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Bachelor of Arts (with Honours) - BA (Hons)

International Fashion Business

Coventry University

(4.2)
162 reviews

Entry requirements

Here's what you will need to get a place on the International Fashion Business course at Coventry University.

Select a qualification to see required grades

A level

B,B,C

Specific A Level subjects not required

You may also need to

Attend an interview

Submit a portfolio

Most popular A-levels studied

The International Fashion Business course at Coventry University features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.

Fashion
International business
SubjectGrade
PsychologyD
Business StudiesA
English LiteratureC
Fine ArtC
Media StudiesD
SubjectGrade
Business StudiesA
GeographyB
BiologyD
EconomicsB
LawB
Source: HESA

Course summary

What this course is about

UCAS code: W23B

Here's what Coventry University says about its International Fashion Business course.

From trends to trade: explore the global fashion industry, gain insights into international markets and build creative and business skills for a dynamic career in fashion.

If you're passionate about fashion, business and global trends, get the skills, insight and industry knowledge to launch a career in the international fashion market, from brand management to buying and retail strategy.

  • Learn how fashion brands grow, market and operate worldwide.

  • Explore sustainability, innovation and digital trends shaping the industry.

  • Get hands-on experience for a fast-moving career in fashion buying and management.

Why you should study this course

  • Ranked 8th for Fashion and Textiles

  • Explore global fashion markets through modules focused on international branding, buying and retail strategy.

  • Gain practical experience by working on live industry projects and case studies as part of your assessed coursework.

  • Enhance your global outlook with the option to study or work abroad through our international exchange and placement opportunities.

  • Learn from staff with experience in fashion marketing, brand development and international business (staff may be subject to change).

  • Access specialist facilities, including trend forecasting tools, digital marketing software and resources within Coventry University's creative hub.

Where our graduates work Previous alumni from our suite of fashion courses have undertaken placements at companies including Francesca Casrellano, MR MARVIS, Ralph Lauren, Common Objective, BStyle Studio, Adidas, Karl Lagerfeld, Sainsbury’s TU, The Future Laboratory, Calvin Klein, POP Magazine, Vogue, Iris Van Herpen, WGSN and Bottle Blonde.

Please visit our website for the most up-to-date information.

Source: Coventry University

Course details

There are a few options in how you might study International Fashion Business at Coventry University.

Check the

6 course options available.

Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Department

School of Arts and Creative Industries

Location

Main Site | Coventry

Duration

4 Years

Study mode

Sandwich

Subjects

• Fashion

• International business

Start date

September 2026

Application deadline

14 January 2026

Tuition fees

LocationFees
England£9,535 per year (provisional)
Scotland£9,535 per year (provisional)
Wales£9,535 per year (provisional)
Northern Ireland£9,535 per year (provisional)
Channel Islands£9,535 per year (provisional)
Republic of Ireland£9,535 per year (provisional)

The modules you will study

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first year courses

Fashion BA (Hons) Fashion Brand and Communication BA (Hons) International Fashion Business BA (Hons)

Year One Modules: Fashion Activation Fashion Play Fashion Community Fashion Practice

Year Two Modules: State of the Art Business Revolution Industry Interruption Fashion Synthesis

Sandwich Year: There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final years of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Final Year Modules: New Fashion Drivers Industry Innovators Collaborative Entrepreneurs Business Practice

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you will be assessed

This course is assessed using methods that vary by module. These approaches are intended to prepare you for the complex and evolving contexts of professional practice.

Assessment methods may include: Artefacts Practical coursework Digital coursework Individual work Group work Live/poster presentations Reports Projects Individual assignments.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Coventry University student reviews

(4.2)
Based on 162 reviews from Coventry University's students and alumni
5 star
55%
4 star
24%
3 star
14%
2 star
3%
1 star
4%
All reviews

Showing 160 reviews

3rd year

1 year ago

literally the biggest waste of time and money. all the good courses are full so good luck getting a place, all the arts courses are extremely underfunded and extremely politically charged. I've met multiple young people like me who have multiple jobs. wasted 36k, just get an apprenticeship

(1)
Overall

5th or higher year student

1 year ago

The student union is active but they are not very accommodating

(3)
Student Union

5th or higher year student

1 year ago

The campus life is amazing . There are alot of events and activities that can be done.

(5)
University life

5th or higher year student

1 year ago

The cost of living is not that high as most of this area is filled with students but the university fee is high

(3)
Finance

5th or higher year student

1 year ago

I recieved a lot of help from my lectures in the beginning and till now as they try to accommodate you as best as they can.

(5)
Support

5th or higher year student

1 year ago

The facilities are amazing. The classes are well equipped and the library and hub is amazing.

(5)
Facilities

National Student Survey (NSS) scores at Coventry University

The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.

The International Fashion Business course at Coventry University features content from more than one subject area. Using the options below, you can see ratings from students who took courses in each of these subject areas at this uni

Business studies
Design studies

Select an option to see a detailed breakdown

How often does your course challenge you to achieve your best work?

89%

med

How good are teaching staff at explaining things?

96%

med

How often do teaching staff make the subject engaging?

91%

high

How often is the course intellectually stimulating?

89%

high

To what extent have you had the chance to bring together information and ideas from different topics?

88%

med

How well does your course introduce subjects and skills in a way that builds on what you have already learned?

93%

med

How well has your course developed your knowledge and skills that you think you will need for your future?

88%

med

To what extent have you had the chance to explore ideas and concepts in depth?

88%

med

To what extent does your course have the right balance of directed and independent study?

84%

med

How well have assessments allowed you to demonstrate what you have learned?

94%

high

How fair has the marking and assessment been on your course?

89%

med

How often does feedback help you to improve your work?

