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Business & Marketing (Online)

Entry requirements


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About this course


Course option

2.0years

Full-time | 2022

Subject

Business studies

Discover what it takes to build companies, recognisable brands and valuable connections in a fast-moving industry on this online Business & Marketing course.

Learning from tutors with real experience, you’ll develop a future-focused toolkit to get a head start in the world of business. You’ll learn about digital marketing, market-research, data analysis, brand development, leadership and strategic operations– all underpinned by a conscious focus on civic responsibility and corporate sustainability.

You’ll also develop in-demand professional skills that are highly sought after by employers. You’ll hone your project management abilities on website design, event promotion activities and social action plans, all while exploring ethical considerations such as sustainable practice and individual wellbeing. Taking on challenges with a diverse network of peers, you’ll gain valuable team-working experiences that mirror production environments; collaborating across disciplines and responding to client briefs.

You will:

Build your understanding of business operations and sector challenges
Develop market research and data analysis skills to deliver effective business and marketing strategies
Hone vital team-working skills by collaborating on projects with peers
Develop an ethical approach to your professional practice, exploring sustainability within company culture, events and marketing
Build a network of contacts to promote and grow your entrepreneurial ideas
Gain the leadership skills needed to build a career in business and marketing

Modules

Over the course of this degree, you'll gain an understanding of professional and commercial contexts, business operations, marketing techniques and ethical approaches within industry. You'll learn to carry out effective research and how to interpret data, enabling you to make informed business and marketing decisions. You'll also develop your critical reflection, problem-solving, team-working and leadership skills.

Stage One
Learn the foundations of marketing and develop key business skills. In stage one, you'll consider wellbeing and sustainability and develop a set of skills and attributes relevant to professional practice. You'll also work on a website project as part of a team.

Modules
Wellbeing & Professional Development
Introduction to Market Research and Marketing
Sustainable Practice
Web Design Project

Stage Two
At stage two, you'll dig into data analysis, explore audience behaviour and consider brand-building principles. You'll focus on B2B marketing, while delivering a collaboration project with students from other Falmouth courses and a separate digital marketing project.

Modules
Datalab, Decision Making & Consumer Behaviour
Intelligent Brand Building
B2B & Marketing in Digital Environments
Collaboration Challenge

Stage Three
You'll explore strategy and strategic approaches while developing your leadership and entrepreneurial skills. You'll research, devise and deliver a final digital marketing project as the culmination of your learning.

Modules
The Arts of Strategy & Ethical Leadership
Entrepreneurial Practice
Final Project Contextualisation
Final Digital Marketing Project

The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader

Assessment methods

The Business & Marketing BSc online degree employs a variety of assessment strategies over the course of the year. These can include Individual and group industry reports, presentations and pitches, critical evaluations, case studies, marketing strategies, portfolios, responses to briefs, project outcomes and reflective essays.

Your summative (final) assessments occur at the end of each module, usually at the end of the study block. You may also have interim formative assessments part way through a module as well. These assessments help ensure that you remain on track with your work.

You'll receive written and/or verbal feedback on all your assignments throughout the year. At the end of the module, you'll receive detailed feedback in written form.

You'll be able to check in with your online tutor to discuss your progress and ask any questions you have about your course.

The Uni


Course location:

Penryn Campus

Department:

Falmouth Business School

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

72%
low
Business studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business studies

Teaching and learning

73%
Staff make the subject interesting
80%
Staff are good at explaining things
70%
Ideas and concepts are explored in-depth
73%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

67%
Library resources
80%
IT resources
72%
Course specific equipment and facilities
57%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

95%
UK students
5%
International students
26%
Male students
74%
Female students
85%
2:1 or above
20%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,500
low
Average annual salary
97%
med
Employed or in further education
70%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

38%
Sales, marketing and related associate professionals
15%
Design occupations
10%
Artistic, literary and media occupations

The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£32k

£32k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

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Higher entry requirements
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UCAS Points: 104-120
Lower entry requirements
Falmouth University | Falmouth
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Same University
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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here