International Digital Marketing (Top-Up)
Coventry University
UCAS Code: N551 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
GCSE/National 4/National 5
5 GCSEs at grade 4 / C or above to include English and Mathematics.
[1] 4 qualifications for tariff points allowed [2] May also include AS level and EPQ [3] Specific subject not required
About this course
The use of digital technology continues to impact the way companies look to reach and engage with their customers. By studying our International Digital Marketing BA (Hons) top-up course, you will be offered the opportunity to learn how international organisations are harnessing this change.
This course is aimed at students from outside the UK with a marketing background. The course aims to enable you to top-up your existing qualification to a Bachelor of Arts (Honours) degree, upon successful completion.
Studied full-time over one year, the course focuses on digital marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem-solving and language skills, while giving you the chance to deepen your understanding of digital marketing and its integration into wider business and marketing strategy.
Using real-life case studies and practical exercises (subject to availability), we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.
**Key benefits**
* You will have the opportunity to apply your marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.
* The course is distinctive in its use of our digital communications lab (DigiComm Lab)*. The lab is equipped with industry-relevant software which allows you to produce materials and digital artefacts for your assessments and portfolio.
* Develop your ability to apply and critically evaluate the theory and practice of digital marketing, advertising and social media domains.
* Equip yourself with the appropriate analytical skills to investigate digital marketing and broader business challenges and then develop appropriate solutions.
* Develop your critical awareness and understanding of contemporary digital marketing and marketing concepts and theories, as applied to modern international businesses.
*see website for details
Modules
Your studies will aim to further enhance your communication skills, marketing knowledge and more specific skills in digital marketing.
Modules:
International Digital Analytics
Career Development
Global Marketing
Enterprise and Entrepreneurship
Academic Presentations for Business
E-CRM and Strategy
Social Media and Online Reputation
Assessment methods
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
Formal examinations
Phase tests
Essays
Group work
Presentations
Reports
Projects
Coursework
Exams
Individual Assignments
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Coventry University
School of Marketing and Management
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
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Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
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Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£21k
£26k
£29k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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