Marketing
Entry requirements
A level
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
A typical offer will be a UCAS Tariff score of 88 - 112. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.
About this course
Do you have a flare for identifying, understanding and engaging with an audience? Our BA (Hons) Marketing programme is the perfect way to gain a comprehensive understanding of the role of a marketer. You’ll develop the practical, analytical and critical thinking skills required to succeed within a fast paced and diverse job environment.
We live in is a consumer-driven society and consequently the marketing function sits at the heart of modern business practices. Accredited by the leading professional body The Chartered Institute of Marketing (CIM), this degree will help you gain a comprehensive understanding of the role of marketing in this changing landscape.
This course has a shared first year across multiple specialisms. After your first year, if you want to study a different specialism you can choose to change between BA (Hons) Marketing and BA (Hons) Marketing and Media Communications.
**Why study this subject?**
Studying this degree will help you gain a comprehensive understanding of the role of marketing, identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. You will also build a professional network and a portfolio of practical skills to make your mark in the business world.
We’ll help provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further postgraduate study.
Graduating with a marketing related degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world.
**Why study at Buckinghamshire New University?**
Our industry-experienced academics have specifically designed this course to reflect the best industry practices along with established and newly emerging thinking in this dynamic sector.
You’ll develop the marketing expertise needed to succeed in the rapidly changing world of business. From developing a ‘tool kit’ of knowledge, experience and skills to working as a strategic level ‘executive’ in your final year, we have designed our course to allow you to graduate ready to enter the workplace.
Some of the companies we have worked with include large businesses such as Hovis, Percy and Reed, and Sacla as well as not for profit organisations including Bucks Mind and One Can Trust.
Whatever your area of interest, we have you covered. Our lecturers work hard to ensure that you can develop your interests and abilities. From the core theoretical knowledge needed to excel to the ‘soft skills’ needed to work collaboratively, problem solve and creatively approach projects. We’ll ensure you develop a well-rounded skillset ready to jump straight into the workplace. You’ll cover topics including the customer experience, introduction to data analytics, strategic marketing, consumer brand relationship and Integrated Marketing Communications (IMC) strategy and planning.
Recent graduates have gone to work for Premier League football clubs, Formula 1 racing teams and various global media communications agencies.
**What are my career prospects?**
Careers in marketing are highly sought after across the globe. The topics you will study on this programme, and the transferrable skills you will have developed, will make international careers easily accessible.
Alumni have entered a diverse range of careers including technology and digital companies. Additionally, the degree equips you with the skills and required technical knowledge for working in an agency environment within the media and marketing communication fields.
Modules
**Year one**
**Core modules**
People Management and Employment Skills
Global Business and Sustainability
Introduction to Data and Analytics
Introduction to Financial Decision Making
Principles of Marketing
**Opportunity Modules**
2 x 10 credit Level 4 Opportunity modules
**Year two**
**Core modules**
Consultancy in Practice
Strategic Marketing
Customer Experience
Responsible Enterprise and Ethical Research
**Optional Modules**
Consumer Behaviour
Data Analytics for Business Decisions
**Year three**
**Core modules**
Consumer Brand Relationship
International Marketing
Integrated Marketing Communications (IMC) Strategy and Planning
Independent Professional Project
**Optional Modules**
Sustainable Strategic Agility and Innovation
Digital and e-ccommerce Strategy
Assessment methods
At Buckinghamshire New University we like to foster an interactive and student-focused teaching style where we blend lectures, interactive workshops sessions, guided self-study and directed research and investigations.
We have specifically designed our student teaching and assessment so it reflects how your work will be assessed in the real world. Our focus is on ensuring you develop skills in gathering clear insight from research material and being able to communicate effectively as possible, both by the written word via reports and in the form of public speaking and presentation, through team presentations on live briefs, case studies and portfolio materials.
Throughout your three years on this course, you will carry out the following assessment activities:
• Individual reports
• Essays
• Oral presentations
• Portfolios
• Enterprise activities
• Project work
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
Buckinghamshire New University offers a range of bursaries and scholarships. For more information, please visit https://www.bucks.ac.uk/study/fees-and-funding/financial-support-bursaries-and-scholarships
The Uni
Buckinghamshire New University
School of Business and Law
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£24k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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