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Bachelor of Arts (with Honours) - BA (Hons)

Sport Business Management

Coventry University

(4.2)
162 reviews

Entry requirements

Here's what you will need to get a place on the Sport Business Management course at Coventry University.

Select a qualification to see required grades

A level

B,B,C

Specific A Level subjects not required

Most popular A-levels studied

See who's studying at Coventry University. These students are taking Sport Business Management or another course from the same subject area.

Sports management
SubjectGrade
Business StudiesC
PsychologyD
SociologyB
Physical EducationD
Product DesignC
Source: HESA

Course summary

What this course is about

UCAS code: N285

Here's what Coventry University says about its Sport Business Management course.

PLEASE NOTE this course currently appears in the UCAS application tool under it's old title 'Sport Management'. The course title will revert to Sport Business Management once your application is submitted to Coventry University.

Explore how your passion for sport can be applied to the world of business through real-world projects, input from industry professionals and opportunities to build valuable connections.

If you’re aiming for a business career in the sports industry, this course can help you gain practical experience, get guidance from industry professionals and develop relevant skills for opportunities in this field.2

The course aims to help you:

  • discover how sport organisations make strategic decisions in a fast-paced, global industry

  • explore real industry challenges using insights from guest speakers, employer case studies and collaborative work

  • build professional skills and benefit from opportunities to connect with industry as you prepare for your future career.

Why study this course

  • Strong industry connections: our annual Practitioner Insight Conference and guest speakers, including alumni, offer real-world insight into the sport business world.

  • Practical, applied learning: explore real-world sport and event business challenges through practical assignments, developing skills that employers value.

  • Tailored final-year project: in your final-year Applied Project module, you can choose to do a research dissertation, consultancy-style investigation or business simulation. You can choose what aligns with your interests and career goals.

  • Professional development opportunities: optional work placements and international study/placements give you the chance to gain further real-world experience and enhance your CV.

  • Sport-specific business expertise: from PR and media to operations, talent representation and strategy, your modules apply core business theory directly to the sport and events industries.

Source: Coventry University

Course details

There are a few options in how you might study Sport Business Management at Coventry University.

Check the

6 course options available.

Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Department

School of Management

Location

Main Site | Coventry

Duration

3 Years

Study mode

Full-time

Subjects

• Sports management

Start date

September 2026

Application deadline

14 January 2026

Tuition fees

LocationFees
England£9,535 per year (provisional)
Scotland£9,535 per year (provisional)
Wales£9,535 per year (provisional)
Northern Ireland£9,535 per year (provisional)
Channel Islands£9,535 per year (provisional)
Republic of Ireland£9,535 per year (provisional)

The modules you will study

This course has a common first year

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first year courses?

Advertising and Digital Marketing BA (Hons) Business Administration BBA Business and Human Resources Management BA (Hons) Business and Marketing BA (Hons) Business Management BA (Hons) Enterprise and Entrepreneurship BA (Hons) Event Management BA (Hons) International Business Management BSc (Hons) Marketing BA (Hons)

Modules: Marketing, Digital and Social Media - 30 Credits People and Organisations - 30 Credits Analytics for Decision Making - 30 Credits Responsible Management, Sustainability and Entrepreneurship - 30 Credits

Year Two In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your:???

Technical skills – digital fluency, backed with the right academic knowledge?? Study skills – to be an adaptive, independent and proactive learner?? Professional skills – to have the behaviour and abilities to succeed in your career?? Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen??

Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placement or study abroad years usually occur between your second and final year of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future.

If you choose to do a work placement or study abroad year, you will pay a reduced tuition fee* of £1,250. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depending on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Request further information about going on a placement or study abroad year.

Final Year Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from year one and two.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website.

*For further information please check the course page on the Coventry University website.

How you will be assessed

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Exams Individual Assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Coventry University student reviews

(4.2)
Based on 162 reviews from Coventry University's students and alumni
5 star
54%
4 star
24%
3 star
14%
2 star
3%
1 star
4%
All reviews

Showing 160 reviews

3rd year

1 year ago

literally the biggest waste of time and money. all the good courses are full so good luck getting a place, all the arts courses are extremely underfunded and extremely politically charged. I've met multiple young people like me who have multiple jobs. wasted 36k, just get an apprenticeship

(1)
Overall

5th or higher year student

1 year ago

The student union is active but they are not very accommodating

(3)
Student Union

5th or higher year student

1 year ago

The campus life is amazing . There are alot of events and activities that can be done.

(5)
University life

5th or higher year student

1 year ago

The cost of living is not that high as most of this area is filled with students but the university fee is high

(3)
Finance

5th or higher year student

1 year ago

I recieved a lot of help from my lectures in the beginning and till now as they try to accommodate you as best as they can.

