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Advertising and Marketing Communications

Entry requirements


Access to HE Diploma

M:30

Pass Access with 30 Level 3 credits at Merit or equivalent. English (Language or Literature) and Maths GCSE required as separate qualifications at grades A* - C (9 -4).

International Baccalaureate Diploma Programme

26

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

UCAS Tariff

112

from at least two A Levels. Plus five GCSEs at grades A*–C (9 - 4) including English Language and Maths.

About this course


Course option

3.0years

Full-time | 2022

Subjects

Advertising

Marketing

This accredited course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising.

This accredited course is designed to give you a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by the industry. You will also learn how to develop communication messages and undertake digital and traditional media planning. You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organisational contexts.

**Key features:**

- DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.

- Put your knowledge of business to the test with our Fox’s Lair initiative, which helps prepare you for the business world – you will generate a business plan in groups and present your idea to local entrepreneurs and business executives, with the chance of winning a financial investment to help set up your venture.

- Our DMU Works team offer support to help you gain the skills and qualities that today’s employers are looking for through placement opportunities with local, national and global companies. Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.

- With the support of our careers and employability team, our graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer, PHD and Vodafone, with graduates landing roles such as digital community executive, strategist, product marketing coordinator and marketing executive.

- Enjoy an international experience linked to your studies with our DMU Global programme. Current marketing embedded trips are ‘Branding in New York’ for final year students and ‘Content and Creativity in Copenhagen’ for second year students, alongside a range of other options. Previous trips have also included Paris, Athens, India, Berlin and San Francisco. Online global learning opportunities are being sought for the 2020/21 academic year.

- This course covers a wide variety of modular content, such as Principles of Marketing, Advertising and Promotion, International Marketing, Campaign Planning, Social Media Marketing and E-Marketing.

Modules

Year 1
Principles of Marketing
Financial Decision Making
Employability, Professionalism and Academic Study Skills
Introduction to Entrepreneurship and Enterprise
Introduction to Work and Organisations
Marketing Information and Decision Making
The Digital and Social Media Context of Business

Year 2
Advertising and Promotion
Brand Management
Direct and Digital Marketing*
Marketing Research
Buyer Behaviour

Plus option modules from the following indicative list:
International Marketing
Sports Marketing

Year 3
Campaign Planning
Contemporary Issues in Advertising in Advertising and PR
Marketing Dissertation or The Brand Portfolio
Plus option modules from the following indicative list:

Interactive Marketing Campaign*
E-Marketing
Global Marketing Strategies
Customer Management
Marketing Planning and Management
Reflective Business Practice**
Social Media Marketing

*Essential for progression towards the IDM Certificate in Direct Marketing
**Only applicable to those who have undertaken a placement year

Assessment methods

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

Exam: 21%
Coursework: 79%
These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£14,250
per year
International
£14,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Leicester Campus

Department:

Business and Law

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

82%
med
Advertising
82%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

73%
Staff make the subject interesting
87%
Staff are good at explaining things
81%
Ideas and concepts are explored in-depth
76%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

87%
Library resources
88%
IT resources
89%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

82%
UK students
18%
International students
40%
Male students
60%
Female students
94%
2:1 or above
13%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
A
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
99%
high
Employed or in further education
71%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

61%
Sales, marketing and related associate professionals
6%
Customer service occupations
6%
Sales assistants and retail cashiers

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
99%
high
Employed or in further education
71%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

61%
Sales, marketing and related associate professionals
6%
Customer service occupations
6%
Sales assistants and retail cashiers

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£24k

£24k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
University of Bedfordshire
Advertising and Marketing Communications with Professional Practice Year
Bachelor of Arts (with Honours) - BA (Hons)
1.0 year | Full-time | 2022
Lower entry requirements
University of Bedfordshire
Advertising and Marketing Communications
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Nearby University
Birmingham City University
Digital Marketing
Bachelor of Arts (with Honours) - BA (Hons)
2.0 years | Full-time | 2022
Same University
De Montfort University
Business and Marketing
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here