Fashion Marketing
Falmouth University
UCAS Code: W23S | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.
We may consider a standalone AS in a relevant subject, if it is taken along with other A Levels and if an A Level has not been taken in the same subject. However, you will not be disadvantaged if you do not have a standalone AS subject as we will not ordinarily use them in our offers.
60 credits (with a minimum of 45 credits achieved at level 3) in a relevant subject.
A typical offer is between 104 and 120 UCAS points
Acceptable when combined with other qualifications
International Baccalaureate Diploma Programme
A typical offer is between 104 and 120 UCAS points
A typical offer is between 104 and 120 UCAS points
Acceptable when combined with other qualifications
Acceptable when combined with other qualifications
Acceptable when combined with other qualifications
A typical offer is between 104 and 120 UCAS points
Acceptable when combined with other qualifications
A typical offer is between 104 and 120 UCAS points
A typical offer is between 104 and 120 UCAS points
UCAS Tariff
A typical offer is between 104 and 120 UCAS points, primarily from Level 3 equivalent qualifications, such as A levels, a BTEC Extended Diploma or a Foundation Diploma, or current, relevant experience. Grade 4 (or C) or above in GCSE English Language, or equivalent, is a minimum language requirement for all applicants. Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed on your chosen course. Please contact the Applicant Services team for advice if you are predicted UCAS points below this range, or if you have questions about the qualifications or experience you have.
a minimum of 40 UCAS tariff points, when combined with a minimum of 64 UCAS tariff points from the Supporting Qualifications
About this course
Become part of the exciting and ever-evolving world of fashion marketing. This CIM-accredited course balances real-world industry experience with cross-course collaboration, built over theoretical foundations. By the time you graduate, you’ll be a proficient communicator with a deep knowledge of this digitally advanced industry.
Through this fashion marketing degree, you'll learn to fuse skills in business, design and communication. You'll gain an understanding of the need for a considered, conscious and sustainable approach in a fast-paced marketplace. And you'll be part of a creative community preparing for an exciting career.
You will:
Work on live projects with brands such as Fred Perry, Gap and John Lewis.
Collaborate with photographers, designers and creators.
Gain valuable experience through an optional placement year in industry (four-year course).
Take optional study trips to Amsterdam and London.
Graduate from a course accredited by the Chartered Institute of Marketing (CIM).
This course is a 4-year sandwich course.
Modules
You'll explore visual and verbal communication principles, international marketing concepts and contextual fashion design – refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices professional and industry knowledge up-to-date.
Year one
You'll get to grips with the principles of fashion marketing as you examine social and digital brand communications and the role of visual design in globalised fashion. Using our industry-standard equipment and fashion marketing studio, you'll apply your knowledge to concept development and creative direction.
Modules
Marketing Principles
Marketing Communications
Design Thinking
Creative Direction
Themes in Culture
Year two
Exploring the industry in greater detail, you'll focus on trend prediction and brand development. You'll enhance your understanding of strategic marketing and international business practice, while working on a range of assignments set by industry partners and academic staff. You'll also be supported with careers advice, working towards securing internships and third-year placements
Modules
Fashion Buying & Merchandising
On Brand
Trends & Predictions
Global Fashion
Theories of Culture
Year three
You'll begin this 30-week work placement year by creating a study and work plan – advised on and approved by your course team and the university's career service. Then, under the direction of an employer, you'll learn first-hand about different roles and your position in the industry. This is your chance to reflect and develop the kind of work-based skills required by longer live projects, typically seasonal buying cycles.
Modules
Employment Experience
This is an industry placement option. You will undertake a period of supervised work experience of 30 weeks or more, under the direction of an employer or several employers, and with a university-based academic mentor. This will enable you to develop and operate in a course-related working environment. You are required to evidence your experiences, reflecting on your skills acquisition and professional outlook in a report or blog-style documentary.
Year four
Returning to the fashion marketing course, you'll research and develop skills suited to your specialism, with an extended research project and strategic marketing plan geared towards your experience. Graduates often produce a work-based final major project applied to their placement employer; presenting their strategic and creative marketing skills in a professional portfolio of work.
Modules
Marketing Strategies
Professional Strategies
Extended Research Project
Final Major Project
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
Assessment methods
Year One includes a written exam for Marketing Principles, aligned to the CIM curriculum.
Continuous assessment through visual, verbal and written assignments.
Individual and group projects.
Essays and critiques.
Presentations.
A final dissertation.
Portfolio of project work.
The Uni
Penryn Campus
The Fashion and Textiles Institute
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Design studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Design studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£16k
£21k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Creative arts and design
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£15k
£19k
£20k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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