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Entry requirements

A level


The Access to HE Diploma. Plus GCSE English at grade 4 / C or above.

GCSE/National 4/National 5

5 GCSEs at grade 4 / C or above to include English.

International Baccalaureate Diploma Programme


Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)


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About this course

This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option


Full-time | 2022

Other options

4.0 years | Sandwich | 2022



The Fashion course team at Coventry University has established an excellent reputation in their first 10 years setting up a University spin-out company (‘Future Armour’) and a social enterprise (ReFreshed UnLtd).

All senior Fashion academics, at the time, were awarded Senior Teaching Fellowships in 2015, and a current lecturer achieved fellowship recognition in 2016. The team have built extensive industry contacts which have resulted in successful student internships and awards and employment. ws.

**Key course benefits;**

* Option to study abroad with partner institutions in Milan, Barcelona, Paris, Tokyo, Stockholm, Amsterdam, Bologna and Liege.

* Participate in The Trend Boutique’s inspirational programme of seminars, lectures and conferences for students in the design and creative industries.

* Work on live industry-led projects with companies that in the past have included Claire’s, Sainsbury’s TU, Tatty Devine, Sales Gossip, George and Reebok.

* Strong links with local employers, for example, Pilot, Next, Sainsbury’s and George at Asda, as well as national employers such as LSN:Global, Trendstop, TopShop and international employers like Iris Van Herpen and The Theatre of Rome.

* The fashion area is fully stocked with a wide range of consumables (thread, fusing, zips, eyelets, trims etc.), a fabric store, fashion archive and a wide range of dress stands for the production of adult clothing, children’s wear, outsize and maternity.

* Support to enter national competitions including; the Clothes Show Live, Hand and Lock, Midlands Design Awards, Claire’s Accessories, George, The Worshipful Company of Glove Makers, The Broadweavers and Clothiers Association, The Coventry Mercers.

* Opportunities to exhibit your work at key events such as Clothes Show Live and internationally in China and Europe. All students have the opportunity to exhibit their work at all of the events that we do, however, work may be selected by ourselves and/or industry professionals, in order that we show work that is of an acceptable standard for exhibition.

* Access to three well equipped fashion workrooms, a fashion design studio, two shop window areas for visual merchandising, fabric library, storeroom and two laser-cutting rooms, which include industry-standard traditional machinery and highly specialist equipment, such as a digital printer, sublimation printer, vinyl cutter, millinery equipment, leather scriver, sonic welders, tape seamer, bullet moulder, computerised heat fusing machines and keyhole button holer.

* Apply for work placements with companies and designers such as: Iris Van Herpen, Richard Nicoll, Preen Studio, Lulu Liu, Trendstop, Vogue Australia, Oxfam and Tatty Devine, Seraphine, Comptoir Des Cottonnieres, Mary Katranzou, Sainsbury’s TU, The Future Laboratory, Calvin Klein, Natori New York, POP magazine, Arena Homme+ Magazine, WGSN, New Look, Topshop, Burberry, Boden, George, Peter Jensen, Injury Hong Kong, The Fashion and Textile Museum Bermondsey and J Model Management amongst others.


Your main study themes are:

**Fashion Studies** You will be introduced to the overall structure, organisation and calendar of the fashion industry, the cultural and historical influences that impact on fashion, the commercial constraints, opportunities within design and manufacture and the roles and responsibilities of designers within the context of ethical issues and specialist areas of the fashion market. As the course progresses, we will deepen your knowledge of the global fashion industry, researching the contemporary fashion industry and business practices, including how High Street and Fast Fashion operate within an international context. You will be expected to carry out comparative shop reports, research customer profiles and trends, future or in season depending on the brief. You will also investigate working conditions that prevail in the industry’s supply chains, issues surrounding raw materials, their production and manufacture of fashion products.

**Fashion Marketing and Promotion** We aim to develop your understanding of fashion marketing from the perspective of the designer, contemplating successful branding within the marketplace, brand values, target markets and customer profiles. We will investigate a range of marketing strategies and the role of branding in design, product development, together with the impact of trends on the fashion industry and trend forecasting.

**Fashion Design:** You will be encouraged to develop designs from an original concept through to final fashion products. Experiencing the entire fashion design process, you will respond to a brief, evidence visual and contextual research and develop a broad range of design ideas through directed enquiry. There will be an emphasis on the application of new technology and experimental construction techniques reflecting the ever-changing demands of the fashion industry.

**Fashion Communications** You will develop an understanding of the role of communication and the media in the fashion industry and how to communicate fashion concepts effectively, reflecting on contemporary fashion issues as portrayed in the media. We will explore a range of creative visual techniques through photography, illustration and technical drawing, developing skills using digital technology and an understanding of imagery, presentation, editing and layout. You will be expected to develop a digital voice relevant to the online fashion industry with the ability to communicate using visual and online concepts in a fashion context for a variety of audiences.

**Product Realisation** We aim to develop your awareness of professional standards of working practice within a fashion context. You will gain fundamental knowledge of traditional methods of design and manufacture, an understanding of fabrics, in terms of recognition and reference gathering, as well as their construction and uses. We will consider health and safety practice for machinery and workroom procedures, the terminology of the fashion workroom/studio and a range of traditional techniques, including pattern cutting, manufacture and workshop practice.

For more information about what you will study, please visit our website.

The Uni

Course location:

Coventry University


School of Art and Design

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What students say

We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

Staff make the subject interesting
Staff are good at explaining things
Ideas and concepts are explored in-depth
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

Library resources
IT resources
Course specific equipment and facilities
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

UK students
International students
Male students
Female students
2:1 or above
First year drop out rate

Most popular A-Levels studied (and grade achieved)


After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

Average annual salary
Employed or in further education
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Design occupations
Sales assistants and retail cashiers
Sales, marketing and related associate professionals

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Creative arts and design

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.







Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

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3.0 years | Full-time | 2022
Lower entry requirements
Sheffield Hallam University
Fashion Management and Communication with Foundation Year
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Nearby University
University of Derby
Fashion Styling and Communication
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Same University
Coventry University
International Fashion Business
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here