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Edinburgh Napier University

Marketing with Digital Media

UCAS Code: N5P3

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,C

GCSE Grade C or 4 in English is required and GCSE Maths is recommended.

Access to HE Diploma

D:6,M:39

Pass Access to HE Diploma in a related subject with 45 credits overall with minimum 39 Credits at Merit & 6 Distinction. English at Level 2 or equivalent also required. Maths at Level 2 or equivalent is recommended.

International Baccalaureate Diploma Programme

27

Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. 4 points in SL English is required. SL Maths is recommended.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H2,H3,H3,H3

Grades H2, H3, H3, H3 at Higher Level. Grade O4 at Ordinary Level in English is required. Ordinary Level Maths is recommended.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM

Minimum grades MMM (Merit, Merit, Merit) in a related subject. GCSE Grade C or 4 in English is required and GCSE Maths is recommended.

Scottish HNC

Pass

Other HNC subjects may be considered for year 1 entry where a B in the graded unit is achieved.

Scottish Higher

B,B,B,C

National 5 C in English is required and National 5 Maths is recommended. If you are eligible for an adjusted offer under our Contextual Admissions Policy, please see the ‘Minimum Qualification Requirements’ below.

UCAS Tariff

96-102

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

4.0years

Full-time | 2021

Subjects

Marketing

Digital media

We work with our colleagues in The School of Computing to provide a cross campus degree programme that will help you kick start your career. Explore the development of new technologies and how they are transforming marketing.

Trends, tastes and technology are always changing and marketing has to adapt to keep up.
Our course keeps things contemporary by giving you access to people who currently work in the industry but also backing this up with the theory that will help you to thrive. You will gain both the business and creative skills you need for a career in this exciting, diverse and rewarding sector.

With work placements and the option to study abroad you will be well networked and work-ready when you graduate.

This course is accredited by IDM Graduate Institute of Direct and Digital Marketing.

Please visit our website for full course and module details.

The Uni


Course location:

Craiglockhart Campus

Department:

School of Marketing, Tourism and Languages

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

78%
med
Marketing
75%
med
Digital media

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

74%
Staff make the subject interesting
88%
Staff are good at explaining things
82%
Ideas and concepts are explored in-depth
75%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

98%
Library resources
97%
IT resources
95%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

81%
UK students
19%
International students
38%
Male students
62%
Female students
78%
2:1 or above
5%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
A

Media studies

Teaching and learning

69%
Staff make the subject interesting
89%
Staff are good at explaining things
76%
Ideas and concepts are explored in-depth
71%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

84%
Library resources
85%
IT resources
87%
Course specific equipment and facilities
63%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

89%
UK students
11%
International students
47%
Male students
53%
Female students
87%
2:1 or above
3%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
A

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,000
med
Average annual salary
97%
med
Employed or in further education
71%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

39%
Sales, marketing and related associate professionals
15%
Business, finance and related associate professionals
7%
Sales assistants and retail cashiers

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Media studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
94%
med
Employed or in further education
54%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

23%
Artistic, literary and media occupations
13%
Other drivers and transport operatives
10%
Media professionals

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£23k

£23k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Digital media

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£14k

£14k

£19k

£19k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here