Modules

You’ll develop a wide range of business management skills whilst also gaining specialist marketing knowledge. Connecting theory with contemporary practice, you’ll explore key areas such as branding, content marketing, market research, financial management, Big Data, the cyber world and strategy.

Year one:
During the first year of your Business & Digital Marketing degree, you’ll gain a firm understanding of the commercial landscape and how industry can impact communities, economies and the environment. You’ll explore the key frameworks of the commercial business environment, including the core elements of markets and market research. You will then use these insights to reflect on how data management is evolving and the impact of future technologies on privacy and data ethics.

Modules
Wellbeing
Market Intelligence
Fundamentals of Business
Exploring Sustainability
Data Management
Principles of Marketing

Year two:
You’ll build on your knowledge and application of digital marketing and key business management disciplines including financial management and project management. You’ll further develop your skills in finding and applying information sources as well as hear from expert industry speakers who will add context to your studies. You’ll have the opportunity to work in teams on live briefs, helping to develop your collaborative skills and put business theory into practice.

Modules
Research Methods
Social Media Marketing
Consumer Psychology
Collaborative Working
Financial Management
Project Management

Year three:
By the end of your final year, you will have the confidence and skills to organise and deliver your most complex, original project. You’ll build on your understanding of how digital marketing events are conducted and further develop your leadership capabilities, producing a portfolio that reflects all of your learning from the course. Through guest lectures, workshops and live project briefs, you’ll connect with industry both on and off campus, building valuable networks to launch your career upon graduation. You will also broaden your strategic awareness of the commercial environment and the important areas of branding.

Modules
Professional Development
Strategy
Digital Marketing Events
Leadership
Digital Marketing Research Project
Branding

As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. Any students affected will be informed of any changes made directly.

Assessment methods

The Business & Digital Marketing course includes a varied range of assessments. These include:

Reports and essays
Research projects
Case studies
Presentations
Collaborative activities
Portfolio reviews
There are no formal written examinations on this course.

There will be a single summative assessment for each module. Coursework assessments reflect real world situations, outputs and associated skills. You will engage with a wide range of topics and investigate areas of specific interest to you through the completion of research projects.

Assessments are distributed across the duration of the course to avoid unnecessary overlapping of deadlines. Developmental and formative feedback will be provided on your work within modules to help you build confidence, add knowledge and improve your personal skills. Feedback will be given both in class and within a more informal environment.

Each summative assessment (the final assessed work) will also be accompanied by formal feedback, providing an opportunity to reflect on your own work.