Digital Marketing and Analytics (with foundation year)

UCAS code: N5DF

Here's what Coventry University says about its Digital Marketing and Analytics (with foundation year) course.

Foundation year Become a future-ready digital marketer equipped to design and develop impactful, insight-driven, strategic and innovative digital marketing campaigns.

Degree This course combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns.

Course content has been designed to reflect current industry needs and includes opportunities to:

• develop knowledge of digital strategy, Big Data, AI and brand storytelling

• explore how to create marketing campaigns across digital platforms, with a focus on ethics and sustainability

• work on industry-informed projects and use marketing tools commonly found in professional settings.

Why you should study this course

Foundation year Supports you to gain the academic skills required for degree-level study.Provides a grounding in key areas of business and management.

Degree As a student on this course, you will have the opportunity to:

• develop hands-on skills through applied modules and project work exploring digital marketing strategy, campaign planning and consultancy-style tasks inspired by aspects of industry practice

• use a range of digital tools and platforms, including select AI-based technologies, to support your understanding of data-informed marketing

• explore how sustainability and social responsibility influence marketing, and learn how to create campaigns with purpose and accountability that leave a positive impact on society

• build a portfolio through coursework projects that may include brand storytelling, campaign planning and data analysis, helping you showcase your skills and progress to future employers

• focus on career development, with access to guidance and resources from the university’s careers and employability services.

For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

In the foundation year, the modules are: · Business Communications - 30 Credits · Management Skills - 30 Credits · Marketing for Business - 30 Credits · Global Business - 30 Credits

During the degree part of the course, the modules are: Year 1: Business Economics - 30 Credits International Business Environment - 30 Credits Marketing Essentials - 30 Credits Digital Technology and Business Decision Making - 30 Credits

Year 2: Research Methods and Applications - 30 Credits Digital Consumer Insights and Big Data - 30 Credits Strategic Marketing Management - 30 Credits Brand Voice and Digital Storytelling - 30 Credits

Placement year: There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final years of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Final year: Applied Business Project - 30 Credits Data-Driven Marketing and Analytics - 30 Credits AI-Powered Marketing and the Future of Work - 30 Credits Digital Marketing for a Sustainable Future - 30 Credits

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

• Formal examinations
• Phase tests
• Essays
• Group work
• Presentations
• Reports
• Projects
• Coursework
• Exams
• Individual Assignments.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.