88%

high

How often have you received assessment feedback on time?

87%

med

How clear were the marking criteria used to assess your work?

92%

high

How easy was it to contact teaching staff when you needed to?

84%

med

How well have teaching staff supported your learning?

90%

med

How well were any changes to teaching on your course communicated?

90%

high

How well organised is your course?

89%

med

How well have the IT resources and facilities supported your learning?

86%

med

How well have the library resources (e.g., books, online services and learning spaces) supported your learning?

93%

med

How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?

91%

med

How clear is it that students' feedback on the course is acted on?

86%

high

To what extent do you get the right opportunities to give feedback on your course?

91%

med

To what extent are students' opinions about the course valued by staff?

88%

med

How well does the students' union (association or guild) represent students' academic interests?

85%

med

During your studies, how free did you feel to express your ideas, opinions, and beliefs?

94%

high

How well communicated was information about your university/college's mental wellbeing support services?

86%

med

Select an option to see a detailed breakdown

How often does your course challenge you to achieve your best work?

92%

med

How good are teaching staff at explaining things?

86%

low

How often do teaching staff make the subject engaging?

76%

low

How often is the course intellectually stimulating?

75%

med

To what extent have you had the chance to bring together information and ideas from different topics?

82%

low

How well does your course introduce subjects and skills in a way that builds on what you have already learned?

77%

med

How well has your course developed your knowledge and skills that you think you will need for your future?

79%

low

To what extent have you had the chance to explore ideas and concepts in depth?

83%

low

To what extent does your course have the right balance of directed and independent study?

76%

med

How well have assessments allowed you to demonstrate what you have learned?

85%

low

How fair has the marking and assessment been on your course?

80%

low

How often does feedback help you to improve your work?

79%

med

How often have you received assessment feedback on time?

88%

med

How clear were the marking criteria used to assess your work?

82%

med

How easy was it to contact teaching staff when you needed to?

83%

low

How well have teaching staff supported your learning?

84%

low

How well were any changes to teaching on your course communicated?

74%

med

How well organised is your course?

66%

med

How well have the IT resources and facilities supported your learning?

72%

low

How well have the library resources (e.g., books, online services and learning spaces) supported your learning?

87%

med

How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?

74%

low

How clear is it that students' feedback on the course is acted on?

67%

med

To what extent do you get the right opportunities to give feedback on your course?

76%

low

To what extent are students' opinions about the course valued by staff?

73%

low

How well does the students' union (association or guild) represent students' academic interests?

69%

med

During your studies, how free did you feel to express your ideas, opinions, and beliefs?

91%

med

How well communicated was information about your university/college's mental wellbeing support services?

77%

med

Student information

The International Fashion Business course at Coventry University features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.

Fashion
International business
Mode of study
Full-time97%Part-time3%
Gender ratio
Female85%Male14%Other1%
Where students come from
International54%UK46%
Student performance
2:1 or above70%
Number of students145
Mode of study
Full-time99%Part-time1%
Gender ratio
Female37%Male63%
Where students come from
International95%UK5%
Student performance
2:1 or above77%
Number of students1,610
Source: HESA

Graduate prospects

What graduates do next

The International Fashion Business course includes content from more than one subject area. Choose an option below for information about Coventry University graduates across each of those subject areas.

Business and management
Business studies
Design studies

Graduate statistics

50%

In a job where degree was essential or beneficial

72%

In work, study or other activity

71%

Say it fits with future plans

51%

Are utilising studies

Top job areas

15%

Managers, directors and senior officials

10%

Business and public service associate professionals

10%

Caring personal services

10%

Elementary occupations

Graduate statistics

55%

In a job where degree was essential or beneficial

79%

In work, study or other activity

70%

Say it fits with future plans

45%

Are utilising studies

Top job areas

25%

Business and public service associate professionals

20%

Administrative occupations

10%

Managers, directors and senior officials

5%

Business, Research and Administrative Professionals

Graduate statistics

71%

In a job where degree was essential or beneficial

89%

In work, study or other activity

65%

Say it fits with future plans

55%

Are utilising studies

Top job areas

23%

Web and Multimedia Design Professionals

19%

Design occupations

9%

Administrative occupations

9%

Elementary occupations

Graduate statistics percentages are determined 15 months after a student graduates

Earnings after graduation

The International Fashion Business course includes content from more than one subject area. Choose an option below for Coventry University graduate earnings across each of those subject areas.

Business and management
Creative arts and design

Earnings

£25.2k

First year after graduation

£28.1k

Third year after graduation

£32.5k

Fifth year after graduation

Earnings

£20.8k

First year after graduation

£23.7k

Third year after graduation

£26.6k

Fifth year after graduation

Shown here are the median earnings of graduates at one, three and five years after they completed a course related to International Fashion Business.

Source: LEO

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree

Discussions

Chat with Coventry University

We are a forward-looking, modern university with a proud tradition as a provider of high-quality education and a focus on applied research.

Our students benefit from state-of-the-art equipment and facilities in all academic disciplines including health, design and engineering laboratories, performing arts studios and computing centres. We have been chosen to host three national Centres of Excellence in Teaching and Learning which has enabled us to invest substantial sums of money in health, design and mathematics.

Our city-centre campus is continually developing and evolving, and we have plans for further investment in it over the next few years. We are a major presence in Coventry, which contributes to the city's friendly and vibrant atmosphere and also enables us to foster successful business partnerships.

Through our links with leading-edge businesses and organisations in the public and voluntary sectors, our students are able to access project and placement opportunities that enhance their employability on graduation.

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Universities will list upcoming open days on their websites. Most will also have virtual open days; these are a great alternative if you really can't get there in person. For tips on preparing for open days, check the advice section here on The Uni Guide.

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