Business & Marketing (Online)
Falmouth University
UCAS Code: N192 | Bachelor of Science (with Honours) - BSc (Hons)
Entry requirements
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About this course
Become a skilled, confident and ethical business and marketing professional. Discover what it takes to build products, services, campaigns, brands and valuable connections as you develop as a skilled, confident and ethical business and marketing professional. Join this online degree in Business & Marketing, and work with expert tutors, developing a future-focused toolkit for a head start in the world of business.
You’ll learn about digital marketing, market research, data analysis, brand development, leadership and strategic operations – all underpinned by a focus on civic responsibility and corporate sustainability.
You will:
Hone your project management abilities on website design, event promotion activities and social action plans
Consider ethical issues such as sustainable practice and individual wellbeing
Collaborate across disciplines and respond to client briefs, through team-working experiences that mirror production environments
Gain leadership skills and build a network of contacts, ready to launch your career
Business & Marketing BSc(Hons) (Online) is accredited by the leading professional marketing body for marketers, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.
Modules
Over the course of this degree, you will learn how to build real brand value in an ever-evolving consumer marketplace. You’ll gain a strategic understanding of professional and commercial contexts, business operations, marketing techniques and ethical approaches within industry. You’ll learn to carry out effective research and how to interpret data, enabling you to make informed business and marketing decisions. You’ll also develop your critical reflection, problem-solving, team-working and leadership skills.
Stage One
Learn the foundations of marketing and develop key business skills. In stage one, you'll consider wellbeing and sustainability and develop a set of skills and attributes relevant to professional practice. You'll also work on a website project as part of a team.
Modules
Wellbeing & Professional Development
Introduction to Market Research & Marketing
Sustainable Practice
Web Design Project
Stage Two
At stage two, you'll dig into data analysis, explore audience behaviour and consider brand-building principles. You'll focus on B2B marketing, while delivering a collaboration project with students from other Falmouth courses and a separate digital marketing project.
Modules
Datalab, Decision Making & Consumer Behaviour
Intelligent Brand Building
B2B & Marketing in Digital Environments
Collaboration
Stage Three
You’ll gain knowledge of leadership and develop your entrepreneurial skillset. You’ll research, devise and deliver a final digital marketing project as the culmination of your learning.
Modules
The Arts of Strategy & Ethical Leadership
Future Skills
Social Action Business Plan
Final Project
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
Assessment methods
The Business & Marketing BSc online degree employs a variety of assessment strategies over the course of the year. These can include Individual and group industry reports, presentations and pitches, critical evaluations, case studies, marketing strategies, portfolios, responses to briefs, project outcomes and reflective essays.
Your summative (final) assessments occur at the end of each module, usually at the end of the study block. You may also have interim formative assessments part way through a module as well. These assessments help ensure that you remain on track with your work.
You'll receive written and/or verbal feedback on all your assignments throughout the year. At the end of the module, you'll receive detailed feedback in written form.
You'll be able to check in with your online tutor to discuss your progress and ask any questions you have about your course.
The Uni
Penryn Campus
Falmouth University
Falmouth Business School
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Business studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Business studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£24k
£24k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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