Coventry University
UCAS Code: N55B | Bachelor of Science (with Honours) - BSc (Hons)
Entry requirements
A level
Access to HE Diploma
The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and GCSE Mathematics at grade 4 / C or above.
GCSE/National 4/National 5
5 GCSEs at grade 4 / C or above to include English and Mathematics.
International Baccalaureate Diploma Programme
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
[1] 4 qualifications for tariff points allowed [2] May also include AS Level and EPQ [3] Specific subject not required
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research.
Upon graduation, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations, be equipped to contribute to the work of global brands and have a strong grasp of the importance of ethical behaviour in globalised marketing practice.
For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.
Modules
Year 1:
· Professional and Academic Skills
· Managing People in Professional Marketing Roles
· Principles of Marketing
· Using Business Data
· Global Business Environment
· Contemporary Digital Landscapes
Year 2:
· Consumer Behaviour
· Strategic Leadership
· Marketing Research
· Integrated Marketing Communications
· Marketing Operations and Logistics
· Strategic Brand Management
Placement year:
· UK Work Placement
· International Study/Work Placement
Final year:
· Contemporary Issues in Global Marketing Strategy
· Digital Marketing Disruptions
· Creativity and Innovation
· Placement Review and Report (for students undertaking a placement year)
· Marketing-Related Live Project (for students not undertaking a placement year)
· Dissertation
· Internship
· Marketing Simulation
Assessment methods
This course will be assessed using a variety of methods which vary depending upon the module.
Assessment methods may include:
Written reports
Formal examinations
Coursework
Individual assignments
Presentations
Pitches
Workplace Simulations
Group projects and portfolios
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Coventry University London
Coventry University London
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£21k
£26k
£29k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Course location and department:
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Teaching Excellence Framework (TEF):
We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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