Business and Marketing

UCAS code: NNF5

Here's what Coventry University says about its Business and Marketing course.

This course focuses on developing your expertise in broader based business management and the more specific function of marketing, which focuses on the key theories and practices across global multi-national organisations, national public and private sectors, SMEs, non-profit, NGOs and charities.

The BA (Hons) Business and Marketing course aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications. This course aims to:

• Give you the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way.

• Develop a solid understanding of business analysis, marketing planning and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.

• Hone a broad range of practical and transferrable skills – creative, analytical, inter-personal and communications.

Key Course Benefits

• Real world applications - A distinctive feature of this course is the focus onreal-worldd engagement and authentic assessments in a range of business and marketing situations. You wil have the opportunity to work on live projects and case studies from local and international organisations and will also participate in Collaborative Online International Learning (COIL) projects. Your business skills are further developed s through simulation games, role-play activities, and scenario-based learning by putting theory into practice.

• Highly flexible and transferable course options - This course is part of a suite of Marketing courses that share a common first year, this enables you to gain a broad understanding of business and management concepts and practice before continuingyourr chosen specialism.

• DigiComm Lab - Access our DigiComm Lab supports and develops your digital literacy skills through using industry standard marketing platforms and software.

• Prepare for your future - Prepare for a future career in business and marketing with a work placement2. Past students have secured placements at IBM, L’Oreal, Rolls Royce and Warner Brothers.

• Real-world insights and Professional Network Development - Experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips.

Accreditation and Professional Recognition

Chartered Institute of Marketing (CIM) Graduate Gateway Programme This course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.

This course has a common first year?

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first-year courses

Advertising and Digital Marketing BA (Hons) Business Administration BA (Hons) Business and Human Resource Management BA (Hons) Business Management BA (Hons) Enterprise and Entrepreneurship BA (Hons) Event Management BA (Hons) International Business Management BSc (Hons) Marketing BA (Hons) Sport Management BA (Hons)

Year One In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.

Year Two In year two, you will continue to develop the skills and knowledge you’ve learned. We do this by embedding the following four principles into the curriculum and developing your:??

Technical skills – digital fluency, backed with the right academic knowledge Study skills – to be an adaptive, independent and proactive learner Professional skills – to have the behaviour and abilities to succeed in your career Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen

Year Two Modules Integrated Marketing Communications Consumer Behaviour Marketing Insight Value Through Innovation Business-to-Business Marketing Designing a Research Proposal

Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement editsyear, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Final Year Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information please check the course page on the Coventry University website

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Exams Individual Assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.