Fashion Marketing Management (with Foundation Year)
Cardiff Metropolitan University
UCAS Code: 72BF | Bachelor of Arts (with Honours) - BA (Hons)
Cardiff Metropolitan University
UCAS Code: 72BF | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
Grade combinations totalling 32 points considered with a minimum grade C from at least 1 A-level or equivalent
Successful completion of the Access to HE Diploma with 45 credits at level 3
GCSE/National 4/National 5
GCSEs (Grades A-C) including English Language and Mathematics or Mathematics - Numeracy at grade C / grade 4 or above. Scottish National 5 subjects at grade C or above to include English Language and Maths.
International Baccalaureate Diploma Programme
32 points from Higher Level, minimum H4 considered
OCR Cambridge Technical Diploma
OCR Cambridge Technical Extended Diploma
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Grade combinations totalling 32 points considered to include a combination of Highers and Advanced Highers.
UCAS Tariff
32 UCAS tariff points from at least 1 A level or equivalent
Grade combinations totalling 32 points considered with at least 1 A-level. Welsh Baccalaureate - Advanced Skills Challenge Certificate considered as second subject.
About this course
This is a four-year programme that includes a year of foundational study and leads directly into the degree course. Our foundation year offers the chance to strengthen your skills, knowledge and confidence, before you advance to stage one of your honours degree.
Our BA (Hons) Fashion Marketing Management degree is where creativity meets business, combining fashion, marketing, and management to prepare you for a range of leadership roles in the fashion industry.
With a mix of academic theory and real-world industry exposure, you’ll learn how the fashion industry really works, gaining the skills to make brands stand out and create trends everyone wants to follow. Become the next marketing mastermind behind the campaigns that shape the global fashion scene.
Developed with and accredited by the Chartered Institute of Marketing (CIM), our industry-aligned curriculum ensures you’re on the cutting edge of industry knowledge and practical skills. Our CIM ‘Accredited Degree’ status also provides you with the opportunity to gain exemptions from CIM Certificate and Diploma in Professional and Digital Marketing qualifications.
In the world of global fashion, brand and marketing managers need to understand different cultures, international markets, and the best ways to launch and grow brands worldwide. You'll work on globally relevant projects, with opportunities to jet off for study trips or exchange visits.
You’ll understand what makes fashion consumers tick, master the art of strategic brand management, and navigate the ever-evolving multi-channel landscape of international fashion marketing. Plus, you’ll explore fashion media and creative direction, grasp the essentials of fashion buying, and learn how to connect with fashion customers through both digital and traditional methods.
Get hands-on with specialist industry software and put theory into practice during your Fashion Marketing in Practice module in your second year. Spending a year in industry after completing your second year is also an option to kick-start your career. Past placements include Dior, Michael Kors (Shanghai) and Boohoo.
Our lecturers, who are both research-active and industry-experienced, will teach you the key skills you need for the workplace after graduation.
By understanding the ethical issues facing the fashion industry, you’ll emerge as a strategic and responsible fashion marketer, equipped with the creative expertise and visual skills to craft impactful marketing campaigns and shape the future of fashion.
We offer this degree with two study options. You can choose four years full-time or five years full-time which would include a one-year industry placement before your final year that will give you hands-on experience in a real-life working environment. This year in industry gives you practical skills that many employers seek, giving you a competitive edge upon graduation.
Tuition fees
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The Uni
Cardiff Met - Llandaff
Cardiff School of Management
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Design studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Design studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£23k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Design studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£14k
£18k
£20k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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