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Marketing Communications with Public Relations

Entry requirements


104–120 UCAS tariff points from a minimum of two A-levels.

102 - 118 UCAS tariff points with any combination of Distinction, Merit, Pass grades

Accepted as part of the overall tariff but it must be accompanied by 2 A-levels or equivalent

GCSE/National 4/National 5

GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.

International Baccalaureate Diploma Programme

28-31

28 - 31 points

OCR Cambridge Technical Diploma

D*D

104 tariff points

OCR Cambridge Technical Extended Diploma

DMM

112 tariff points

Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent

Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

D*D

104 tariff points

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

112 tariff points

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.

104 - 120 UCAS tariff points from a minimum of two Scottish Advanced Highers.

104 - 120 tariff points from a minimum of four Scottish Highers

T Level

M

120 UCAS tariff points

UCAS Tariff

104-120

104 - 120 UCAS tariff points including a minimum of 2 A-levels or equivalent

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.

About this course


Course option

4years

Sandwich | 2024

Subjects

Marketing

Public relations

**Develop a solid understanding of marketing communications with a specific focus on public relations. Build lasting relationships and positive reputations, through communication with an organisation's stakeholder groups, achieving mutually beneficial gains.**

**Why study BA (Hons) Marketing Communications with Public Relations at BU?**
- Hone your skills in strategic public relations management, crisis communication, influencer relations and event management.

- Equip yourself to enter a variety of potential careers based on your knowledge and expertise in managing stakeholder relationships and organisational reputation .

- Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year

- Co-create academic and professional research with staff including consultancy projects for industry clients

- At the end of your first year you can choose which Marketing Communications course best suits you and your career interests

- Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV.

- You’ll be career-ready with 96% of our graduates in employment after 15 months. (source DiscoverUni 2023)

Modules

Year 1: Principles of Marketing & Marketing Communications | Academic & Professional Practices for Marketing Communications | Contemporary Debates in Marketing Communications | Digital Essentials | Consumer & Stakeholder Principles | Integrated Marketing Communications

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£17,800
per year
International
£17,800
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Bournemouth University

Department:

Department of Communication and Journalism

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

80%
Marketing
93%
Public relations

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

71%
Staff make the subject interesting
87%
Staff are good at explaining things
83%
Ideas and concepts are explored in-depth
78%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

82%
Library resources
90%
IT resources
84%
Course specific equipment and facilities
69%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

95%
UK students
5%
International students
45%
Male students
55%
Female students
77%
2:1 or above
9%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

Publicity studies

Teaching and learning

79%
Staff make the subject interesting
93%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
79%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

86%
Library resources
86%
IT resources
93%
Course specific equipment and facilities
72%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

92%
UK students
8%
International students
21%
Male students
79%
Female students
80%
2:1 or above
16%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£22,000
med
Average annual salary
93%
med
Employed or in further education
81%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

66%
Sales, marketing and related associate professionals
12%
Other administrative occupations
3%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Publicity studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£22,000
med
Average annual salary
94%
low
Employed or in further education
81%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

41%
Sales, marketing and related associate professionals
26%
Media professionals
11%
Artistic, literary and media occupations

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£22k

£22k

£28k

£28k

£35k

£35k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Publicity studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£25k

£25k

£30k

£30k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here