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Birmingham City University

UCAS Code: 1007 | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements

A level

C,D,D

80 UCAS tariff points from three A Levels. Grades CDD (or equivalent). AS Level: Must be in a different subject to A Levels. A maximum of four subjects will be considered

Pass with 60 credits, 45 credits at level 3. Accepted subjects: Arts, Media and Publishing subjects preferred but other subjects also considered.

GCSE/National 4/National 5

This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below.

International Baccalaureate Diploma Programme

24

Obtain a minimum of 24 points overall

Minimum of 80 UCAS tariff points, achieved in five Higher level subjects

80 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.

80 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.

80 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.

80 UCAS tariff points from three Advanced Highers (DDD) or two Advanced Highers (DD) plus two Highers (DD)

80 UCAS tariff points from three Advanced Highers (DDD) or two Advanced Highers (DD) plus two Highers (DD)

T Level

Pass (C and above)


Pass overall (C or above on the core). All subjects accepted but Digital Production, Design and Development; Digital Business Services; Media, Broadcast and Production preferred.

UCAS Tariff

80

About this course

Course option

4years

Full-time including foundation year | 2025

Subjects

Visual communication

Promotion and advertising

Publishing

Welcome to the BA Fashion Business and Promotion course with Foundation year, this course opens doors to a multitude of roles in the fashion industry. Explore Marketing, Buying, Public Relations, Trend Forecasting, Event Experience and much more. Get ready to dive deep into the world of fashion - your gateway to a world of endless possibilities in the fashion industry.

The foundation year is an exciting step towards your chosen creative degree pathway. You will embark on a fun, creative year of discovery. An opportunity to innovate, experiment, develop craft and research skills, equipping your professional journey into the creative industries.

We will support you to become part of the Birmingham City University’s Fashion & Textiles community, where you can fully explore yourself within an inclusive environment, amongst a likeminded and diverse peer group.

Our bespoke course encompasses Fashion Design, Textile design, Fashion Business and Fashion Communication degree routes. Providing you a platform to collaborate, share and learn from others. You will develop visual communication, subject specific craft skills, and processes to build confidence and independence ready for the next stage of your degree.

We aim to innovate, excite, engage, and challenge you. Inspiring and encouraging you to develop your personal aesthetic, offer sustainable awareness, and ignite a lifelong enthusiasm to learn. We are proud to see our foundation students continuing to thrive as they progress through the degree pathways and graduate as leaders within the industry.

Here's what makes our course a game-changer:
Explore, Experiment, Excel: Get ready to dive into the inner workings of the fashion world, beyond making clothes. From understanding the buying process, crafting marketing strategies to trend forecasting and event management, you'll be equipped with the skills to thrive in any role.

Unleash Your Creativity: You'll learn to create stunning visual work using cutting-edge CAD packages. Plus, in your final year, you'll hone your self-promotion skills to stand out in the industry. We are pushing boundaries and thinking outside the box. Whether you're exploring sustainable practices or harnessing digital technology, you'll be at the forefront of innovative ideas.

Industry-Ready Excellence: Become the professional you were meant to be! Led by a team of industry-experienced staff, you'll receive top-notch education across various fashion sectors, and guidance from award-winning alumni. Get ready to soak up knowledge and gain skills that will set you apart in the industry, you'll be primed to make your mark and future-proof the global fashion industry.

Global Impact: Explore how different fashion roles collaborate and gain insights into commercial, consumer, and competitive dynamics. Dive into live projects, industry briefs, and learn from guest speakers to stay ahead of the game. From trend forecasting to social media management, our course opens doors to international career opportunities. Whether you're dreaming of working for top brands or launching your own business, the sky's the limit!

Hands-On Learning: We'll equip you with the business know-how you need to succeed. From delivering presentations to mastering teamwork, you'll be ready to tackle any challenge. Get ready to roll up your sleeves and dive into real-world projects. From industry live briefs to collaborative modules, you'll gain invaluable experience and build a network that'll last a lifetime.

Sustainability Matters: Join us in shaping the future of the fashion industry! Explore the United Nations Sustainability Goals, with new concepts around creating a positive planet, and learn how to apply these in real-world settings.

Empowering Futures: Level up your skills and confidence. Whether you're refining your strategies or mapping out your career path, we're here to support you every step of the way.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,535
per year
EU
£17,690
per year
International
£17,690
per year
Northern Ireland
£9,535
per year
Scotland
£9,535
per year
Wales
£9,535
per year

The Uni

Course location:

Parkside Building Campus

Department:

School of Fashion and Textiles

Read full university profile

What students say

We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

83%
Visual communication
74%
Promotion and advertising
70%
Publishing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

88%
Staff make the subject interesting
93%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
87%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

77%
Library resources
77%
IT resources
78%
Course specific equipment and facilities
80%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

93%
UK students
7%
International students
33%
Male students
67%
Female students
71%
2:1 or above
13%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
C

Marketing

Teaching and learning

77%
Staff make the subject interesting
84%
Staff are good at explaining things
84%
Ideas and concepts are explored in-depth
80%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

75%
Library resources
80%
IT resources
82%
Course specific equipment and facilities
70%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

92%
UK students
8%
International students
19%
Male students
81%
Female students
72%
2:1 or above
19%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
D

Publishing

Teaching and learning

81%
Staff make the subject interesting
72%
Staff are good at explaining things
85%
Ideas and concepts are explored in-depth
73%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

75%
Library resources
76%
IT resources
83%
Course specific equipment and facilities
61%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

91%
UK students
9%
International students
11%
Male students
89%
Female students
71%
2:1 or above
22%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C

After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
98%
high
Employed or in further education
59%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,800
med
Average annual salary
100%
high
Employed or in further education
58%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Publishing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
98%
high
Employed or in further education

Top job areas of graduates

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Design studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£19k

£19k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£27k

£27k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Publishing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£22k

£22k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
place
Birmingham City University | Birmingham
Fashion Branding and Communication
BA (Hons) 3 Years Full-time including foundation year 2025
UCAS Points: 112
Nearby University
place
University of Derby | Derby
BA (Hons) English and Publishing
BA (Hons) 3 Years Full-time including foundation year 2025
UCAS Points: 112
Same University
place
Birmingham City University | Birmingham
Fashion Business and Promotion
BA (Hons) 3 Years Full-time including foundation year 2025
UCAS Points: 112
Lower entry requirements
place
Buckinghamshire New University | High Wycombe
Fashion Promotion and Communication with Foundation Year
BA (Hons) 4 Years Full-time including foundation year 2025
UCAS Points: 32-56

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here