Content Creation

UCAS code: P330

Here's what Falmouth University says about its Content Creation course.

Create sharable, engaging content that makes an impact.

This Content Creation degree focuses on your career after graduation. On this course, you will develop your creative, technical and analytical skills, so you can produce compelling content that captures and sustains audience attention across mediums – on the platforms of today, and those of the future.

Spanning digital communication across disciplines, you will become a skilled storyteller able to create impactful content for the algorithms that shape our lives.

Working in industry-standard facilities, you’ll collaborate with your peers to work on commercial briefs to pitch creator-led campaign ideas, gaining hands-on experience of professional practice in marketing, media and digital communications - critical to making your portfolio stand out in an ever-evolving landscape.

Alongside the production of eye-catching content, you’ll build on your critical understanding of how campaigns work: exploring data analysis, digital production tools and how a digital brand strategy makes all the difference to today’s organisations.

Graduates from Falmouth’s Content Creation degree could step into future careers as digital content creators, social media producers, digital marketing specialists and strategists, ready to shape the future of the multiplatform media environment.

Why study this course at Falmouth?

• Understand how to use data and tech innovation to improve your work, using new technologies like AI and augmented reality, analysis and social campaign evaluation

• Develop a sophisticated understanding of multiplatform media: Graduate able to adapt to dramatic shifts in platform formats and audience behaviour

• Have access to industry-standard facilities, including TV and livestreaming studios, photography and video studios, post-production labs, newsrooms, plus radio, podcast and advertising studios

• Discover what it takes to craft compelling content, whether filming on your phone or a digital camera, for short social media content or longer form YouTube series, how to hook viewers on a livestream and the secrets to making an entertaining podcast

• Become a savvy social marketeer, learning how to tap into the power of trends and algorithms to increase your reach

• Understand legal and ethical issues to ensure you avoid the pitfalls when posting and look after those who appear in your work

This Content Creation degree aims to equip you with the essential blend of creative, critical and strategic thinking, combined with technical and marketing skills, to flourish as a confident digital content producer.

You’ll learn the key components of digital storytelling: crafting engaging and creative post captions, grabbing the audience’s attention in their feeds, and knowing how and when to share a story in written form, as a video or carousel of graphics.

To underpin your practice, you’ll develop project management, presenting and researching skills, and will hone the ability to assess and analyse the frequent changes in this fast-moving industry – a fundamental complimentary skillset to help you navigate your way through your future career.

You’ll graduate with an impressive range of practical work in your portfolio and the confidence to pursue a wide range of roles.

Year One: Your first year has been designed to introduce you to the core skills, tools and techniques that you will need for all parts of the content creation process.

You’ll be supported in putting these into practise and developing an understanding of how other creators, publishers and brands work online, as you immerse yourself in the industry.

Along the way, you’ll also develop essential workplace attributes, like collaboration, creative problem solving, and presenting ideas with impact.

Modules: Writing Studio Creative Content Production Digital Storytelling Attention in the Digital Age Content for Brands Engaging Audiences

Year Two: In your second year you will start to specialise as a content creator, further developing your practical and theoretical knowledge and skills, and applying them to real-world situations.

Modules: Social Media Management Going Live Making a Content Format Creating Behaviour Change Building a Professional Profile

Optional Modules Creating Brands Screenwriting Media Lab

Year Three: Your final year is about reinforcing and deepening the skills, knowledge and experiences you have gained, preparing a portfolio with a wide range of content for potential employers.

You’ll work collaboratively and independently in simulated work situations and on live briefs to sharpen your professional and business development skills.

Modules: Advanced Content Creation Major Project: Development Real Briefs Major Project: Showcase

As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. Any students affected will be informed of any changes made directly.

100% of your assessment will be coursework. There are no exams as part of this course.

There are a variety of types of assessments, which include:

Portfolio - a selection of your work, sometimes in the form of a structured report Presentation - a presentation made to a lecturer, class and/or panel Report - a formal summary of a project or other activity Journal - a reflective record of your learning and practice Essay - an academic argument addressing a question or a hypothesis Practical - an example of your creative or journalistic work Critical evaluation - a written evaluation of another's or your own work Dissertation - a term which can apply to a long-form media or written artefact/project or an extended piece of academic writing