Event Management
Coventry University
UCAS Code: N821 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.
GCSE/National 4/National 5
5 GCSEs at grade 4 / C or above to include English and Mathematics.
International Baccalaureate Diploma Programme
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
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About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
Our links with industry could allow you to engage directly with companies like the Ricoh Arena, Coventry Blaze, the British Council, Bosch and SeaPines resort in South Carolina. You’ll have the opportunity to organise and attend real-life events, experiencing each stage and progress from the bidding process, design and costing to logistics, marketing, implementation and feedback with the client. Our students have run overseas activities for the British Council and have worked on major music concerts at the National Exhibition Centre (NEC), National Indoor Arena (NIA) and the Ricoh Arena. They’ve supported the World Cup Rugby Sevens and the London Organising Committee of the Olympic Games and Paralympic Games Ltd. (LOCOG).
**Key Course Benefits**
- Collaboration with the Students’ Union to promote and manage events on behalf of its many clubs and societies.
- Links with local, national and international event management companies, such as Eventsforce, Fargo and N200, providing opportunities for direct work experience, both paid and voluntary.
- Membership of the Association of Event Management Education (AEME), Chartered Association of Business Schools (CABS), European Foundation for Management Development (EFMD).
- Access to a range of industry visits and fieldtrips, which has previously included visits to well-known event venues and talks from events professionals at the Echo Arena, Cavern Club and St. Georges Hall in Liverpool, and Aviva Stadium and Croke Park in Dublin.
- Experienced teaching staff, with mix of academic and industry experience, including staff who have worked as operations managers in conference venues and luxury hotels, sports marketing companies and managing sport venues, as well as a committee member of the Association of Event Management Education (AEME).
Modules
**Your main study themes are:**
- **Live Event Management:** You will undertake real project management and event management experiences, focusing on group work, planning and execution of an innovative, creative or cultural event, as well as closure and evaluation of the project. You will put your event management knowledge and skills into action, taking appropriate decisions when choosing a viable event to execute, selecting an appropriate venue and promoting the event.
- **Event Business Management:** We cover the core principles and practices of management, but in the context of organising events. You gain a solid understanding of strategy, human resource management (HRM), economics and finance, all critically important when managing professional events.
- **Event Marketing:** Covers the principles of event marketing and specifically the application of service sector marketing to the event industry. You will gain an appreciation of the importance of customer satisfaction as a key feature of the marketing process, as well as critical success factors for success, such as market segmentation, the marketing mix and promotional strategies.
For more information about what you will study, please visit our website.
Tuition fees
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The Uni
Coventry University
School of Marketing and Management
What students say
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Top job areas of graduates
This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.
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Looking further ahead, below is a rough guide for what graduates went on to earn.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£21k
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£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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