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Bachelor of Arts (with Honours) - BA (Hons)
Fashion Marketing Management (with Foundation Year)
Cardiff Metropolitan University
Entry requirements
Here's what you will need to get a place on the Fashion Marketing Management (with Foundation Year) course at Cardiff Metropolitan University.
Select a qualification to see required grades
A level
Grade combinations totalling 32 points considered with a minimum grade C from at least 1 A-level or equivalent
Course summary
What this course is about
UCAS code: 72BF
Here's what Cardiff Metropolitan University says about its Fashion Marketing Management (with Foundation Year) course.
This is a four-year programme that includes a year of foundational study and leads directly into the degree course. Our foundation year offers the chance to strengthen your skills, knowledge and confidence, before you advance to stage one of your honours degree.
Our BA (Hons) Fashion Marketing Management degree is where creativity meets business, combining fashion, marketing, and management to prepare you for a range of leadership roles in the fashion industry.
With a mix of academic theory and real-world industry exposure, you’ll learn how the fashion industry really works, gaining the skills to make brands stand out and create trends everyone wants to follow. Become the next marketing mastermind behind the campaigns that shape the global fashion scene.
Developed with and accredited by the Chartered Institute of Marketing (CIM), our industry-aligned curriculum ensures you’re on the cutting edge of industry knowledge and practical skills. Our CIM ‘Accredited Degree’ status also provides you with the opportunity to gain exemptions from CIM Certificate and Diploma in Professional and Digital Marketing qualifications.
In the world of global fashion, brand and marketing managers need to understand different cultures, international markets, and the best ways to launch and grow brands worldwide. You'll work on globally relevant projects, with opportunities to jet off for study trips or exchange visits.
You’ll understand what makes fashion consumers tick, master the art of strategic brand management, and navigate the ever-evolving multi-channel landscape of international fashion marketing. Plus, you’ll explore fashion media and creative direction, grasp the essentials of fashion buying, and learn how to connect with fashion customers through both digital and traditional methods.
Get hands-on with specialist industry software and put theory into practice during your Fashion Marketing in Practice module in your second year. Spending a year in industry after completing your second year is also an option to kick-start your career. Past placements include Dior, Michael Kors (Shanghai) and Boohoo.
Our lecturers, who are both research-active and industry-experienced, will teach you the key skills you need for the workplace after graduation.
By understanding the ethical issues facing the fashion industry, you’ll emerge as a strategic and responsible fashion marketer, equipped with the creative expertise and visual skills to craft impactful marketing campaigns and shape the future of fashion.
We offer this degree with two study options. You can choose four years full-time or five years full-time which would include a one-year industry placement before your final year that will give you hands-on experience in a real-life working environment. This year in industry gives you practical skills that many employers seek, giving you a competitive edge upon graduation.
Source: Cardiff Metropolitan University
Course details
Qualification
Bachelor of Arts (with Honours) - BA (Hons)
Department
Cardiff School of Management
Location
Cardiff Met - Llandaff | Cardiff
Duration
4 Years
Study mode
Full-time including foundation year
Subjects
• Fashion
• Marketing
Start date
21 September 2026
Application deadline
14 January 2026
Cardiff Metropolitan University reviews
Showing 54 reviews
2nd year student
The Student Union has always been active, trying to organise events in which all students can participate.
1 year ago
2nd year student
It is a great university and city for students who like to party, but if you don't, it can be a little difficult and lonely to find other things to do.
1 year ago
2nd year student
The university is great at acknowledging financial difficulties with a variety of support available. For example, free breakfast. In addition, the university offers a Met-Rider Bus Pass, which is u00a3200 for the year, which helps to save a lot of money. But this year they offered it for u00a3100 to...
1 year ago
2nd year student
There is a great amount of support available at the university. It is just up to you to go and apply for it and take the opportunities available.
1 year ago
2nd year student
University accommodation is excellent but is only available for the first year. There are wardens available 24 hours a day if there is anything you may need in an emergency and cleaners who come once a week. The libraries are okay. They are quite small, but there are plenty of places outside the lib...
1 year ago
2nd year student
I feel it is a very unique course that you are unlikely to find at another university. If you aspire to work and support those with special needs or vulnerable backgrounds, it's a great course that allows you in the second year to explore topic areas more in your internet areas.
1 year ago
National Student Survey (NSS) scores
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
The Fashion Marketing Management (with Foundation Year) course at Cardiff Metropolitan University features content from more than one subject area. Using the options below, you can see ratings from students who took courses in each of these subject areas at this uni
Select an option to see a detailed breakdown
Teaching on my course
80%
med
Teaching on my course
80%
med
How often does your course challenge you to achieve your best work?
85%
med
How good are teaching staff at explaining things?
83%
low
How often do teaching staff make the subject engaging?
85%
med
How often is the course intellectually stimulating?
67%
low
Learning opportunities
79%
low
Learning opportunities
79%
low
To what extent have you had the chance to bring together information and ideas from different topics?
77%
low
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
83%
med
How well has your course developed your knowledge and skills that you think you will need for your future?
76%
med
To what extent have you had the chance to explore ideas and concepts in depth?
80%
med
To what extent does your course have the right balance of directed and independent study?
76%
med
Assessment and feedback
73%
low
Assessment and feedback
73%
low
How well have assessments allowed you to demonstrate what you have learned?
82%
low
How fair has the marking and assessment been on your course?
