Coventry University
UCAS Code: P479 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
Any subject.
The Access to HE Diploma. Plus GCSE English at grade 4 / C or above.
GCSE/National 4/National 5
5 GCSEs at grade 4 / C or above to include English.
International Baccalaureate Diploma Programme
Any subject.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Any subject.
Scottish Higher
UCAS Tariff
[1] 4 qualifications for tariff points allowed [2] May also include AS level and EPQ [3] Specific subject not required
You may also need to…
Present a portfolio
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
The Digital Media BA course focuses on creative production in the field of media using digital tools in 3D modelling, code as a creative medium, immersive technologies, and audio and video production among others. The course offers a space for students to experiment with a range of digital technologies, practices, processes, and theories.
* Coventry University is ranked 5th for Media and Film Studies, and joint 11th for Career Prospects in Media and Film Studies, by the Guardian University Guide 2024.
* Our responsive, creative curriculum allows students to address the rapid developments concerning the impact of new, emerging and future media technologies and broader changes to the media and networked communications landscape.
* Our project-led approach supports students in becoming adept with a range of critical and creative media equipment and interactive technologies to inform their practice and understanding.
* Students will benefit from a course that sees critical digital theory, immersive skills development, and professional practice as mutually exclusive, along with a university-wide commitment to collaborative learning and supporting sustainable global citizenship development.
**Key Course Benefits**
* Our course explores a mix of creative and technical skills and knowledge development through a range of modules that will take students through the entire software development workflow from concept to user testing.
* Free access to a wide range of high standard, professional media equipment via our Media Loan Service, with technicians who can support you and give advice and instructions for ease of use*.
* Past staff and students have a strong track record of collaborative applied projects with a wide range of industry organisations*.
* In the past students have had the opportunity to attend talks from expert guest speakers such as Andy Serkis (Lord of the Rings, Planet of the Apes, Venom: Let there be Carnage), Luke Richards, CEO & Creative Director, Black Cat Entertainment and Simon Wright, Director of Genesys Creators, Genesys (subject to availability).
*For further information please check the course page on the Coventry University website.
Modules
This course has a common first year.
The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.
If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).
*Modules:*
Hack Lab and Creative Play
Narrative and Storytelling
Skills Lab
From 2D to 3D
Developing Visual Skills
People, Pipelines and Production
Prototyping, Concept Development and Design
*Year Two*
In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your:
Technical skills - digital fluency, backed with the right academic knowledge
Study skills - to be an adaptive, independent and proactive learner
Professional skills - to have the behaviour and abilities to succeed in your career
Global awareness - the beliefs and abilities to be a resilient, confident and motivated global citizen
You will develop more advanced knowledge and skills to do with: how digital media impacts society, digital media formats and content creation, amongst others.
*Modules*
Beyond the Digital Revolution: Contexts
Transmedia Storytelling and Immersive Design
Digital Marketing and Content Creation
Hacking the Immersive Pipeline
Engaging in Professional Practice
Creative Collaboration
*Placement Year*
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.
If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.
*Final Year*
Your final year aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from year one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor.
You will have the opportunity to choose between two optional modules in your final year, ‘Immersive Production and Experimental Praxis’ and ‘Creative Application Design and Development’ to total 120 credits.
*Modules*
Politics and Failures of The Digital Revolution
Professional Digital Media Practice Portfolio
Research: Speculative Futures and Digital Histories
Immersive Production and Experimental Praxis
Creative Application Design and Development
Final Major Project
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content.
*For full module and course detail please check the course page on the Coventry University website.
Assessment methods
This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include
Practical or project work
Coursework
Essays
Presentations and posters
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Coventry University
School of Media and Performing Arts
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Media studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Media studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Media studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£17k
£22k
£21k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
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It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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