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Falmouth University

Fashion Marketing

UCAS Code: W23S

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.

We may consider a standalone AS in a relevant subject, if it is taken along with other A Levels and if an A Level has not been taken in the same subject. However, you will not be disadvantaged if you do not have a standalone AS subject as we will not ordinarily use them in our offers.

60 credits (with a minimum of 45 credits achieved at level 3) in a relevant subject.

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

International Baccalaureate Diploma Programme

24

A typical offer is between 104 and 120 UCAS points

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

Acceptable when combined with other qualifications

Acceptable when combined with other qualifications

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

A typical offer is between 104 and 120 UCAS points

A typical offer is between 104 and 120 UCAS points

UCAS Tariff

104-120

A typical offer is between 104 and 120 UCAS points, primarily from Level 3 equivalent qualifications, such as A levels, a BTEC Extended Diploma or a Foundation Diploma, or current, relevant experience. Grade 4 (or C) or above in GCSE English Language, or equivalent, is a minimum language requirement for all applicants. Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed on your chosen course. Please contact the Applicant Services team for advice if you are predicted UCAS points below this range, or if you have questions about the qualifications or experience you have.

a minimum of 40 UCAS tariff points, when combined with a minimum of 64 UCAS tariff points from the Supporting Qualifications

About this course


Course option

4.0years

Sandwich | 2021

Subjects

Marketing

Fashion

Become part of the exciting and ever-evolving world of fashion marketing. This CIM-accredited course balances real-world industry experience with cross-course collaboration, built over theoretical foundations. By the time you graduate, you’ll be a proficient communicator with a deep knowledge of this digitally advanced industry.

Through this fashion marketing degree, you'll learn to fuse skills in business, design and communication. You'll gain an understanding of the need for a considered, conscious and sustainable approach in a fast-paced marketplace. And you'll be part of a creative community preparing for an exciting career.

You will:
Work on live projects with brands such as Fred Perry, Gap and John Lewis.
Collaborate with photographers, designers and creators.
Gain valuable experience through an optional placement year in industry (four-year course).
Take optional study trips to Amsterdam and London.
Graduate from a course accredited by the Chartered Institute of Marketing (CIM).

This course is a 4-year sandwich course.

Modules

You'll explore visual and verbal communication principles, international marketing concepts and contextual fashion design – refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices professional and industry knowledge up-to-date.

Year one
You'll get to grips with the principles of fashion marketing as you examine social and digital brand communications and the role of visual design in globalised fashion. Using our industry-standard equipment and fashion marketing studio, you'll apply your knowledge to concept development and creative direction.

Modules
Marketing Principles
Marketing Communications
Design Thinking
Creative Direction
Themes in Culture

Year two
Exploring the industry in greater detail, you'll focus on trend prediction and brand development. You'll enhance your understanding of strategic marketing and international business practice, while working on a range of assignments set by industry partners and academic staff. You'll also be supported with careers advice, working towards securing internships and third-year placements

Modules
Fashion Buying & Merchandising
On Brand
Trends & Predictions
Global Fashion
Theories of Culture

Year three
You'll begin this 30-week work placement year by creating a study and work plan – advised on and approved by your course team and the university's career service. Then, under the direction of an employer, you'll learn first-hand about different roles and your position in the industry. This is your chance to reflect and develop the kind of work-based skills required by longer live projects, typically seasonal buying cycles.

Modules
Employment Experience
This is an industry placement option. You will undertake a period of supervised work experience of 30 weeks or more, under the direction of an employer or several employers, and with a university-based academic mentor. This will enable you to develop and operate in a course-related working environment. You are required to evidence your experiences, reflecting on your skills acquisition and professional outlook in a report or blog-style documentary.

Year four
Returning to the fashion marketing course, you'll research and develop skills suited to your specialism, with an extended research project and strategic marketing plan geared towards your experience. Graduates often produce a work-based final major project applied to their placement employer; presenting their strategic and creative marketing skills in a professional portfolio of work.

Modules
Marketing Strategies
Professional Strategies
Extended Research Project
Final Major Project

The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

Assessment methods

Year One includes a written exam for Marketing Principles, aligned to the CIM curriculum.
Continuous assessment through visual, verbal and written assignments.
Individual and group projects.
Essays and critiques.
Presentations.
A final dissertation.
Portfolio of project work.

The Uni


Course location:

Penryn Campus

Department:

The Fashion and Textiles Institute

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

75%
med
Marketing
77%
med
Fashion

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

84%
Staff make the subject interesting
91%
Staff are good at explaining things
82%
Ideas and concepts are explored in-depth
86%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

84%
Library resources
82%
IT resources
75%
Course specific equipment and facilities
65%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Design studies

Teaching and learning

86%
Staff make the subject interesting
90%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
85%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

77%
Library resources
91%
IT resources
82%
Course specific equipment and facilities
66%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,720
low
Average annual salary
100%
high
Employed or in further education
71%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

35%
Sales, marketing and related associate professionals
28%
Design occupations
15%
Artistic, literary and media occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
99%
high
Employed or in further education
62%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

45%
Design occupations
20%
Artistic, literary and media occupations
7%
Sales, marketing and related associate professionals

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here