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Bachelor of Arts (with Honours) - BA (Hons)

Product Design

Entry requirements

Here's what you will need to get a place on the Product Design course at Birmingham City University.

Select a qualification to see required grades

A level

B,B,C

A Level: 112 UCAS tariff points / BBC (or equivalent). AS Level: Must be in a different subject to A Levels. A maximum of four subjects will be considered.

You may also need to

Submit a portfolio

Tuition fees

LocationFees
England£9,535 per year
Scotland£9,535 per year
Wales£9,535 per year
Northern Ireland£9,535 per year
EU£17,690 per year
International£17,690 per year

Course summary

What this course is about

UCAS code: W243

Here's what Birmingham City University says about its Product Design course.

Product Design focuses on the creation and development of creative, contemporary, and innovative products and furniture, considering user-centred design, sustainability, social context, and commercial understanding. From ideas to production, you will be equipped with specialist knowledge and skills to help you design and develop products that address real-world challenges and enhance user experience.

Throughout your degree, you will be encouraged to explore materials, techniques, and processes, from one-off bespoke design to standardised mass production. You will learn a range of research and design methods alongside continual practical skills development. Live student projects take place throughout the course to enhance your employability, communication skills, and professional practice.

Professional Placement Year This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies. 

If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.

£1,000 scholarships for 2025/26

If you apply to BCU by 30 June 2025, you could be eligible for one of our £1,000 scholarships:

  • Accelerate – if you are from a lower income family or household

  • High Achievers’ – if you achieve 144 UCAS points or more from your main three qualifications

For full details and terms, visit www.bcu.ac.uk/scholarships

Course details

Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Department

Birmingham School of Architecture and Design

Location

Parkside Building Campus | Birmingham

Duration

3 Years

Study mode

Full-time

Subjects

• Product design

• Furniture design and making

Start date

September 2025

Application deadline

January 29, 2025

Birmingham City University reviews

(4.2)
Based on 611 reviews from Birmingham City University's students and alumni
5 star
48%
4 star
30%
3 star
15%
2 star
6%
1 star
1%
Top Review
(5)

1 year ago

Birmingham City University is a wonderful place to be, very accommodative irrespective of your ethnicity. Staff are well approachable

Graduate

All reviews

Showing 586 reviews

2nd year

Children's nursing

Very helpful

(5)

1 month ago

2nd year

Children's nursing

Uni was in a good area

(5)

1 month ago

2nd year

Children's nursing

None

(1)

1 month ago

2nd year

Children's nursing

Very stressful but informative

(3)

1 month ago

2nd year

Children's nursing

No support

(3)

1 month ago

Graduate

Student union were very active, I was opportune to volunteer and work for the union during the freshers welcoming week.

(5)

1 year ago

National Student Survey (NSS) scores

The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.

Here you can see ratings from Birmingham City University students who took the Product Design course - or another course in the same subject area.

Design studies

Select an option to see a detailed breakdown

How often does your course challenge you to achieve your best work?

89%

med

How good are teaching staff at explaining things?

92%

med

How often do teaching staff make the subject engaging?

91%

med

How often is the course intellectually stimulating?

81%

med

To what extent have you had the chance to bring together information and ideas from different topics?

89%

med

How well does your course introduce subjects and skills in a way that builds on what you have already learned?

83%

med

How well has your course developed your knowledge and skills that you think you will need for your future?

88%

med

To what extent have you had the chance to explore ideas and concepts in depth?

90%

med

To what extent does your course have the right balance of directed and independent study?

77%

med

How well have assessments allowed you to demonstrate what you have learned?

91%

med

How fair has the marking and assessment been on your course?

87%

med

How often does feedback help you to improve your work?

85%

med

How often have you received assessment feedback on time?

93%

med

How clear were the marking criteria used to assess your work?

80%

med

How easy was it to contact teaching staff when you needed to?

90%

med

How well have teaching staff supported your learning?

91%

med

How well were any changes to teaching on your course communicated?

87%

high

How well organised is your course?

78%

med

How well have the IT resources and facilities supported your learning?

82%

med

How well have the library resources (e.g., books, online services and learning spaces) supported your learning?

88%

med

How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?

87%

med

How clear is it that students' feedback on the course is acted on?

85%

high

To what extent do you get the right opportunities to give feedback on your course?

85%

med

To what extent are students' opinions about the course valued by staff?

88%

high

How well does the students' union (association or guild) represent students' academic interests?

75%

med

During your studies, how free did you feel to express your ideas, opinions, and beliefs?

92%

med

How well communicated was information about your university/college's mental wellbeing support services?

80%

med

Student information

The Product Design course at Birmingham City University features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.

Product design
Furniture design and making
Mode of study
Full-time98%Part-time3%
Gender ratio
Female51%Male49%
Where students come from
International26%UK74%
Student performance
2:1 or above53%
First year dropout rate6%
Number of students80
Most popular A-levels studied
SubjectGrade
Product DesignC
Art and DesignC
Fine ArtC
MathematicsD
BiologyC
Mode of study
Full-time97%Part-time3%
Gender ratio
Female42%Male58%
Where students come from
International27%UK73%
Student performance
2:1 or above46%
Number of students60
Most popular A-levels studied
SubjectGrade
Product DesignC
Fine ArtC
Art and DesignC
BiologyD
ChemistryD
Source: HESA

Graduate prospects

What graduates do next

Facts and figures about Birmingham City University graduates who took Product Design - or another course in the same subject area.

Design studies

Graduate statistics

62%

Say it fits with future plans

55%

Are utilising studies

Graduate statistics percentages are determined 15 months after a student graduates

Earnings after graduation

Earnings from Birmingham City University graduates who took Product Design - or another course in the same subject area.

Creative arts and design

Earnings

£16.8k

First year after graduation

£20.4k

Third year after graduation

£23.7k

Fifth year after graduation

Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Product Design.

Source: LEO

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree

Discussions

Chat with Birmingham City University

At Birmingham City University, we make it easy for you succeed. Our focus on practical skills and real-world learning means you'll leave ready to make waves in your chosen career.

University is about more than a degree - it's an experience that shapes your future, unlocks your potential and helps you grow professionally and personally.

Located at the heart of the UK's second city, studying at BCU means you'll be at the centre of it all, experiencing student life to the fullest. Our cutting-edge facilities, vibrant and diverse city-centre location bring our students a wealth of opportunities, industry connections and not to mention, a whole lot of fun.

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Birmingham City University socials

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Birmingham City University open days

Open Days are the perfect way to find out more about university, you’ll be able to attend course talks, meet lecturers, chat to current students, find out about finance and other support services. It also offers a great way to get a feel for campus life and help you see firsthand why Birmingham City University is a great place to study.

Our next open days are taking place on:

• Thursday 12 June – Royal Birmingham Conservatoire

• Saturday 28 June

Source: Birmingham City University