72%
low
How often does feedback help you to improve your work?
64%
low
How often have you received assessment feedback on time?
86%
med
How clear were the marking criteria used to assess your work?
61%
low
Academic support
74%
low
Academic support
74%
low
How easy was it to contact teaching staff when you needed to?
76%
low
How well have teaching staff supported your learning?
73%
low
Organisation and management
70%
low
Organisation and management
70%
low
How well were any changes to teaching on your course communicated?
69%
low
How well organised is your course?
70%
low
Learning resources
84%
low
Learning resources
84%
low
How well have the IT resources and facilities supported your learning?
80%
low
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
85%
low
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
86%
med
Student voice
61%
low
Student voice
61%
low
How clear is it that students' feedback on the course is acted on?
50%
low
To what extent do you get the right opportunities to give feedback on your course?
67%
low
To what extent are students' opinions about the course valued by staff?
65%
low
How well does the students' union (association or guild) represent students' academic interests?
72%
med
Other NSS questions
Other NSS questions
Overall, I am satisfied with the quality of the course.
70%
low
How well communicated was information about your university/college's mental wellbeing support services?
73%
low
Select an option to see a detailed breakdown
Teaching on my course
87%
med
Teaching on my course
87%
med
How often does your course challenge you to achieve your best work?
91%
med
How good are teaching staff at explaining things?
91%
med
How often do teaching staff make the subject engaging?
84%
med
How often is the course intellectually stimulating?
83%
med
Learning opportunities
84%
med
Learning opportunities
84%
med
To what extent have you had the chance to bring together information and ideas from different topics?
89%
med
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
80%
med
How well has your course developed your knowledge and skills that you think you will need for your future?
81%
med
To what extent have you had the chance to explore ideas and concepts in depth?
90%
med
To what extent does your course have the right balance of directed and independent study?
78%
med
Assessment and feedback
89%
high
Assessment and feedback
89%
high
How well have assessments allowed you to demonstrate what you have learned?
94%
high
How fair has the marking and assessment been on your course?
88%
med
How often does feedback help you to improve your work?
88%
med
How often have you received assessment feedback on time?
95%
high
How clear were the marking criteria used to assess your work?
81%
med
Academic support
86%
med
Academic support
86%
med
How easy was it to contact teaching staff when you needed to?
86%
med
How well have teaching staff supported your learning?
87%
med
Organisation and management
72%
med
Organisation and management
72%
med
How well were any changes to teaching on your course communicated?
72%
low
How well organised is your course?
72%
med
Learning resources
90%
high
Learning resources
90%
high
How well have the IT resources and facilities supported your learning?
86%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
98%
high
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
86%
med
Student voice
79%
med
Student voice
79%
med
How clear is it that students' feedback on the course is acted on?
68%
med
To what extent do you get the right opportunities to give feedback on your course?
88%
high
To what extent are students' opinions about the course valued by staff?
80%
med
How well does the students' union (association or guild) represent students' academic interests?
73%
med
Other NSS questions
Other NSS questions
Overall, I am satisfied with the quality of the course.
76%
med
How well communicated was information about your university/college's mental wellbeing support services?
80%
med
Student information
The Fashion Marketing Management (with Foundation Year) course at Cardiff Metropolitan University features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.
| Most popular A-levels studied | ||||||
|---|---|---|---|---|---|---|
| Subject | Grade | |||||
| Fine Art | B | |||||
| Photography | B | |||||
| Textiles | A | |||||
| Graphics | B | |||||
| Art and Design | B | |||||
| Most popular A-levels studied | ||||||
|---|---|---|---|---|---|---|
| Subject | Grade | |||||
| Business Studies | B | |||||
| Psychology | C | |||||
| Sociology | B | |||||
| Media Studies | B | |||||
| English Language and Literature | C | |||||
Graduate prospects
What graduates do next
The Fashion Marketing Management (with Foundation Year) course includes content from more than one subject area. Choose an option below for information about Cardiff Metropolitan University graduates across each of those subject areas.
Graduate statistics
54%
In a job where degree was essential or beneficial
87%
In work, study or other activity
55%
Say it fits with future plans
45%
Are utilising studies
Top job areas
12%
Design occupations
10%
Elementary occupations
10%
Sales occupations
8%
Science, engineering and technology associate professionals
Graduate statistics
58%
In a job where degree was essential or beneficial
89%
In work, study or other activity
50%
Say it fits with future plans
55%
Are utilising studies
Top job areas
18%
Design occupations
10%
Sales occupations
10%
Web and Multimedia Design Professionals
9%
Elementary occupations
Graduate statistics percentages are determined 15 months after a student graduates
Earnings after graduation
The Fashion Marketing Management (with Foundation Year) course includes content from more than one subject area. Choose an option below for Cardiff Metropolitan University graduate earnings across each of those subject areas.
Earnings
£22.3k
First year after graduation
£25.6k
Third year after graduation
£29.7k
Fifth year after graduation
Earnings
£19.5k
First year after graduation
£21.2k
Third year after graduation
£23.5k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Fashion Marketing Management (with Foundation Year).
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about Cardiff Metropolitan University on The Student Room.
Cardiff Metropolitan University open days
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Universities will list upcoming open days on their websites. Most will also have virtual open days; these are a great alternative if you really can't get there in person. For tips on preparing for open days, check the advice section here on The Uni Guide.
