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Bachelor of Arts (with Honours) - BA (Hons)
Intercultural Business Communication and Marketing Management
Edinburgh Napier University
Entry requirements
Here's what you will need to get a place on the Intercultural Business Communication and Marketing Management course at Edinburgh Napier University.
Select a qualification to see required grades
A level
C,C,C
Most popular A-levels studied
The Intercultural Business Communication and Marketing Management course at Edinburgh Napier University features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.
| Subject | Grade |
|---|---|
| Geography | B |
| Business Studies | B |
| Media Studies | C |
| Physical Education | C |
| English Literature | C |
| Subject | Grade |
|---|---|
| Business Studies | A |
| Media Studies | B |
| Biology | B |
| Drama and Theatre Studies | D |
| Geography | B |
Course summary
What this course is about
UCAS code: N801
Here's what Edinburgh Napier University says about its Intercultural Business Communication and Marketing Management course.
Crafting connections across cultures
Being able to communicate effectively and appropriately with people from diverse cultural backgrounds is a vital skill in an increasingly interconnected world, particularly in the area of Marketing.
Our innovative Intercultural Business Communication and Marketing Management degree is unique in the country and offers you the opportunity to develop a desirable skillset applied to a specific sector. You will gain a deep understanding of culture and its role in business communications and interactions, from team meetings, to negotiations, to marketing campaigns. Intercultural Business Communication combines the study of ‘cultures’ (national, regional, local, ethnic, religious, gender, organisational, vocational) and different forms of communication with the development of your own intercultural skills, including self-awareness, openness, curiosity, adaptability, and respect for others. You will apply this understanding of culture and intercultural communication to different areas of Marketing Management, including social media marketing, digital analytics, consumer behaviour, branding and effective market research.
Why Study with Us
-
Our programmes are unique. We offer the only undergraduate programmes in Intercultural Business Communication in Scotland, and the only joint honours IBC and Marketing Management programme in the UK.
-
As a diverse, multicultural city, attracting thousands of international students, business travellers, and tourists, Edinburgh is the perfect location to study Intercultural Business Communication.
-
We are the #1 modern university in Scotland (THE World University Rankings 2023) and the #1 university in Edinburgh for student satisfaction (National Student Survey 2020-2023.
Source: Edinburgh Napier University
Course details
Qualification
Bachelor of Arts (with Honours) - BA (Hons)
Department
The Business School
Location
Craiglockhart Campus | Edinburgh
Duration
4 Years
Study mode
Full-time
Subjects
• Marketing
• Business and management
Start date
7 September 2026
Application deadline
14 January 2026
Tuition fees
| Location | Fees |
|---|---|
| England | £9,790 per year |
| Wales | £9,790 per year |
| Northern Ireland | £9,790 per year |
| Republic of Ireland | £9,790 per year |
Edinburgh Napier University student reviews
Showing 16 reviews
1st year student
1 year ago
I've never had an issue so far with the student union but I have heard good things
1st year student
1 year ago
Students are all great and easy to talk to. I like the various groups they offer
1st year student
1 year ago
My studies are covered which is great, I wouldn't be here without it. Of course it's hard to travel in each day but it's cheaper than living closer to uni.
1st year student
1 year ago
Feedback on work is always respectful to me even when saying what I haven't done right or need to work on. They always provide helpful insights such as going over assignments briefs with us
1st year student
1 year ago
I like the different levels of the libraries/quiet spaces. Toilets are always extremely clean. I don't live in uni accommodation so have nothing to say on that
1st year student
1 year ago
The course works well. The modules are very helpful at getting an overview and the timing of lectures each week don't feel like they're rushing through or going to slow. Tutorials are helpful when people decide to talk
National Student Survey (NSS) scores at Edinburgh Napier University
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
The Intercultural Business Communication and Marketing Management course at Edinburgh Napier University features content from more than one subject area. Using the options below, you can see ratings from students who took courses in each of these subject areas at this uni
Select an option to see a detailed breakdown
Teaching on my course
80%
low
Teaching on my course
80%
low
How often does your course challenge you to achieve your best work?
78%
low
How good are teaching staff at explaining things?
91%
med
How often do teaching staff make the subject engaging?
75%
low
How often is the course intellectually stimulating?
75%
low
Learning opportunities
82%
low
Learning opportunities
82%
low
To what extent have you had the chance to bring together information and ideas from different topics?
80%
low
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
85%
low
How well has your course developed your knowledge and skills that you think you will need for your future?
83%
med
To what extent have you had the chance to explore ideas and concepts in depth?
80%
low
To what extent does your course have the right balance of directed and independent study?
