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Marketing and Media Communications with Foundation Year

Entry requirements


UCAS Tariff

32-56

A typical offer will require a UCAS Tariff score between 32 - 56. Every application is considered on an individual basis. For further details of our international English entry requirements, please visit our General Entry Requirements pages.

About this course


Course option

4years

Full-time | 2024

Subjects

Marketing

Media and communication studies

Calling all creative, detail orientated and innovative individuals. Jump into the vibrant, buzzing and fast-paced world of marketing, communications and media with our BA (Hons) Marketing and Media Communications course. Accredited by the leading professional body The Chartered Institute of Marketing (CIM), this degree allows you to hit the ground running when you graduate.

With a mix of planning and strategy in communications as well as the practical implementation of client briefs from media agencies and organisations, you’ll gain the skills and knowledge to thrive.

This course has a shared first year across multiple specialisms. After your first year, if you want to study a different specialism you can choose to change between BA (Hons) Marketing and Media Communications an BA (Hons) Marketing.

**Why study this subject?**
With this degree, you’ll gain a comprehensive understanding of the role of digital marketing, identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. As well as building a professional network, you’ll build a portfolio of practical skills required to make your mark in the business world.

This degree will help equip you with a strong grounding in marketing and business. You can also gain the skills to develop and deploy effective promotional campaigns in this ever-evolving world.

**Why study at Buckinghamshire New University?**
Our industry-experienced academics have specifically designed our courses to reflect the leading industry practices, along with established and newly emerging thinking in this dynamic sector.

You’ll develop the marketing expertise needed to succeed in the rapidly changing world of business. From developing a ‘tool kit’ of knowledge, experience and skills to working as a strategic level ‘executive’ in your final year, we have designed our course to allow you to graduate ready to enter the workplace.

Some of the companies we have worked with include large businesses such as Hovis, Percy and Reed, and Sacla; as well as not for profit organisations including Bucks Mind and One Can Trust.

Whatever your area of interest we have you covered. Our lecturers work hard to ensure that you can develop your interests and abilities. From the core theoretical knowledge needed to excel to the ‘soft skills’ needed to work collaboratively, problem solve and creatively approach projects. We’ll ensure you develop a well-rounded skillset ready to jump straight into the workplace.

You’ll cover topics including: the customer experience, introduction to data analytics, strategic marketing, consumer brand relationship and Integrated Marketing Communications (IMC) strategy and planning. You’ll also study the importance of effective internal and external communications, and how content creation and social marketing can be utilised in the rapidly developing world of media.

Recent graduates have gone to work for Premier League football clubs, Formula 1 racing teams and various global media communications agencies.

**What are my career prospects?**
Careers in marketing are highly sought after across the globe. The topics you will study on this programme and the transferrable skills you will have developed will make international careers easily accessible.

Alumni have entered a diverse range of careers including technology and digital companies. Additionally, the degree equips you with the skills and required technical knowledge for working in an agency environment within the media and marketing communication fields.

Modules

**Year one**
Preparing for Success: Knowledge & Creativity
Preparing for Success: Self Development & Responsibility
Inquiry Based Learning
Introduction to Business Studies

**Year two**
**Core modules**
People Management and Employment Skills
Global Business and Sustainability
Introduction to Data and Analytics
Introduction to Financial Decision Making
Principles of Marketing

**Opportunity Modules**
2 x 10 credit Level 4 Opportunity modules

**Year three**
**Core modules**
Consultancy in Practice
Strategic Marketing
Customer Experience
Responsible Enterprise and Ethical Research

**Optional Modules**
Consumer Behaviour
Data Analytics for Business Decisions

**Year four**
**Core modules**
Consumer Brand Relationship
International Marketing
Integrated Marketing Communications (IMC) Strategy and Planning
Independent Professional Project

**Optional Modules**
Sustainable Strategic Agility and Innovation
Digital and e-ccommerce Strategy

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£15,000
per year
International
£15,000
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Buckinghamshire New University offers a range of bursaries and scholarships. For more information, please visit https://www.bucks.ac.uk/study/fees-and-funding/financial-support-bursaries-and-scholarships

The Uni


Course location:

Buckinghamshire New University

Department:

School of Business and Law

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

90%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

90%
Staff make the subject interesting
70%
Staff are good at explaining things
90%
Ideas and concepts are explored in-depth
70%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

90%
Library resources
100%
IT resources
100%
Course specific equipment and facilities
60%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

82%
UK students
18%
International students
58%
Male students
42%
Female students
44%
2:1 or above
21%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

D
B
C

Media studies

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

83%
UK students
17%
International students
47%
Male students
53%
Female students
73%
2:1 or above
17%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
97%
med
Employed or in further education
66%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

57%
Sales, marketing and related associate professionals
8%
Public services and other associate professionals
5%
Managers and proprietors in other services

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Media studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£16,380
low
Average annual salary
95%
med
Employed or in further education
57%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

22%
Artistic, literary and media occupations
11%
Sales, marketing and related associate professionals
10%
Media professionals

Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£24k

£24k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Media studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£22k

£22k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here