(5)
Support

5th or higher year student

1 year ago

The facilities are amazing. The classes are well equipped and the library and hub is amazing.

(5)
Facilities

National Student Survey (NSS) scores at Coventry University

The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.

Here you can see ratings from Coventry University students who took the Sport Business Management course - or another course in the same subject area.

Tourism, transport and travel

Select an option to see a detailed breakdown

How often does your course challenge you to achieve your best work?

84%

med

How good are teaching staff at explaining things?

94%

med

How often do teaching staff make the subject engaging?

92%

med

How often is the course intellectually stimulating?

92%

high

To what extent have you had the chance to bring together information and ideas from different topics?

90%

med

How well does your course introduce subjects and skills in a way that builds on what you have already learned?

90%

med

How well has your course developed your knowledge and skills that you think you will need for your future?

89%

med

To what extent have you had the chance to explore ideas and concepts in depth?

89%

med

To what extent does your course have the right balance of directed and independent study?

90%

med

How well have assessments allowed you to demonstrate what you have learned?

89%

med

How fair has the marking and assessment been on your course?

90%

med

How often does feedback help you to improve your work?

87%

med

How often have you received assessment feedback on time?

87%

low

How clear were the marking criteria used to assess your work?

85%

med

How easy was it to contact teaching staff when you needed to?

92%

med

How well have teaching staff supported your learning?

95%

med

How well were any changes to teaching on your course communicated?

90%

med

How well organised is your course?

85%

med

How well have the IT resources and facilities supported your learning?

77%

low

How well have the library resources (e.g., books, online services and learning spaces) supported your learning?

87%

med

How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?

90%

med

How clear is it that students' feedback on the course is acted on?

89%

high

To what extent do you get the right opportunities to give feedback on your course?

90%

med

To what extent are students' opinions about the course valued by staff?

92%

high

How well does the students' union (association or guild) represent students' academic interests?

76%

med

During your studies, how free did you feel to express your ideas, opinions, and beliefs?

92%

med

How well communicated was information about your university/college's mental wellbeing support services?

87%

med

Student information

See who's studying at Coventry University. These students are taking Sport Business Management or another course from the same subject area.

Sports management
Mode of study
Full-time97%Part-time3%
Gender ratio
Female12%Male88%
Where students come from
International65%UK35%
Student performance
2:1 or above48%
Number of students115
Source: HESA

Graduate prospects

What graduates do next

The Sport Business Management course includes content from more than one subject area. Choose an option below for information about Coventry University graduates across each of those subject areas.

Business and management
Tourism, transport and travel

Graduate statistics

50%

In a job where degree was essential or beneficial

72%

In work, study or other activity

71%

Say it fits with future plans

51%

Are utilising studies

Top job areas

15%

Managers, directors and senior officials

10%

Business and public service associate professionals

10%

Caring personal services

10%

Elementary occupations

Graduate statistics

40%

In a job where degree was essential or beneficial

90%

In work, study or other activity

70%

Say it fits with future plans

70%

Are utilising studies

Top job areas

20%

Business and public service associate professionals

10%

Administrative occupations

10%

Leisure, travel and related personal service occupations

10%

Managers, directors and senior officials

Graduate statistics percentages are determined 15 months after a student graduates

Earnings after graduation

Earnings from Coventry University graduates who took Sport Business Management - or another course in the same subject area.

Business and management

Earnings

£25.2k

First year after graduation

£28.1k

Third year after graduation

£32.5k

Fifth year after graduation

Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Sport Business Management.

Source: LEO

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree

Discussions

Chat with Coventry University

We are a forward-looking, modern university with a proud tradition as a provider of high-quality education and a focus on applied research.

Our students benefit from state-of-the-art equipment and facilities in all academic disciplines including health, design and engineering laboratories, performing arts studios and computing centres. We have been chosen to host three national Centres of Excellence in Teaching and Learning which has enabled us to invest substantial sums of money in health, design and mathematics.

Our city-centre campus is continually developing and evolving, and we have plans for further investment in it over the next few years. We are a major presence in Coventry, which contributes to the city's friendly and vibrant atmosphere and also enables us to foster successful business partnerships.

Through our links with leading-edge businesses and organisations in the public and voluntary sectors, our students are able to access project and placement opportunities that enhance their employability on graduation.

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Coventry University open days

Come and see for yourself what it’s like to live and learn at our campus in the heart of Coventry. Chat to our staff and students to discover more about our courses. Explore our campus and accommodation. Speak to our support teams to find out more about the help available to you to make the most of your time with us. At our Open Days you can park for free and lunch is on us!

Source: Coventry University

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