International Marketing (Top-Up)
Entry requirements
GCSE/National 4/National 5
5 GCSEs at grade 4 / C or above to include English and Mathematics.
[1] 4 qualifications for tariff points allowed [2] May also include AS level and EPQ [3] Specific subject not required
About this course
This final year top-up course is aimed at students from outside the UK with a business and marketing background. The course aims to enable you to top-up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.
* Studied full-time over one year, the course focuses on marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem solving and language skills, while giving you the chance to deepen your understanding of marketing and its integration into corporate strategy and structure.
* Using real-life case studies and practical exercises, we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.
* You will have the opportunity to apply this marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.
**Key Course Benefits**
* Preparing you for a variety of career options in marketing or general business management, this top-up course aims to boost your career prospects by achieving a globally recognised bachelor’s degree upon successful completion.
* Our teaching emphasises the holistic nature of marketing. We reinforce the core principles and functional elements of business, marketing and advertising, moving you towards more strategic practice in relation to analysis and evaluation, problem solving and creative solutions.
* You should also develop your proficiency in English, as you will have the opportunity to study specific English for Business modules and upon successful completion this will help to set you apart from other graduates.
* As experienced practitioners, many of our staff have spent time in industry prior to joining academia, in roles such as marketing executives, managers and directors of private and public sector organisations. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few (please note staff are subject to change).
* To monitor emerging sector trends and challenges, there is a high degree of practitioner input. We aim to invite guest speakers from industry (subject to availability) to give talks about their experiences, which in recent years, has included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio among others.
Memberships
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers and supports its members in maintaining world-class standards of teaching and research.
European Foundation for Management Development (EFMD)
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Coventry Business School is recognised by the above memberships for the previous academic year intake. There is currently no intention for any of these memberships to lapse however if any were not to be renewed we would notify applicants and students as soon as possible.
*see website for details
Modules
By studying this course, you will have the opportunity to develop your knowledge of marketing, strategy and business English. By offering comprehensive modules, the course allows you to shape your marketing and business specialisms based on your areas of interest.
**Modules**
Global Marketing
Strategic Marketing Planning
Academic Report Writing for Business
Academic Presentations for Business
Brand and Corporate Communications
Contemporary Service and Retail Marketing
Globalisation in Emerging Markets
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website.
*For further information and disclaimers please check the course page on the Coventry University website
Assessment methods
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
Formal examinations
Phase tests
Essays
Group work
Presentations
Reports
Projects
Coursework
Exams
Individual Assignments
Laboratories
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Coventry University
School of Marketing and Management
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£21k
£26k
£29k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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