Fashion Promotion and Communication with Foundation Year
Entry requirements
UCAS Tariff
A typical offer will require a UCAS Tariff score between 32 - 56. Every application is considered on an individual basis. For further details of our international English entry requirements, please visit our General Entry Requirements pages.
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About this course
This course is offered as a four-year programme. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme.
**Why study at Buckinghamshire New University?**
With a history of delivering expert craft, art and design education for more than 130 years, Buckinghamshire New University is the perfect place to start your creative career.
As part of the Art, Design and Performance School at BNU, you’ll benefit from a practiced-based course, supported by contextual studies. You’ll also have the opportunity to work collaboratively across the school with other courses, ensuring during your studies you are building a varied network, like you would in the real world.
Led by a dedicated and experienced course team, you’ll benefit from their industry knowledge and the industry links they bring to the course. You’ll get direct access to guest lectures, who are specialists in the sector, and can benefit from live project briefs, master classes, and networking opportunities.
We’re proud of the many achievements of our students and staff and throughout your course you will have the opportunity to take part in international competitions, including British Fashion Council reviews, exhibitions and the BNU Summer Show.
Our fashion and textiles programmes are ranked 3rd best in the UK (The Guardian University Guide 2023) and we celebrated 95% overall student satisfaction in the 2022 National Student Survey.
Opportunity modules are a key part of the BNU curriculum. You’ll choose modules in your first year from a broad selection in areas such as sustainability, entrepreneurship, creativity, digital skills, personal growth, civic engagement, health & wellbeing and employment. Opportunity modules are designed to enable you to develop outside the traditional boundaries of your discipline and help you to further stand out from the crowd to future employers.
**What will I study?**
At the core of the BA (Hons) Fashion Promotion and Communication course is the key themes of creativity, multi-disciplinary practice and innovation.
The fashion industry is a broad sector and roles are no longer focused solely around the designer. Designers need a team to help them promote their collections, through photography, press releases and events. This course will introduce you and let you explore the different mediums in which you can promote and communicate fashion effectively.
Looking at key areas, including photography, styling, illustration, film, the use of digital platforms, trend analysis, marketing, branding and P.R. This course fuses theory with creative practice, allowing you to develop intellectual, technical and professional skills and knowledge to succeed professionally upon graduation.
Starting with the fundamentals, you’ll start to explore this creative practice through technical workshops, masterclasses and seminars. You’ll also gain an understanding of the historical development of fashion promotion including the impact of globalisation and introduction of new technologies, as well as the ethical responsibilities of fashion media. We encourage you to research and develop individual approaches to fashion promotion and communication.
As you progress on the course you experiment and explore more individual creative responses to a series of industry-led projects. You’ll also start to build your final degree project, using innovation and creativity to create a portfolio of eye-catching work.
Upon graduating from this course, you’ll be able to work collaboratively with designers and the team that sit behind them to problem-solve and push creative ideas, to promote collections and trends through both new and traditional media.
Modules
**Foundation year**
Preparing for Success: Knowledge and Creativity
Preparing for Success: Self-development and Responsibility
Inquiry Based Learning
Photography, Design and Visual Communication
**Year one**
**Core Modules**
Visual Narratives 1: Stock and Page
Fashion Styling
Contextual Studies (Fashion)
Marketing Strategies
Digital Art Direction and Film
**Opportunity Modules**
2 x 10 credit year one Opportunity modules
**Year two**
**Core Modules**
Contextual Studies 2: Research Strategies
Photography for Design: Editorial
Collaboration
Industry Brief
Digital Fashion
**Year three**
**Core Modules**
Research and Development
Creative and Professional Development
Professional Practice
Contextual Report on Practice
Final Major Project
Assessment methods
The BA (Hons) Fashion Promotion and Communication degree encompasses a wide variety of teaching and learning methods. Most of this degree is studio-practice based, here we aim to create the ethos of a professional real-world environment.
The course sits within a creative community and draws from close collaborations with the Fashion Design course, to encourage an awareness and an experience of working in the industry. You'll be able to gain a holistic view of the fashion industry and will acquire first-hand insight into the fashion process, from original concept to design through to the promotion of the final project. This will help give you the edge in a competitive market.
You’ll also have the opportunity to work on live briefs with fashion industry brands, which will challenge and enhance your skills, knowledge and approaches. Our collaborations with industry will foster professional working practices, further preparing you for employment once you’ve graduated.
You’ll also be assessed though; 1:1 or small group tutorials, lectures and seminars, portfolio and presentations, written assessments, sketchbooks, group critiques and self-directed study.
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
Buckinghamshire New University offers a range of bursaries and scholarships. For more information, please visit https://www.bucks.ac.uk/study/fees-and-funding/financial-support-bursaries-and-scholarships
The Uni
Buckinghamshire New University
School of Art, Design, and Performance
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Design studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Design studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Design studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£17k
£21k
£24k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£24k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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