Business Administration
Coventry University
UCAS Code: N250 | Bachelor of Business Administration (with Honours) - BBA (Hons)
Entry requirements
A level
Specific A Level subjects not required
Access to HE Diploma
Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.
GCSE/National 4/National 5
5 GCSEs at grade 4 / C or above to include English and Mathematics.
International Baccalaureate Diploma Programme
Specific IB subjects not required.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Specific BTEC subjects not required.
Scottish Higher
UCAS Tariff
[1] 4 qualifications for tariff points allowed [2] May also include AS level and EPQ [3] Specific subject not required
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
This course focuses on the application of theory to real business situations, allowing you to explore contemporary business thought and practice, and develop an all-round business skillset.
This Bachelor in Business Administration (BBA) course aims to deliver teaching and learning which is active, applied, social and inclusive in approach. Modules are global in nature and make use of case studies that broaden your understanding of the theoretical and practical aspects of business administration.
**Key Course Benefits**
* Develop a solid foundation in all the key components of business administration, management, and organisation within a global context.
* Explore and enhance your understanding of the key functional aspects of business administration, including accounting, people management, data analytics, marketing, project management, and strategic planning.
* Study supply chain management in a global context; thus, gaining relevant knowledge and skills, and consequently enhancing your employability.
* Learn from experienced professionals about cutting-edge business technologies and practices*.
* Explore a range of relevant and contemporary business concepts and technologies, such as Disruptive Technologies, Data Analytics, Ideation and Entrepreneurship.
*see website for details
Modules
**Year One**
This course has a common first year which enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.
If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).
Common first year courses
Business Management BA (Hons)
International Business Management BSc (Hons)
Enterprise and Entrepreneurship BA (Hons)
Advertising and Digital Marketing BA (Hons)
Business and Human Resource Management BA (Hons)
Business and Marketing BA (Hons)
Event Management BA (Hons)
Marketing BA (Hons)
Sport Management BA (Hons)
Year One Modules
Entrepreneurial Thinking
Entrepreneurial Ideation
Foundations of Management
Marketing, Digital and Social Media
Business Decision-Making using Data Analysis
Organisational Behaviour
Year Two
In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your:
Technical skills – digital fluency, backed with the right academic knowledge
Study skills – to be an adaptive, independent and proactive learner
Professional skills – to have the behaviour and abilities to succeed in your career
Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen
Year 2 Modules
Innovation in Practice
Principles of Business Accounting
Managing People in a Global Context
Designing a Research Proposal
Exploring Strategy
Supply Chain Management
Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.
If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.
Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student.
Final Year
Year three aims to prepare you for professional practice or higher education by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website.
*For further information please check the course page on the Coventry University website
Assessment methods
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
Phase tests
Essays
Group work
Presentations
Reports
Projects
Coursework
Exams
Individual Assignments
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Coventry University
School of Strategy and Leadership
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Business studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Business studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£21k
£26k
£29k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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