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Bachelor of Science (with Honours) - BSc (Hons)
Digital Marketing and Analytics (with foundation year)
Coventry University
Entry requirements
Here's what you will need to get a place on the Digital Marketing and Analytics (with foundation year) course at Coventry University.
We're still busy gathering entry requirements for Digital Marketing and Analytics (with foundation year) at Coventry University. Look out for more info soon.
Tuition fees
| Location | Fees |
|---|---|
| England | £5,760 per year (provisional) |
| Scotland | £5,760 per year (provisional) |
| Wales | £5,760 per year (provisional) |
| Northern Ireland | £5,760 per year (provisional) |
| Channel Islands | £5,760 per year (provisional) |
| Republic of Ireland | £5,760 per year (provisional) |
Course summary
What this course is about
UCAS code: N5DF
Here's what Coventry University says about its Digital Marketing and Analytics (with foundation year) course.
Foundation year Become a future-ready digital marketer equipped to design and develop impactful, insight-driven, strategic and innovative digital marketing campaigns.
Degree This course combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns.
Course content has been designed to reflect current industry needs and includes opportunities to:
-
develop knowledge of digital strategy, Big Data, AI and brand storytelling
-
explore how to create marketing campaigns across digital platforms, with a focus on ethics and sustainability
-
work on industry-informed projects and use marketing tools commonly found in professional settings.
Why you should study this course
Foundation year Supports you to gain the academic skills required for degree-level study.Provides a grounding in key areas of business and management.
Degree As a student on this course, you will have the opportunity to:
-
develop hands-on skills through applied modules and project work exploring digital marketing strategy, campaign planning and consultancy-style tasks inspired by aspects of industry practice
-
use a range of digital tools and platforms, including select AI-based technologies, to support your understanding of data-informed marketing
-
explore how sustainability and social responsibility influence marketing, and learn how to create campaigns with purpose and accountability that leave a positive impact on society
-
build a portfolio through coursework projects that may include brand storytelling, campaign planning and data analysis, helping you showcase your skills and progress to future employers
-
focus on career development, with access to guidance and resources from the university’s careers and employability services.
For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.
Source: Coventry University
Course details
There are a few options in how you might study Digital Marketing and Analytics (with foundation year) at Coventry University.
Check the
2 course options available.
Qualification
Bachelor of Science (with Honours) - BSc (Hons)
Department
Coventry University London
Location
CU London (Greenwich) | Greenwich
Duration
4 Years
Study mode
Full-time
Subjects
• Marketing
Start date
November 2026
Application deadline
14 January 2026
The modules you will study
In the foundation year, the modules are: · Business Communications - 30 Credits · Management Skills - 30 Credits · Marketing for Business - 30 Credits · Global Business - 30 Credits
During the degree part of the course, the modules are: Year 1: Business Economics - 30 Credits International Business Environment - 30 Credits Marketing Essentials - 30 Credits Digital Technology and Business Decision Making - 30 Credits
Year 2: Research Methods and Applications - 30 Credits Digital Consumer Insights and Big Data - 30 Credits Strategic Marketing Management - 30 Credits Brand Voice and Digital Storytelling - 30 Credits
Placement year: There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final years of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.
Final year: Applied Business Project - 30 Credits Data-Driven Marketing and Analytics - 30 Credits AI-Powered Marketing and the Future of Work - 30 Credits Digital Marketing for a Sustainable Future - 30 Credits
How you will be assessed
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
- Formal examinations
- Phase tests
- Essays
- Group work
- Presentations
- Reports
- Projects
- Coursework
- Exams
- Individual Assignments.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Coventry University reviews
Showing 160 reviews
3rd year
literally the biggest waste of time and money. all the good courses are full so good luck getting a place, all the arts courses are extremely underfunded and extremely politically charged. I've met multiple young people like me who have multiple jobs. wasted 36k, just get an apprenticeship
12 months ago
5th or higher year student
The student union is active but they are not very accommodating
1 year ago
5th or higher year student
The campus life is amazing . There are alot of events and activities that can be done.
1 year ago
5th or higher year student
The cost of living is not that high as most of this area is filled with students but the university fee is high
1 year ago
5th or higher year student
I recieved a lot of help from my lectures in the beginning and till now as they try to accommodate you as best as they can.
1 year ago
5th or higher year student
The facilities are amazing. The classes are well equipped and the library and hub is amazing.
