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Coventry University

Event Management

UCAS Code: N821

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,B-B,B,C

The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

GCSE/National 4/National 5

5 GCSEs at grade 4 / C or above to include English and Mathematics.

International Baccalaureate Diploma Programme

29

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

UCAS Tariff

112-120

We've calculated how many Ucas points you'll need for this course.

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2021

Other options

4.0 years | Sandwich | 2021

Subject

Event management

Our links with industry could allow you to engage directly with companies like the Ricoh Arena, Coventry Blaze, the British Council, Bosch and SeaPines resort in South Carolina. You’ll have the opportunity to organise and attend real-life events, experiencing each stage and progress from the bidding process, design and costing to logistics, marketing, implementation and feedback with the client. Our students have run overseas activities for the British Council and have worked on major music concerts at the National Exhibition Centre (NEC), National Indoor Arena (NIA) and the Ricoh Arena. They’ve supported the World Cup Rugby Sevens and the London Organising Committee of the Olympic Games and Paralympic Games Ltd. (LOCOG).

**Key Course Benefits**

- Collaboration with the Students’ Union to promote and manage events on behalf of its many clubs and societies.

- Links with local, national and international event management companies, such as Eventsforce, Fargo and N200, providing opportunities for direct work experience, both paid and voluntary.

- Membership of the Association of Event Management Education (AEME), Chartered Association of Business Schools (CABS), European Foundation for Management Development (EFMD).

- Access to a range of industry visits and fieldtrips, which has previously included visits to well-known event venues and talks from events professionals at the Echo Arena, Cavern Club and St. Georges Hall in Liverpool, and Aviva Stadium and Croke Park in Dublin.

- Experienced teaching staff, with mix of academic and industry experience, including staff who have worked as operations managers in conference venues and luxury hotels, sports marketing companies and managing sport venues, as well as a committee member of the Association of Event Management Education (AEME).

Modules

**Your main study themes are:**

- **Live Event Management:** You will undertake real project management and event management experiences, focusing on group work, planning and execution of an innovative, creative or cultural event, as well as closure and evaluation of the project. You will put your event management knowledge and skills into action, taking appropriate decisions when choosing a viable event to execute, selecting an appropriate venue and promoting the event.

- **Event Business Management:** We cover the core principles and practices of management, but in the context of organising events. You gain a solid understanding of strategy, human resource management (HRM), economics and finance, all critically important when managing professional events.

- **Event Marketing:** Covers the principles of event marketing and specifically the application of service sector marketing to the event industry. You will gain an appreciation of the importance of customer satisfaction as a key feature of the marketing process, as well as critical success factors for success, such as market segmentation, the marketing mix and promotional strategies.

For more information about what you will study, please visit our website.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Coventry University

Department:

School of Marketing and Management

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

78%
med
Event management

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Event management

Teaching and learning

84%
Staff make the subject interesting
93%
Staff are good at explaining things
89%
Ideas and concepts are explored in-depth
83%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

89%
Library resources
91%
IT resources
91%
Course specific equipment and facilities
79%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

41%
UK students
59%
International students
18%
Male students
82%
Female students
70%
2:1 or above
1%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
A
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Event management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,000
med
Average annual salary
98%
high
Employed or in further education
52%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

20%
Sales, marketing and related associate professionals
16%
Business, finance and related associate professionals
9%
Food preparation and hospitality trades

This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Event management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£22k

£22k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here