Modules

This course aims to provide you with a solid grounding for a professional career in marketing. Key foundation year modules include communications, management skills, marketing for business, and global business.

This course has a common degree first year which is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.

Year 1 Modules
Foundations of Management
Organisation Behaviour
Marketing, Digital and Social Media
Entrepreneurial Ideation
Entrepreneurial Thinking
Business Decision-Making Using Data Analysis

Year Two
In year two you will start to drill down into core marketing subject areas, such as consumer behaviour and marketing insight. You will also explore areas such as integrated marketing communications and digital marketing. The knowledge gained within the year provides a solid foundation for your ability to understand and analyse the marketing function.

Modules
Integrated Marketing Communications
Consumer Behaviour
Marketing Insight
Brand Management
Digital Marketing
Designing a Research Proposal

Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placement or study abroad years usually occur between your second and final year of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future.  

If you choose to do a work placement or study abroad year, you will pay a reduced tuition fee of £1,250*. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. 

Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student

Final Year
Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor. The final year also allows you to personalise your learning experience depending on your interests or future career aspirations, there is a choice of five specialist modules, from which you select two.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website.

*For further information please check the course page on the Coventry University website

Assessment methods

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

Formal examinations
Phase tests
Essays
Group work
Presentations
Reports
Projects
Coursework
Exams
Individual Assignments
Simulations
Critical Reflections
Role play

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Tuition fees

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