1 year ago
National Student Survey (NSS) scores
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
Here you can see ratings from Coventry University students who took the Digital Marketing and Analytics (with foundation year) course - or another course in the same subject area.
Select an option to see a detailed breakdown
Teaching on my course
89%
high
Teaching on my course
89%
high
How often does your course challenge you to achieve your best work?
85%
med
How good are teaching staff at explaining things?
95%
med
How often do teaching staff make the subject engaging?
91%
high
How often is the course intellectually stimulating?
86%
high
Learning opportunities
87%
high
Learning opportunities
87%
high
To what extent have you had the chance to bring together information and ideas from different topics?
90%
med
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
89%
med
How well has your course developed your knowledge and skills that you think you will need for your future?
85%
med
To what extent have you had the chance to explore ideas and concepts in depth?
86%
med
To what extent does your course have the right balance of directed and independent study?
86%
med
Assessment and feedback
85%
med
Assessment and feedback
85%
med
How well have assessments allowed you to demonstrate what you have learned?
91%
high
How fair has the marking and assessment been on your course?
84%
med
How often does feedback help you to improve your work?
78%
med
How often have you received assessment feedback on time?
83%
med
How clear were the marking criteria used to assess your work?
86%
med
Academic support
89%
med
Academic support
89%
med
How easy was it to contact teaching staff when you needed to?
89%
med
How well have teaching staff supported your learning?
89%
med
Organisation and management
82%
med
Organisation and management
82%
med
How well were any changes to teaching on your course communicated?
82%
med
How well organised is your course?
83%
med
Learning resources
85%
low
Learning resources
85%
low
How well have the IT resources and facilities supported your learning?
77%
low
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
94%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
84%
low
Student voice
82%
med
Student voice
82%
med
How clear is it that students' feedback on the course is acted on?
77%
high
To what extent do you get the right opportunities to give feedback on your course?
87%
med
To what extent are students' opinions about the course valued by staff?
81%
med
How well does the students' union (association or guild) represent students' academic interests?
73%
med
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
91%
med
How well communicated was information about your university/college's mental wellbeing support services?
87%
high
Student information
See who's studying at Coventry University. These students are taking Digital Marketing and Analytics (with foundation year) or another course from the same subject area.
| Most popular A-levels studied | ||||||
|---|---|---|---|---|---|---|
| Subject | Grade | |||||
| Sociology | C | |||||
| Business Studies | D | |||||
| Media Studies | D | |||||
| Biology | D | |||||
| Economics | D | |||||
Graduate prospects
What graduates do next
Facts and figures about Coventry University graduates who took Digital Marketing and Analytics (with foundation year) - or another course in the same subject area.
Graduate statistics
70%
In a job where degree was essential or beneficial
85%
In work, study or other activity
60%
Say it fits with future plans
35%
Are utilising studies
Top job areas
50%
Business and public service associate professionals
10%
Administrative occupations
5%
Business, Research and Administrative Professionals
5%
Customer service occupations
Graduate statistics percentages are determined 15 months after a student graduates
Earnings after graduation
Earnings from Coventry University graduates who took Digital Marketing and Analytics (with foundation year) - or another course in the same subject area.
Earnings
£25.2k
First year after graduation
£28.1k
Third year after graduation
£32.5k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Digital Marketing and Analytics (with foundation year).
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about Coventry University on The Student Room.
Chat with Coventry University
We are a forward-looking, modern university with a proud tradition as a provider of high-quality education and a focus on applied research.
Our students benefit from state-of-the-art equipment and facilities in all academic disciplines including health, design and engineering laboratories, performing arts studios and computing centres. We have been chosen to host three national Centres of Excellence in Teaching and Learning which has enabled us to invest substantial sums of money in health, design and mathematics.
Our city-centre campus is continually developing and evolving, and we have plans for further investment in it over the next few years. We are a major presence in Coventry, which contributes to the city's friendly and vibrant atmosphere and also enables us to foster successful business partnerships.
Through our links with leading-edge businesses and organisations in the public and voluntary sectors, our students are able to access project and placement opportunities that enhance their employability on graduation.
Coventry University open days
Are you thinking of applying to this university?
Before you do, it's a good idea to go to an open day. You can have a good look around campus, getting a better idea of what it's like to study there. You'll meet current students and staff and get the chance to ask them questions.
Universities will list upcoming open days on their websites. Most will also have virtual open days; these are a great alternative if you really can't get there in person. For tips on preparing for open days, check the advice section here on The Uni Guide.
