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International Event and Hospitality Management (Top-Up)

Entry requirements


GCSE/National 4/National 5

5 GCSEs at grade 4 / C or above to include English and Mathematics.

[1] 4 qualifications for tariff points allowed [2] May also include AS level and EPQ [3] Specific subject not required

About this course


Course option

1year

Full-time | 2024

Subject

International hospitality management

This course is aimed at students from outside the UK and enables you to top up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.

Studied full-time over one year, it is designed to develop your knowledge of the event and hospitality industry, developing industry-ready skills upon successful completion, as well as incorporating the advanced study of business English.

This course is designed to enhance your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in event management and hospitality operations within an increasingly global marketplace.

We combine the study of events marketing with hospitality management theory, aiming to provide a broad-based business education. Subjects covered include corporate planning and event marketing, live event management, strategic management and venue operations management.

You will explore a wide variety of contemporary issues and challenges faced by managers in the hospitality sector, both corporate and non-corporate. We will often refer to news stories and the latest research or share experiences from both national and international contexts.

**Key Course Benefits**

One of the fastest-growing economic sectors in the world, the dynamic event and hospitality industry is also a major global employer. There is an ever-increasing demand for individuals who can market and manage events, activities and services successfully.

* You will have the opportunity to learn how to apply business principles, including marketing theory and strategic management to the solution of hospitality and event management problems. We will also aim to utilise a variety of teaching and learning methods, such as problem-based exercises, discussions and presentations.

* We aim to help prepare you for a career in the international hospitality industry upon successful completion of the course, and at the same time, you’ll have the chance to develop both your English language skills and intercultural competency.

* Blending theory and practice, the course draws together your previous studies to give you the opportunity to develop your strategic knowledge and understanding in areas required by contemporary international tourism organisations.

* You’ll have the opportunity to develop analytical, organisational, problem-solving, interpersonal, communications and project management skills, together with an appreciation of the diversity of cultures involved in developing and managing international hospitality operations.

* We aim to discuss current issues in event management and typically invite people currently working in the events industry to share their experiences and views*.

*please see website for details

Modules

**Level 6 Entry**

The below modules are studied if you are entering at Level 6. You will have the opportunity to delve deeper into topics such as strategic marketing, managing venues, and overseeing international events, as well as studying a module covering the usage of English in a business setting. All modules listed below are mandatory.

Modules:
Strategic Management in Sport and Events
Sport and Event Entrepreneurship
Venue Operations Management
International Event Management
Contemporary Issues in Hospitality Management
Academic Presentations for Business
Add+vantage Module

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website.
*For further information please check the course page on the Coventry University website

Assessment methods

This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods include:

Formal examinations
Phase tests
Essays
Group work
Presentations
Reports
Projects
Coursework
Exams
Individual Assignments
Laboratories

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Coventry University

Department:

School of Marketing and Management

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

87%
International hospitality management

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

Teaching and learning

91%
Staff make the subject interesting
94%
Staff are good at explaining things
89%
Ideas and concepts are explored in-depth
87%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

81%
Library resources
89%
IT resources
88%
Course specific equipment and facilities
89%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

6%
UK students
94%
International students
66%
Male students
34%
Female students
57%
2:1 or above
4%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

A
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,000
med
Average annual salary
98%
high
Employed or in further education
52%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

20%
Sales, marketing and related associate professionals
16%
Business, finance and related associate professionals
9%
Food preparation and hospitality trades

This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Tourism, transport and travel

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£26k

£26k

£29k

£29k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here