Fashion Marketing

UCAS code: W231

Here's what Falmouth University says about its Fashion Marketing course.

Become an accomplished creative with a sought-after skillset.

Fashion is one of the biggest global industries, but its impact goes beyond the economic to shape culture and society. Learn to develop and execute creative marketing strategies that will cut through the noise.

Working with real clients while you study, you’ll gain experience in PR and promotion, branding, advertising, digital and analogue content creation, visual merchandising, social media marketing and trend forecasting. You’ll collaborate with a multitude of creative talent to bring your campaigns to life – including fashion designers, art directors, photographers and filmmakers.

You will: Develop your creativity and strategic thinking for a career marketing fashion, lifestyle products or services Hone your visual and written communication skills for business and consumer audiences, using industry-standard software Access resources ranging from the latest digital software, Adobe Creative Cloud packages and Clo3D as well as Riso, laser printing and our Publications Lab Work on live projects with partners that could include brands such as Finisterre and John Lewis Collaborate with photographers, designers and creators to build an engaging portfolio Engage in projects and campaigns that embrace societal issues such as sustainability, gender, ethnicity and supply chain ethics Graduate from a course accredited by the Chartered Institute of Marketing (CIM)

Fashion Marketing BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

You'll explore visual and verbal communication principles, international marketing concepts and contextual fashion design – refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices professional and industry knowledge up-to-date.

Year one The first year of the degree introduces you to the broad knowledge required to become a professional creative marketer. You’ll develop core skills in business, communication, creative research, development and production.

Through lectures, seminars, tutorials and workshops, the academic and technical course team will support learning in research methods, idea generation and writing skills for different contexts. You’ll learn to use digital software tools and experiment with practical production techniques.

Modules Marketing Essentials Fashion Marketing Communications Belonging Branding Visual Communications Histories

Year two Year two sees the focus on exploring the industry as professional practitioners. You’ll examine the global ecosystem and analyse a broad range of future-facing topics using challenge-based learning, collaboration, practical planning and production methods.

Modules Global Fashion Futures Promotion Retail Collaboration Theories

Year three You’ll align your professional practice and apply core marketing and critical analysis skills in this employability focused year. With an optional sandwich year in industry or final year of study. The course culminates in a self-defined, negotiated project.

Modules Professional Strategies Marketing Strategies Investigations Final Major Project Part 1 Final Major Project Part 2

As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. Any students affected will be informed of any changes made directly.

100% of your assessment will be coursework.

Assessment methods

Summative Assessment is conducted via 100% coursework in the form of: Sketchbooks Digital Portfolios Written reports - digital Printed documents/publications Digital Communications files Verbal presentations and pitches Showcase and exhibitions

There are two summative assessments points in the year; they take place at the conclusion of the module near the end of the study block and, depending on the module structure, comprise of a maximum of two elements, e.g. a research and development document and a verbal presentation.