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Cardiff Metropolitan University

UCAS Code: N502 | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements

Grade combinations totalling 112 points considered with a minimum CCC

Pass the Access to HE Diploma with 45 credits at level 3 to reach a minimum of 112 points, grade combinations accepted

GCSE/National 4/National 5

Five GCSEs at grade C or above/grade 4 or above to include English Language and Maths. For Welsh applicants we will accept either GCSE Mathematics or Mathematics-Numeracy. Five Scottish National 5 subjects at grade C or above to include English Language and Maths.

A minimum tariff of 112 to include 2 x H5

112 points with a minimum of two H2 grades. Minimum grade H4 considered within points

OCR Cambridge Technical Diploma

D*D*

OCR Cambridge Technical Extended Diploma

DMM

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

Grade combinations totalling 112 points considered with a minimum DD

T Level

M

UCAS Tariff

112

112 points to include minimum CCC

Welsh Advanced Skills Baccalaureate considered as the third subject

Advanced Skills Challenge Certificate considered as the third A level

About this course

Course option

3years

Full-time | 2025

Subject

Marketing

Developed with and accredited by the Chartered Institute of Marketing (CIM), our BA (Hons) Advertising and Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum.

Our CIM ‘Accredited Degree’ status also provides you with the opportunity to gain exemptions from CIM Certificate and Diploma in Professional and Digital Marketing qualifications.

Designed to develop creative advertising strategists, our degree focuses on creative ideation techniques to generate innovative advertising solutions, data-driven decision-making and ethical advertising practices.

Learn how to navigate the ever-evolving landscape of advertising and marketing – understand consumer behaviour, develop expertise in digital advertising and strategic communication and learn to think creatively and adopt the latest tools in modern integrated B2B and B2C advertising campaigns.

We’ll equip you with the adaptability and critical thinking skills needed for senior management roles within the advertising and marketing industry, ensuring you are industry ready. Get hands-on with specialist industry software and put theory into practice during your Advertising in Practice module in your second year.

Our lecturers, who are both research-active and industry-experienced, will teach you the essential skills you need for the workplace after graduation.

You will have the opportunity to join our ‘Met Marketers’ society and CIM Student chapter to engage in creative and entrepreneurial activities. Take on the global CIM The Pitch competition and tackle a real-life marketing challenge set by a leading charity, where top finalists get the chance to pitch their ideas directly to the client.

You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist advertising expertise and real-world experience to stand out in the graduate job market.

We offer this degree with two study options. You can choose three years full-time or four years full-time which would include a one-year industry placement between years two and three that will give you hands-on experience in a real-life working environment. This year in industry gives you practical skills that many employers seek, giving you a competitive edge upon graduation.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£16,000
per year
International
£16,000
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni

Course location:

Cardiff Met - Llandaff

Department:

Business Studies

Read full university profile

What students say

We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

74%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

73%
Staff make the subject interesting
78%
Staff are good at explaining things
75%
Ideas and concepts are explored in-depth
69%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

66%
Library resources
78%
IT resources
70%
Course specific equipment and facilities
58%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

94%
UK students
6%
International students
33%
Male students
67%
Female students
75%
2:1 or above
8%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,500
med
Average annual salary
93%
med
Employed or in further education

Top job areas of graduates

39%
Sales, marketing and related associate professionals
22%
Other elementary services occupations
13%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£23k

£23k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here