option

3years

Full-time | 2025

Subjects

Promotion and advertising

Publishing

The BA (Hons) Fashion Communication is a fashion-focused visual design course. We combine art direction, styling, graphic design, film, animation, photography, journalism, events, and trend forecasting for fashion.

We brand, style, write, shoot, package, and direct. As an interdisciplinary course, we communicate to consumers in both the real world and the metaverse, driven by creative storytelling. We are not mere followers; we are pioneers, embracing a forward-thinking mindset that positions us at the forefront.

Our focus is on developing fashion communicators with exceptional craft skills, ready to influence the industry with strong future-proofing capabilities. Our students are at the cutting edge of contemporary fashion communication, working within the metaverse while maintaining a strong foundation in print design and live events, meeting the fashion industry's highest standards of visual communication.

We challenge conventions by seamlessly blending design, art direction, and promotion to convey ideas and concepts. Envision yourself art directing and orchestrating magazine covers, fashion shoots, directing fashion films, music videos and shaping brands visual identities with strategic finesse.

Rooted in our love of tradition and craft, we are equally committed to pushing the boundaries of innovation and sustainability for a better world. As global citizens, we champion principles addressing climate issues, racial equality, and social justice. We are not just fashion creators; we are advocates for positive change.

We pride ourselves at being at the core of the fashion industry and influencing its future. Our teaching team is made up of industry specialists and we have a proven track record of working with top brands and influential industry practitioners. We are an award-winning course that shapes fashion communicators that can work in teams, as individuals as well as nurturing entrepreneurs and future proofers.

In this nurturing environment, pastoral care is at the core of our ethos. We care about your growth as an individual, fostering a supportive community where your well-being matters. Our commitment extends beyond the academic, ensuring that you not only succeed in your creative pursuits but also feel valued and supported on a personal level.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,535
per year
EU
£17,690
per year
International
£17,690
per year
Northern Ireland
£9,535
per year
Scotland
£9,535
per year
Wales
£9,535
per year

The Uni

Course location:

Parkside Building Campus

Department:

School of Fashion and Textiles

Read full university profile

What students say

We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

74%
Promotion and advertising
70%
Publishing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

77%
Staff make the subject interesting
84%
Staff are good at explaining things
84%
Ideas and concepts are explored in-depth
80%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

75%
Library resources
80%
IT resources
82%
Course specific equipment and facilities
70%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

92%
UK students
8%
International students
19%
Male students
81%
Female students
72%
2:1 or above
19%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
D

Publishing

Teaching and learning

81%
Staff make the subject interesting
72%
Staff are good at explaining things
85%
Ideas and concepts are explored in-depth
73%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

75%
Library resources
76%
IT resources
83%
Course specific equipment and facilities
61%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

91%
UK students
9%
International students
11%
Male students
89%
Female students
71%
2:1 or above
22%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C

After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,800
med
Average annual salary
100%
high
Employed or in further education
58%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Publishing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
98%
high
Employed or in further education

Top job areas of graduates

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£27k

£27k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Publishing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£22k

£22k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here