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Sport Marketing (with Sandwich Year)

Entry requirements


A level

C,C,D-B,C,C

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMP-DMM

UCAS Tariff

88-112

A typical offer will be a UCAS Tariff score of 88 - 112. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

About this course


Course option

4.0years

Sandwich | 2022

Subject

Marketing

Delve into the diverse world of Sports Marketing where you’ll explore the unique opportunities and challenges that face sports marketers and the industry as a whole.

You'll explore consumer culture, how it affects the sports world and how to spot marketing opportunities within it. Studying with us will set you up perfectly for an exciting career in marketing, whatever path you choose to follow.

**Why study this subject?**
The London 2012 Olympics showed us how important marketing, management and the media is for major sports events and specifically the role of marketing sport for entertainment.

The massive growth in the sports sector means there's increased demand for quality graduates who can demonstrate both knowledge and experience of working within the sports industry.

In today’s economy, marketing plays a vital role in all organisations. By studying with us, you’ll develop your skills and learn how marketing can enhance the performance and perceptions of any organisation.

**Why study at Buckinghamshire New University?**
We always strive to give you ‘real world’ experience which will best prepare you for stepping into your future career. In our BA (Hons) Sport Marketing course, you’ll have the opportunity to engage in real marketing and agency briefs meaning you'll be learning in a uniquely practical way from day one.

We’ve designed the course in this way to help you develop personal enterprise and entrepreneurial capabilities whilst being innovative and creative in your work. This focus on real-world experience will give you the competitive edge when heading into employment.

We offer our students access to the incredible professional network we’ve spent many years cultivating. You’ll interact with lots of different people within the sports industry throughout your course, including athletes and professional governing bodies.

What’s more, with our campus being so close to London, we have some amazing opportunities for our students to complete placements and work experience with top sports and marketing organisations.

Our High Wycombe campus is also close to the CIM (Chartered Institute of Marketing) headquarters so they often visit our students and give really valuable careers advice – you can’t get much better than that.

**What facilities can I use?**
Students of this course can utilise our state-of-the-art gym and human performance laboratory, home to an indoor three-lane running track that has 3D motion-capture technology.

The facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation.

The lab is also equipped for assessing a range of physiological, biomechanical and psychological parameters meaning you’ll always have lots of choice when it comes to designing a research experiment.

**What will I study?**
With a strong business studies foundation, this course will take you through the targeting and positioning of brands, paying attention to issues like market competition and saturation.

You’ll explore sport commercialisation through broadcast, sponsorship and branding arrangements and cover the management of digital media, exploring the role it has to play in sports marketing. You’ll also look at how to measure marketing campaign effectiveness using market research techniques and digital analytics.

**How will I be taught and assessed?**
You’ll be taught via lectures, interactive seminars, workshops, small group activities and classroom debates. Every stage of the programme is also supported by e-learning material.

You’ll be assessed mostly through coursework and ‘real-world’ sport business activities like designing, implementing and evaluating marketing solutions. Here, you’ll focus on activities such as applying for funding, appraising financial performance and preparing marketing strategies.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£14,250
per year
International
£14,250
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Buckinghamshire New University

Department:

School of Human and Social Sciences

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

80%
high
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

80%
Staff make the subject interesting
90%
Staff are good at explaining things
90%
Ideas and concepts are explored in-depth
100%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

70%
Library resources
60%
IT resources
78%
Course specific equipment and facilities
70%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

82%
UK students
18%
International students
50%
Male students
50%
Female students
75%
2:1 or above
26%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
97%
med
Employed or in further education
66%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

57%
Sales, marketing and related associate professionals
8%
Public services and other associate professionals
5%
Managers and proprietors in other services

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£23k

£23k

£27k

£27k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
University of Huddersfield
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Nearby University
University of Bedfordshire
Advertising and Marketing Communications with Professional Practice Year
Bachelor of Arts (with Honours) - BA (Hons)
1.0 year | Sandwich | 2022
Lower entry requirements
Buckinghamshire New University
Marketing (with Foundation Year)
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Sandwich | 2022
Same University
Buckinghamshire New University
Sport Marketing with Foundation Year
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Sandwich | 2022

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here