83%
med
Assessment and feedback
78%
low
Assessment and feedback
78%
low
How well have assessments allowed you to demonstrate what you have learned?
85%
med
How fair has the marking and assessment been on your course?
79%
low
How often does feedback help you to improve your work?
70%
low
How often have you received assessment feedback on time?
87%
med
How clear were the marking criteria used to assess your work?
70%
low
Academic support
87%
med
Academic support
87%
med
How easy was it to contact teaching staff when you needed to?
85%
low
How well have teaching staff supported your learning?
89%
med
Organisation and management
86%
med
Organisation and management
86%
med
How well were any changes to teaching on your course communicated?
85%
med
How well organised is your course?
86%
med
Learning resources
90%
med
Learning resources
90%
med
How well have the IT resources and facilities supported your learning?
89%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
90%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
89%
med
Student voice
75%
low
Student voice
75%
low
How clear is it that students' feedback on the course is acted on?
61%
low
To what extent do you get the right opportunities to give feedback on your course?
88%
med
To what extent are students' opinions about the course valued by staff?
75%
low
How well does the students' union (association or guild) represent students' academic interests?
72%
low
Other NSS questions
Other NSS questions
Overall, I am satisfied with the quality of the course.
80%
med
How well communicated was information about your university/college's mental wellbeing support services?
82%
med
Select an option to see a detailed breakdown
Teaching on my course
80%
med
Teaching on my course
80%
med
How often does your course challenge you to achieve your best work?
77%
low
How good are teaching staff at explaining things?
93%
med
How often do teaching staff make the subject engaging?
76%
med
How often is the course intellectually stimulating?
73%
med
Learning opportunities
86%
med
Learning opportunities
86%
med
To what extent have you had the chance to bring together information and ideas from different topics?
86%
med
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
88%
med
How well has your course developed your knowledge and skills that you think you will need for your future?
80%
med
To what extent have you had the chance to explore ideas and concepts in depth?
90%
high
To what extent does your course have the right balance of directed and independent study?
87%
high
Assessment and feedback
82%
med
Assessment and feedback
82%
med
How well have assessments allowed you to demonstrate what you have learned?
85%
med
How fair has the marking and assessment been on your course?
85%
med
How often does feedback help you to improve your work?
79%
med
How often have you received assessment feedback on time?
89%
med
How clear were the marking criteria used to assess your work?
71%
low
Academic support
90%
med
Academic support
90%
med
How easy was it to contact teaching staff when you needed to?
90%
med
How well have teaching staff supported your learning?
90%
med
Organisation and management
83%
med
Organisation and management
83%
med
How well were any changes to teaching on your course communicated?
78%
med
How well organised is your course?
85%
med
Learning resources
88%
med
Learning resources
88%
med
How well have the IT resources and facilities supported your learning?
88%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
93%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
85%
med
Student voice
78%
med
Student voice
78%
med
How clear is it that students' feedback on the course is acted on?
63%
med
To what extent do you get the right opportunities to give feedback on your course?
89%
high
To what extent are students' opinions about the course valued by staff?
83%
med
How well does the students' union (association or guild) represent students' academic interests?
71%
low
Other NSS questions
Other NSS questions
Overall, I am satisfied with the quality of the course.
73%
low
How well communicated was information about your university/college's mental wellbeing support services?
89%
high
Student information
The Intercultural Business Communication and Marketing Management course at Edinburgh Napier University features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.
Graduate prospects
What graduates do next
Facts and figures about Edinburgh Napier University graduates who took Intercultural Business Communication and Marketing Management - or another course in the same subject area.
Graduate statistics
63%
In a job where degree was essential or beneficial
92%
In work, study or other activity
73%
Say it fits with future plans
49%
Are utilising studies
Top job areas
33%
Business and public service associate professionals
12%
Administrative occupations
9%
Finance Professionals
6%
Elementary occupations
Graduate statistics percentages are determined 15 months after a student graduates
Earnings after graduation
Earnings from Edinburgh Napier University graduates who took Intercultural Business Communication and Marketing Management - or another course in the same subject area.
Earnings
£24.6k
First year after graduation
£27k
Third year after graduation
£32.5k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Intercultural Business Communication and Marketing Management.
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about Edinburgh Napier University on The Student Room.
Edinburgh Napier University open days
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Before you do, it's a good idea to go to an open day. You can have a good look around campus, getting a better idea of what it's like to study there. You'll meet current students and staff and get the chance to ask them questions.
Universities will list upcoming open days on their websites. Most will also have virtual open days; these are a great alternative if you really can't get there in person. For tips on preparing for open days, check the advice section here on The Uni Guide.
