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Cardiff Metropolitan University

UCAS Code: M40F | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements

Grade combinations totalling 32 points considered with a minimum grade C from at least 1 A-level or equivalent

Successful completion of the Access to HE Diploma with 45 credits at level 3

GCSE/National 4/National 5

GCSEs (Grades A-C) including English Language and Mathematics or Mathematics - Numeracy at grade C / grade 4 or above. Scottish National 5 subjects at grade C or above to include English Language and Maths.

International Baccalaureate Diploma Programme

24

32 points from Higher Level, minimum H4 considered

OCR Cambridge Technical Diploma

PP

OCR Cambridge Technical Extended Diploma

PPP

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

PPP

Grade combinations totalling 32 points considered to include a combination of Highers and Advanced Highers.

UCAS Tariff

32

32 UCAS tariff points from at least 1 A level or equivalent

Grade combinations totalling 32 points considered with at least 1 A-level. Welsh Baccalaureate - Advanced Skills Challenge Certificate considered as second subject.

About this course

Course option

4years

Full-time including foundation year | 2025

Subjects

Business and management

Marketing

This is a four-year programme that includes a year of foundational study and leads directly into the degree course. Our foundation year offers the chance to strengthen your skills, knowledge and confidence, before you advance to stage one of your honours degree.

Our BA (Hons) Business and Management (Marketing) degree takes an interdisciplinary approach, blending business and management knowledge with the essential skills needed to succeed as a resilient, impactful and adaptable manager.

It encourages you to develop critical perspectives and build a professional and responsible mindset, whilst strengthening leadership and team working skills that will increase your appreciation of the roles managers undertake.

Embrace your entrepreneurial and intrapreneurial spirit to successfully navigate the evolving business landscape across various sectors – private, public, or third sector within organisations, or launching your own enterprise.

The degree is taught from a global perspective through a curriculum that reflects the realities of international markets. Sustainability, corporate social responsibility and ethical decision-making are embedded throughout.

As well as the opportunity to gain valuable real-world experience through an experiential work or volunteering module in the second year, we also offer an internship year in industry between year two and the final year. Past internships have included Deloitte, Admiral and the Wales Cyber Resilience Centre.

We offer this degree with two study options. You can choose four years full-time or five years full-time which would include a one-year industry placement before your final year that will give you hands-on experience in a real-life working environment. This year in industry gives you practical skills that many employers seek, giving you a competitive edge upon graduation.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£16,000
per year
International
£16,000
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni

Course location:

Cardiff Met - Llandaff

Department:

Cardiff School of Management

Read full university profile

What students say

We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

74%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business and management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

68%
UK students
32%
International students
61%
Male students
39%
Female students
50%
2:1 or above
28%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
D

Marketing

Teaching and learning

73%
Staff make the subject interesting
78%
Staff are good at explaining things
75%
Ideas and concepts are explored in-depth
69%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

66%
Library resources
78%
IT resources
70%
Course specific equipment and facilities
58%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

94%
UK students
6%
International students
33%
Male students
67%
Female students
75%
2:1 or above
8%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management (non-specific)

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,500
med
Average annual salary
96%
med
Employed or in further education

Top job areas of graduates

24%
Sales, marketing and related associate professionals
8%
Other elementary services occupations
7%
Business, finance and related associate professionals

As only a small number of students take courses in this subject area, there isn't much information on what graduates do when they finish, so bear that in mind when you review any stats. Management, finance and business roles are common, but it's a good idea to ask tutors what previous graduates taking specific courses went on to do when you're at an open day.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,500
med
Average annual salary
93%
med
Employed or in further education

Top job areas of graduates

39%
Sales, marketing and related associate professionals
22%
Other elementary services occupations
13%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management (non-specific)

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£23k

£23k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£23k

£23k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
place
University of Chester | Chester
Business Management and Marketing
BA (Hons) 3 Years Full-time including foundation year 2025
UCAS Points: 112
Same University
place
Cardiff Metropolitan University | Cardiff
Business and Management (Marketing)
BA (Hons) 3 Years Full-time including foundation year 2025
UCAS Points: 112

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here