Business and Marketing

UCAS code: NN15

Here's what De Montfort University says about its Business and Marketing course.

The rules of business are fast-changing. Business leaders must learn to adapt, be resilient and make difficult decisions.

The best business minds know how to communicate their value. This degree offers you the chance to understand the role businesses play in society, how they develop and grow their brand identity, and build marketing solutions to reach new customers.

Led by academics with subject expertise, and industry practitioners with knowledge of contemporary business practices, you’ll grow your understanding through meaningful teaching experiences, field trips and placements.

The Faculty of Business and Law is a signatory of the United Nations’ Principles for Responsible Management Education for integrating sustainability in the curriculum. We work with our advisory board, which is made up of industry professionals, to make sure we are designing our courses with the latest skills and knowledge valued by employers.

Key features

• Through strong industry links and real-world applications and simulations, you will graduate with the skills required to lead, innovate and excel in the world of business. Recent graduates are working for local and national companies including Goodyear Dunlop, spottydog communications, Enterprise Holdings, Puma, Nissan, Dunelm and Vauxhall.

• You’ll have opportunities to put your consultancy skills into practice – taking part in live projects where you can help companies tackle their real-world business challenges.

• DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.

• Students have secured year-long placements in companies such as Walt Disney, HP, The Met Office, Volkswagen Financial Services, TK Maxx plus many more.

Year 1 Block 1: Foundations of Global Business in the Digital Age Block 2: Marketing: Theory and Practice Block 3: Essential Business Intelligence and Financial Decision Making Block 4: Entrepreneurship and Business Ventures Year 2 Block 1: Contemporary Issues in Strategic Marketing Block 2: Brands and Consumer Behaviour Block 3: Marketing Practice and Industry Insights Block 4: Business Ethics and Social Responsibility

Year 3 Block 1: Marketing, Society and Global Impact Block 2: Choose one from the list below: Digital Marketing for Business Managers Crisis and Business Continuity Management Block 3: Choose one from the list below: Managing Customer Relationships Creative Leadership and Business Thinking Block 4: Choose one from the list below: Marketing Consultancy Project Marketing Dissertation

Teaching and assessment A mixture of large group sessions, tutorials, on line resources and formative assessments are used. Students are given feedback throughout the course to develop and improve their technical knowledge, skills and understanding.

Emphasis is placed on the application of technical understanding to case based and impact focused scenarios through the use of assessments.

Teaching contact hours This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition, each module provides a two-hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Block teaching You deserve a positive teaching and learning experience, where you feel part of a supportive and nurturing community. That’s why most students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time. You’ll benefit from regular assessments - rather than lots of exams at the end of the year - and a simple timetable that allows you to engage with your subject and enjoy other aspects of university life such as sports, societies, meeting friends and discovering your new city. By studying with the same peers and tutor for each block, you’ll build friendships and a sense of belonging.