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Business & Digital Marketing

Entry requirements


We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.

We may consider a standalone AS in a relevant subject, if it is taken along with other A Levels and if an A Level has not been taken in the same subject. However, you will not be disadvantaged if you do not have a standalone AS subject as we will not ordinarily use them in our offers.

60 credits (with a minimum of 45 credits achieved at level 3) in a relevant subject.

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

International Baccalaureate Diploma Programme

24

A typical offer is between 104 and 120 UCAS points

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

Acceptable when combined with other qualifications

Acceptable when combined with other qualifications

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

A typical offer is between 104 and 120 UCAS points

A typical offer is between 104 and 120 UCAS points

T Level

P-M

P (Pass) grade must be C or above, not D or E

UCAS Tariff

104-120

A typical offer is between 104 and 120 UCAS points, primarily from Level 3 equivalent qualifications, such as A levels, a BTEC Extended Diploma or a Foundation Diploma, or current, relevant experience. Grade 4 (or C) or above in GCSE English Language, or equivalent, is a minimum language requirement for all applicants. Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed on your chosen course. Please contact the Applicant Services team for advice if you are predicted UCAS points below this range, or if you have questions about the qualifications or experience you have.

a minimum of 40 UCAS tariff points, when combined with a minimum of 64 UCAS tariff points from the Supporting Qualifications

You may also need to…

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About this course


Course option

3years

Full-time | 2024

Subject

Business studies

Prepare yourself for the fast-paced worlds of business and digital marketing.

On this future-focused Business & Digital Marketing degree you’ll work collaboratively on real projects to explore innovative, sustainable and ethical business and marketing practice in the digital realm.

From developing project management skills and leadership strategies to navigating social media marketing and consumer psychology, you’ll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:
Gain an in-depth understanding of the ideas central to successful digital marketing, exploring the theory behind practical, real-world issues
Be guided by an industry-connected team and work on live briefs to build your professional network
Develop an understanding and awareness of the importance of sustainability, accessibility and inclusivity for organisations of all sizes
Work in small teams to develop your communication and decision-making techniques
Study at a university recognised by the Chartered Management Institute and Chartered Institute of Marketing

For the duration of your course, you’ll be an Affiliate Member of the CMI. This opens access to a host of member benefits to help you progress on your professional journey.

While studying this course, you will be eligible to receive the Chartered Management Institute (CMI) Level 5 Certificate in Management and Leadership upon successful completion of the degree.

Business & Digital Marketing BSc(Hons) is also accredited by the leading professional marketing body for marketers, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

Modules

This degree will enable you to become a creative entrepreneur with a range of intellectual and practical skills to deal with the fast-paced environment of modern business. You’ll explore the nature of organisations and their role within the commercial environment and society more widely, developing future ways of living, working and conducting business.

Year one:
In your first year, you will gain a firm understanding of the commercial environment and how industry can impact communities, economies and the environment. You will explore the fundamentals of business structure including the core elements of markets and market research. This will then be explored alongside how data management is evolving and the implications of technological advances in decision making.

Modules
Wellbeing
Market Intelligence
Fundamentals of Business
Exploring Sustainability
Data Management
Principles of Marketing

Year two:
In your second year, you will build on your knowledge and application of entrepreneurial practice and key management disciplines including financial management and project management. Your skills in relation to finding and applying information sources will be further developed. Live briefs and expert speakers will add context to your studies as well as an opportunity to build your collaborative skills. You will also understand business management from specialist perspectives such as operations and supply management, venture creation and business growth. .

Modules
Research Methods
Operations & Supply Chains
Venture Creation & Growth
Collaborative Working
Financial Management
Project Management

Year three:
By the end of your final year, you will have the confidence and skills to organise and deliver a complex, original, research project. You will build your understanding of how international trade is conducted including assessment of your knowledge at government level. You will further develop your leadership capabilities and produce a portfolio that brings together all of your learning from the course. Connecting with industry both on and off campus, you will build valuable relationships to launch your career upon graduation. You will also broaden your views of strategic awareness in the commercial environment and the important areas of managing creativity and innovation.

Modules
Professional Development
Strategy
International Entrepreneurship
Leadership
Entrepreneurship Research Project
Managing Creativity & Innovation

The modules listed are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

The modules listed are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

Assessment methods

There are no formal written exams with this course; all assessment is coursework-based.

The coursework includes a varied range of assessments across the duration of the course, including reports or essays, case studies, reflections, presentations, projects, collaborative activity or portfolios.

Assessments are distributed across the duration of the course. Developmental and formative feedback will be provided on your work within modules in order to build confidence, add knowledge and improve your skills. This will be available both in class and within a more informal environment. Each summative assessment (the final assessed work) will also be accompanied by formal feedback, providing an opportunity to reflect on your own work but also to look forward to future assessment(s).

The Uni


Course location:

Penryn Campus

Department:

Cornwall Business School

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

72%
Business studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business studies

Teaching and learning

73%
Staff make the subject interesting
80%
Staff are good at explaining things
70%
Ideas and concepts are explored in-depth
73%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

67%
Library resources
80%
IT resources
72%
Course specific equipment and facilities
57%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

96%
UK students
4%
International students
34%
Male students
66%
Female students
68%
2:1 or above
31%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,500
low
Average annual salary
97%
med
Employed or in further education

Top job areas of graduates

38%
Sales, marketing and related associate professionals
15%
Design occupations
10%
Artistic, literary and media occupations

The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£24k

£24k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here